Upon first seeing shito, I was reminded of various chili crisps from Chinese-owned brands, like Fly by Jing, that I had seen and tasted before. When I actually tasted the shito, I was immediately struck by how much similarity there was between shito and chili crisp, but also how drastically different they tasted. Shito typically includes the use of ground dried fish and/or shrimp in the mixture, and the flavor it adds is mouthwatering. To me, shito is the definition of umami flavor. 

Nicole Rufus

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