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Phoenix, Arizona Local News

AR takes center stage at Paris Olympics, from interactive vending machines to immersive posters

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The IOC and the Paris 2024 organizing committee engaged in a variety of digital partnerships to bring AR into the Olympics. From the world’s first AR vending machine to Olympic-themed filters and Lenses, each AR experience offers a new way for users to engage with this year’s Games.

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Melane Hogue

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