Given the service’s increasing popularity, I had to test for myself if the “cool, best friends” approach actually works virtually. After a brief conversation with Greer, which real clients don’t get to have, I filled out my questionnaire, which had me pull inspiration photos, my Instagram profile, and brands I usually shop from for the Fashivly team to narrow down my taste. It also asked for my lifestyle specs and how my wardrobe should service them. Although it was an exhaustive questionnaire, it didn’t take long to fill out — probably because I was already prepared with a style moodboard and reference images (pro tip: do your homework before filling it out).
Frances Solá-Santiago
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