If you’ve scrolled through Instagram or TikTok recently, you’ve probably seen the “deinfluencing” trend. It’s just as it sounds. People who are normally known for sharing recommendations and encouraging their followers to buy products (AKA influencers) are flipping the script by sharing the products they don’t recommend. It’s in an effort to save their followers time and money, and we think that’s pretty cool. After all, the beauty market is incredibly saturated, and it can be difficult to know what products are worth it, and which ones you should leave sitting squarely on the shelf.
So, in the spirit of it all, we thought we’d share our take on the trend. After all, as beauty and fashion editors, it’s literally our job to weed out the best from the rest. Ahead, see the 7 beauty products we want to deinfluence (and 17 alternatives that we think are way better).
Kaitlyn McLintock
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