SKIMS, the brand that’s been redefining comfort and style, has once again made headlines by featuring Grammy-award-winning rapper Cardi B in its latest ad campaign. The images, which celebrate the brand’s Cotton Collection, are captured by renowned artist and photographer Vanessa Beecroft.
Set against a neutral backdrop, Cardi B’s presence is anything but subdued. Her Rapunzel-length waves in a fiery dark red auburn add a touch of boldness to the collection’s fresh waistbands, cuts, and colors.
Cardi B for SKIMS Cotton 2023 Campaign
In one captivating image, Cardi B dons a body-hugging long dress in a striking shade of green, posing barefoot and embodying the essence of relaxed yet sexy elegance. This follows other high-profile collaborations for SKIMS, which previously featured Kim Cattrall in its Best Of ad and Madelaine Petsch in its campaigns.
The Bongos rapper’s involvement is equally attention-grabbing. Adding a dash of whimsy, a short film accompanying the campaign features Cardi B posing to playful music, asking the audience, “Everybody’s wearing SKIMS, are you?”
It’s a question that resonates, given Cardi B’s own endorsement of the collection. “I’ve always loved the SKIMS Cotton Collection,” she said. “It’s so sexy and makes me feel snatched yet comfortable while hanging out at home. The new styles and colors I wore on set are even better, and I can’t wait to wear them all the time.”
Mark your calendars, as the new arrivals from the Cotton Collection are set to arrive on October 19th at 9 AM PT. With the rapper as the face of this campaign, SKIMS continues to lead the industry in celebrity casting and marketing, making it clear that the brand is not just a trend but a cultural force to be reckoned with.
Joanna Elizabeth
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