owners pay a set rate to
offer ChowNow.
Online restaurant ordering-managing platform ChowNow Inc. has acquired online ordering consolidation platform Cuboh Software Inc. in a move to expand its offerings and integrate with more point-of-sales systems.
Culver City-based ChowNow doesn’t charge commission fees to restaurants and promotes itself as a more restaurant-friendly alternative to ordering applications such as GrubHub, DoorDash and Uber Eats. GrubHub, DoorDash and Uber Eats charge a commission fee ranging from 15% to 30% per delivery order. ChowNow instead charges a flat monthly rate to restaurant owners and offers a customized take-out ordering platform and a suite of marketing tools. These tools include branded mobile applications, automated email marketing and promotion on websites and platforms such as Yelp, Snap Inc., Apple Inc.’s Maps and Google LLC.
“Operators are continuing to expand their off-premises business to meet customer demand,” ChowNow Chief Executive Chris Webb said in a statement. “However, it’s complex for their teams to manage. We’re looking forward to offering our partners a complete digital platform that seamlessly integrates into their POS system, allowing restaurant teams to focus their energy on their craft.”
Cuboh, which is based in Victoria, British Columbia, allows restaurants to consolidate orders from various delivery services into a single interface. ChowNow said that the acquisition will allow ChowNow to directly integrate into 14 different point-of-sales systems and create a more “seamless” operational experience for restaurant partners.
Financial details of the deal were not disclosed. Cuboh’s team and products are being fully integrated into ChowNow, and the Cuboh brand will be dissolved. Cuboh co-founder and chief executive Juan Orrego said in a statement that his company was started with the mission to help restaurant owners digitize operations efficiently and affordably.
“That’s why this opportunity with ChowNow is so exciting for our team,” Orrego said. “Restaurants can very easily sign up and get everything they need in one place, including a reliable POS integration … our teams can make a tangible impact on our restaurant partners to help them grow their businesses.”
The platform also offers a delivery tool that automatically selects a delivery provider from a network of delivery drivers. Customers are charged a flat “support local fee,” which enables ChowNow to provide a commission-free service to restaurants and prevents restaurants from raising their menu prices online. Restaurants are charged a flat rate to utilize ChowNow’s ordering organization platform and marketing tools, and options include a $199 monthly fee or an annual plan for $139 per month.
James Brock
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