Lenovo Joins FIFA as Official Technology Partner

In a groundbreaking partnership, Lenovo has been announced as the Official Technology Partner for FIFA. This collaboration, revealed during Lenovo’s annual Tech World innovation event, is set to span both the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. As one of the world’s leading technology companies, Lenovo will provide cutting-edge solutions that will enhance fan experiences, broadcasts, and help grow the sport globally.

A New Era of Innovation for Global Football

As part of the deal, Lenovo’s technology will power various aspects of the two major tournaments: the FIFA World Cup 2026™, hosted by Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™, set to take place in Brazil. These are some of the largest sporting events in history, and Lenovo’s technology, including AI innovations, ThinkPad laptops, Motorola mobile phones, tablets, and servers, will be crucial in enhancing the fan experience both in stadiums and through global broadcasts.

Lenovo will also play a key role in improving analytics and democratizing data across football-playing nations, making the sport more accessible to everyone. This partnership will allow FIFA to implement technology that helps engage fans and grow the sport on a global level.

AI and Technology Powering the Game

At the heart of Lenovo’s involvement is its AI-powered solutions, which will be integrated into various areas of the tournaments. The technology will help boost the fan experience by creating more engaging, personalized experiences in real-time. Whether in the stadiums or for those watching broadcasts around the world, Lenovo’s AI innovations will play a significant role in shaping how fans interact with the game.

Additionally, Lenovo’s data center infrastructure will support FIFA’s ability to process vast amounts of data, ensuring that all nations participating in the tournaments can benefit from advanced insights and analytics, which could help level the playing field for teams from various parts of the world.

Enhancing Fan Experiences and Global Broadcasts

The core goal of this partnership is to enhance how fans experience the game. From making football more accessible to using technology to create unforgettable moments, Lenovo and FIFA are focused on taking fan engagement to the next level. Whether you’re cheering in the stadium or watching from home, the technology provided by Lenovo will ensure that these tournaments are more immersive and interactive than ever before.

FIFA President Gianni Infantino expressed excitement about the collaboration, emphasizing how technology combined with data will help FIFA understand fans better and create unique experiences. He added that Lenovo’s support will help evolve and innovate football for future generations.

A First for Lenovo in Sports

This marks Lenovo’s first-ever deal with FIFA, adding to its growing list of partnerships with global sporting events. Lenovo Chairman and CEO Yuanqing Yang shared the company’s enthusiasm for the partnership, highlighting that this is a great opportunity to showcase how technology can transform one of the world’s most popular sports. Yang stated that Lenovo is proud to support FIFA’s vision of using technology to grow the game and bring it to fans across the globe.

With Lenovo’s advanced technology, including AI innovations and data infrastructure, the FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ are set to offer fans around the world new ways to engage with the beautiful game, marking a new chapter in the intersection of sports and technology.