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A New Type of Online Retailer Turns to Curation to Solve Fashion’s Waste Problem

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Since the start of the pandemic, online shopping has grown at a faster rate than ever before. While this is true across most industries, the impact on fashion is unique: According to Statista, apparel currently makes up 23% of all e-commerce on the internet — and unsurprisingly, that number is expected to grow. (The same report predicts that in 2025, $300 billion in apparel will be sold online.)

The inherent downside to this type of growth is that it leads to overproduction from brands seeking to capitalize on our increasingly online lives. That means more textile waste in landfills and secondhand markets, greater carbon emissions and continued unfair labor practices against garment workers to get product in stores faster and cheaper. For consumers, the problem is so big and confusing, it’s almost impossible to know how to shop better.

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Alyssa Hardy

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