ONErpm is offering brand partnership opportunities to its artists, which it says will add both marketing and revenue value to its clients.
To help drive the new initiative, the company has hired branding and marketing expert Erin Dunleavy as Head of Branding.
Dunleavy started her career at Universal Music Group as a college intern. She then moved to the Brand Partnerships department at Republic Records, where she worked with artists such as Ariana Grande, Jessie J and DNCE.
In 2016, Dunleavy joined the Island Records team in New York in a dual role, overseeing both Branding and Advertising.
She secured brand opportunities and played a key role in Marketing and Advertising campaigns for Shawn Mendes, Demi Lovato, Bon Jovi, keshi, The Killers, Jessie Reyez, Sabrina Carpenter and more.
“Her knowledge and passion for finding creative and out-of-the-box ways for artists and brands to partner is unmatched.”
Jenna LoMonaco, ONErpm
Dunleavy will operate out of OneRPM‘s New York City office, reporting to head of U.S marketing, Jenna LoMonaco.
“We are thrilled to have Erin’s expertise in the Branding space,” LoMonaco said. “Her knowledge and passion for finding creative and out-of-the-box ways for artists and brands to partner is unmatched.
ONErpm is dedicated to continuously finding opportunities for our artists to grow their audience in new ways, and this is just another way we plan to do so.”
“I am so excited to join the ONErpm team,” Dunleavy added.
“Their dedication to transparency and artist freedom is the future of the music industry. I can’t wait to work with our artists to elevate their profiles and bring their music to new audiences.”
ONErpm currently operates in 30 territories across the globe with a staff of over 470, making it one of the fastest-growing independent music companies in the world.
In August 2022, music industry veteran, Allison Hamamura left Anthem Entertainment to join ONErpm as General Manager of its Los Angeles office.
In October 2022, ONErpm announced the launch of its “Amplifier” marketing platform, a solution the firm claims provides “on-demand information and transparency” regarding client marketing campaigns.Music Business Worldwide
