ABC11 presents “The Art of Storytelling: The New Age of Content Creation” workshop at NCCU

DURHAM, N.C. (WTVD) — ABC11 is presenting “The Art of Storytelling: The New Age of Content Creation” workshop at NC Central University on Saturday.

The event — which is happening in the School of Education Building — is tailored for students who are passionate about news and media. It gives students a look into the world of storytelling and content creation.

The ABC11 team will share their expertise on a variety of topics throughout the day. This includes crafting compelling narratives to mastering technical skills essential for media careers.

Here’s a look at the agenda:

Opening Session: The Art of Storytelling

The team will share their experiences and insights toward delivering relevant, accurate, and timely information for ABC11’s 23-county viewing area.

Moderator

• Joe Brown, Anchor/Reporter

Panelists

• Robert Johnson, Meteorologist

• Travon Miles, Sports Anchor/Reporter

• Kweilyn Murphy, Meteorologist

• Ana Rivera, Multi-Media Journalist

• Ross Weidner, Assistant News Director

Breakout Sessions

Videography & Editing

The session provides an overview of the competitive industry, focusing on the techniques and roles that help effectively tell news stories that impact the community.

Session Facilitators

• Anthony Reed, News Operations Manager

• Jeff Janca, Senior Videojournalist

Producing and Digital Platforms

The session will offer insight into key elements that bring local TV newscasts and digital platforms to life.

Session Facilitators

• Devetta Blount, Digital Strategy Manager

• Emmanuel Ayisi, News Producer

• Jazmin Bailey, News Producer

• Andre Payne, Executive Producer

Marketing and Social Media

The workshop emphasizes the importance of understanding the intricate relationship between marketing, promotions, and digital media in today’s fast-paced news environment.

Session Facilitators

• Adam Frary, Marketing Director

• Jared Caldwell, Senior Marketing Manager

The event is sponsored by ABC11 and its’ Minority Advisory Committee.