10 Spring It Bags I Saw on Instagram and Immediately Wanted to Buy

It’s pretty much my job to shop online, and I find plenty of fashion things to covet that way, but the most powerful marketing for me is seeing something on repeat on Instagram. And when said thing is on cool fashion people’s accounts, it’s safe to say you have an It item on your hands.

Whenever a new season is nearing, I become obsessed with figuring out what the next It bags are, and Instagram and TikTok make this far easier to do. And I don’t know what it is about spring 2023, but there are a lot of stunning new bags—so many that if you’re in the market for a new bag, I wish you luck.

That said, I’m happy to report that I’m here to at least help you narrow it down a bit, with a little help from Instagram. Scroll to get to know (and shop, if you’re so inclined) 10 of the best It bags of spring 2023, all of which are raking in the likes.