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Auntie Anne’s launches an exclusive fragrance. Here’s what you ‘Knead’ to know

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Do you love the iconic Auntie Anne’s pretzel smell? Well, now you don’t have to go to the mall anymore to smell buttery dough and salty goodness.

On Thursday, the Pennsylvania-born pretzel company announced the launch of its new perfume “Knead: Eau De Pretzel.”

“Knead transforms the iconic aroma you love into a wearable scent. One spritz is all it takes to envelop you in the nostalgic embrace of freshly baked pretzels. Surrender to the smell.” the company said in a social media post.

The perfume is infused with notes of buttery dough, salt and a hint of sweetness.

If you “Knead” this perfume, it will be available for purchase on Wednesday, Aug. 14. Visit www.auntieannes.com for more information.

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Cherise Lynch

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