9 Editors Walk Into Ulta with $75—34 Everyday Beauty Staples They Buy Instantly

Despite the piles of press packages and “need-to-test” beauty products strewn across my apartment (it’s an organized type of chaos, I swear), nothing beats a planned or not-so-planned jaunt into my closest Ulta. Sometimes, I have a mission—stock up on all of the day-to-day essentials that might not be sexy, per se, but which I burn through exceedingly fast. Other times, I’m just craving some retail therapy by way of beauty, and there’s just something about walking through the aisles of a beauty palace like Ulta or Sephora on a whim, sans agenda, that does wonderful things to deficient dopamine levels.

Today, however, we’re focusing on the former prerogative—aka the daily staples me and my fellow beauty editors have on standby and apply on repeat. Are they the most exciting offerings you’d find strolling through Ulta? Maybe, maybe not, but we’d sure hate to do life without them. Oh, and to make a little game out of it, I gave each editor a $75 budget. (Because anything higher in one sitting lights my financial anxiety on fire.) Keep scrolling to see what nine highly-discerning beauty editors would shop at Ulta with $75 or less.