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Tag: Mascara

  • Tarte’s First Tubing Mascara Made My Lashes Literally Double in Length—Grab It on Sale Now

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    2 Editors’ Honest Tarte Tartelette Tubing Mascara Review




























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    Elizabeth Denton

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  • 11 best eyelash curlers that have opened our eyes, quite literally

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    They might not be the most elegant tool in your beauty bag, but eyelash curlers are one of those small-but-mighty staples that can completely change the way your eyes look in seconds. Forget the outdated reputation of being a medieval torture device – modern curlers are cleverly designed to lift, open, and fan your lashes so even the laziest mascara application looks instantly more polished. Think of them as the shortcut to looking wide awake, even after five hours of sleep and three coffees.

    Eyelash curlers are a divisive one, some say its an easy skip, but ask most makeup artists and they’ll tell you a great curler is one of the easiest and quickest ways to level-up your lashes and give them the look of lift, length and fullness. “They are my most useful tool and one of my top three desert island items,” confirms top makeup artist, Naoko Scintu, who counts Kaia Gerber, Gemma Chan and Sydney Sweeney as clients.

    And just like mascaras, not all curlers are created equal. The right one depends on your eye shape, lash length, and whether you want a subtle lift or a full-on, dramatic curl. Ahead, we’ve rounded up the best eyelash curlers that beauty editors, makeup artists, and lash obsessives swear by – from cult classics to innovative new designs.

    How we tested the best eyelash curlers & why you should trust us:

    To find the best eyelash curlers worth your money, we put dozens of tools through their paces. Each curler was tested on a range of eye shapes and lash lengths to see how well it lifted, curled, and held throughout the day. We considered comfort (no pinching allowed), ease of use, and how seamlessly they worked with mascara. Bonus points went to designs that felt sturdy yet lightweight, and to those with thoughtful details like ergonomic handles or refill pads. The result? A line-up of lash curlers that actually deliver on their promise – from subtle lift to full-on doe-eyed drama.

    Georgia Brown testing the Tweezerman eyelash curlers at home.

    Tweezerman Classic Eyelash Curler

    Why use an eyelash curler?

    Curling lashes can work wonders for lifting and opening up the eye and making lashes look longer. Plus they can encourage lashes to hold a curl longer once you apply mascara. “They open up the eyes,” confirms Naoko. And they’re not just great for when you want to look glam, they’re an MVP for everyday and off-duty looks. “On my days off I only use skincare, a little bit of concealer and lash curlers to improve my appearance. Curling the lashes makes you look more awake and is the quickest thing to beautify,” she says.

    How do you use an eyelash curler?

    For best results, start with clean, dry lashes. “I always do this after skincare and before any makeup,” says Naoko. Working with clean lashes will give the best result.

    Position the curler at the base of your upper lashes, being careful not to pinch your eyelid. Gently press and hold for about five seconds. For a more natural curl, move the curler slightly up the lashes and press again. Always curl before applying mascara to avoid breakage and ensure a smooth, lifted finish. With just a few squeezes, your lashes can go from flat to fabulously fluttery.

    Are eyelash curlers safe?

    If you’re wary of eyelash curlers because you’re worried about damage, don’t be. “They are safe and the most effective item in my makeup kit,” says Naoko. It comes down to choosing, maintaining and using the tool correctly. For starters, make sure you choose a curler that’s wide enough to fit all of your lashes without pinching or placing pressure on the ends or leaving lashes out. Make sure the rubber bumper along the bottom is still bouncy and in good shape (which means replacing them once they start to look dented and thin). And make sure that you slowly wiggle the curler in position close to the root, ensuring all the lashes are correctly in before squeezing gently to ensure you don’t pinch your lid or cause breakage. Finally? Ensure the tool is clean and free from last-time’s mascara each time you use it.

    Should you use an eyelash curler before or after mascara?

    Using eyelash curlers on top of mascara is a little trickier as the mascara can make lashes sticky and more likely to adhere to the curler, generally it’s best to avoid but “you can do it – and I do so when needed – you just have to be gentle when curling as you don’t want the lashes to get stuck to the curlers. A few light and even presses on the curlers is all you need,” says Naoko.

    How do you clean an eyelash curler?

    Your curler is only good if its kept in good condition, so if the rubber bumper at the bottom of your curler is looking a little sketchy, it’s time to change it. “I like to buy the refills from Muji and replace them as soon as the curlers start to cut in to the bumper,” says Naoko. “This ensures you never damage your lashes,” she adds. Pick up a few replacements, so you can refill your lash curlers all the time.

    What to look for when shopping for eyelash curlers

    When shopping for an eyelash curler, the most important thing is finding a shape that suits your eyes – a wider curve works best for round eyes, while a flatter design hugs almond or smaller lids. Soft silicone pads are a must for creating a smooth bend without damaging lashes, and a comfortable grip will make all the difference if you’re using it every day. Look for a tool that gives long-lasting lift rather than a temporary kink, and consider extras like refill pads or even a heated option if you want to take things up a notch.

    As for Naoko’s top pick? “Shiseido lash curlers are my number one.”

    Scroll to see our edit of the best eyelash curlers to add to your beauty wishlist…


    1. Best eyelash curler overall

    When it comes to lash care, there are few brands more suitable than Uklash. Created to give your natural lashes the flutter they deserve, this device comes with flexible silicone pads that provide a gentle and crimp-free finish. It offers high performance and comes in at just over £10.

    The curl can drop faster than pricier tools, and the fit may feel a little wide on smaller eye shapes.

    Metal frame with silicone pad.

    2. The runner-up

    Georgia Brown testing the Tweezerman eyelash curlers at home.

    Tweezerman Classic Eyelash Curler

    It’s a solid classic, but I’ve noticed that if you have smaller or deep-set eyes, you have to angle it just right to get all your lashes. Not the quickest for a morning rush, but perfect if you’re taking your time for a precise curl.

    Stainless steel frame with rounded silicone pad; includes three replacement pads.

    3. Best budget

    SEPHORA COLLECTION Eyelash Curler

    Considering it’s medium price point, Sephora’s lash curlers offer a pinch-free lift that grabs every lash. I found it sleek, comfortable to use, and loved how it curled my flat, stubborn lashes. It feels sturdy in the hand and creates an instant eye-opening lift that holds well under mascara.

    The curve is quite wide, which works brilliantly on bigger eyes but might feel a little awkward if your eyes are smaller or more almond-shaped.

    Stainless-steel frame with two replaceable silicone pads.

    4. The eyelash curler chosen by MUAs

    Made with an edge-free design that prevents pinching, this iconic eyelash curler from Shiseido is guaranteed to leave you impressed. Its rubber pads help create a glamorous curl from the outer corner to the inner edge of your eye. There’s a reason why it’s such a cult favourite among top makeup artists.

    This beauty tool is a splurge compared to the other options in this edit, so make sure the flat curve suits your eye shape before committing. A few Glamour testers noted that these curlers might not work as well for deeper-set or smaller eyes, so it might not be as universally flattering as the hype suggests.

    Stainless-nickel frame with flexible silicone rubber pads – one replacement included.

    5. Best eyelash curler for precision

    Kevyn Aucoin The Eyelash Curler

    What makes this curler unique is that it comes with bright red silicone pads, which use colour contrast to make it easier to see your lash line as you squeeze. “Not all eyelash curlers are the same,” celebrity makeup artist Janine Holmes told her TikTok followers. “A regular eyelash curler usually has a bumper that’s black, and the problem with that is that your eyelashes are dark and it’s hard to see, so you might not get all your lashes in the curler.” For this reason, Kevyn Aucoin’s are her favourite. Plus they “get in nice and close to the root of the lash,” she says.

    It’s worth noting that it doesn’t come with replacement pads, so you’ll need to buy those separately. Also, at £36, it’s a splurge – so make sure its wider shape fits your eye before you commit.

    Stainless-steel frame with a high-contrast red silicone pad.

    6. Best for short lashes

    Dior Backstage Eyelash Curler

    This Dior eyelash curler is a firm favourite among celebrity makeup artists. Thanks to its rounded soft pads, this product is both comfortable and easy to use, creating curled lashes that last all day long. Great for those of us with deep-set eyes and/or short lashes.

    The price is steep for a curler – so only worth it if you’re committed to that perfect, Dior-worthy lift.

    Polished stainless steel frame with a soft, rounded silicone pad and ergonomic handles for a comfortable, precise grip.

    7. Best for performance and aesthetics

    Made specifically to complement every eye shape, this sleek product delivers impressive staying power and stunning lift, plus it looks like a little work of art.

    I love how gently it lifts lashes, but the smaller clamp can feel fiddly if you have very long or thick lashes. It’s a luxe option, so if you’re on a budget, this might not be your daily go-to.

    Sleek stainless-steel frame with a soft, precision silicone pad.

    Check out our Cult Beauty discount codes to save while shopping for the best eyelash curlers.


    8. Best for nights out

    This full-sized, professional-grade lash curler is pretty much an essential for any beauty enthusiast. The lash lift it provides can only be described as gravity-defying. You can pair it with your favourite mascara after curling to dramatically improve the volume too.

    This might be a cult classic, but some users have reported that it requires multiple squeezes to achieve the desired curl.

    Durable stainless steel frame with a sleek black finish; features a soft silicone pad for gentle curling.

    9. Best heated eyelash curler

    StylPro Heated Eye Lash Curler

    If you have really stubborn lashes that don’t hold a curl, adding a little heat can work wonders for even the straightest lashes. These heated lash curlers are ultra-compact, meaning they make the perfect travel companion.

    This isn’t your typical eyelash curler, so perfecting the technique – and practicing to avoid burning yourself – can take time.

    Lightweight plastic body with a heat-sensitive silicone pad that changes colour when ready for use. Operates on two included AAA batteries.

    10. Best eyelash curler for next-level lift

    Surratt Beauty Relevée Lash Curler

    This premium curler may come with a slightly higher price point, but it’s designed to perfectly adhere to the contour of your eye, which helps create reliable, fanned lashes. “I get questions about this eyelash curler every day, so let’s talk about it,” beauty influencer, Karla Celis said on TikTok. “It is the best eyelash curler you’ll ever use. The amount of times that I’ve been asked if I have an eyelash lift because of this eyelash curler, my lashes just look insane every time I use this. It opens up so much wider than all the others and I think it fits eyes so much better so it grabs every single lash and it just gives you the most beautiful fanned-out lashes ever. Plus, this curl will last,” she says.

    Priced at approximately £32, it’s a higher-end option and doesn’t come with replacement pads.

    Nickel-free steel frame with a bouncy silicone pad.

    Save big when shopping for eyelash curlers using these LookFantastic discount codes.


    11. Best eyelash curler for a wide-eyed effect

    Laura Mercier Artist Eyelash Curler

    If you often find you can comfortably fit all your lashes in your curler, this wide-angle rendition deserves a spot on your wishlist. There’s extra space to ensure no nipping at the edges and the rose gold colour looks luxe.

    Despite having a wider frame to fit more eye shapes, some of our testers reported pinching on the inner corners – particularly if you have rounder eyes.

    Carbon-plated steel frame and silicone pad; includes one replacement pad.

    Enjoy more savings when you shop for the best eyelash curlers using these Boots discount codes.


    Looking to refill your makeup bag with more eye-related products? Make sure to check out our buying guides for the best mascaras, best eyelash serums, best eyeliners, best eyeshadow palettes and the best false eyelashes.

    For more from GLAMOUR’s Beauty Editor, Elle Turner follow her on Instagram @elleturneruk. And for more from Glamour UK Commerce Writer Denise Primbet, follow her on Twitter @deniseprimbet and Instagram @deniseprimbet.

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    Elle Turner, Denise Primbet, Georgia Brown

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  • I Traded My Expensive Mascara For This $11 Drugstore Buy—& I Have No Regrets

    I Traded My Expensive Mascara For This $11 Drugstore Buy—& I Have No Regrets

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    All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

    While I tend to keep my beauty routine on the simpler side, there’s one product I’ve become somewhat particular about: mascara. I care less about the price tag than I do about the results. Long, voluminous lashes that are clump-free and smudge-proof continue to be my goal, and I’ve managed to achieve the look with both expensive splurges and drugstore finds.

    Recently, I traded my $30 mascara for Covergirl Lash Blast Cleantopia Mascara
    , which retails on Amazon for just $14, but is on sale right now for $11.

    And I have to say, I’m impressed.

    I knew it was a winner as soon as I applied it for the first time. It went on smooth, thanks to the hourglass-shaped brush, and I didn’t have to comb through any clumps or brush away flakes.

    In recent months, I’ve also moved away from rocking dramatic, statement-making lashes to wanting my eyes to subtly pop, similar to the brighter, more natural look stars such as Kylie Jenner and Hailey Bieber have been sporting. With Lash Blast Cleantopia, I can achieve that, but at the same time, it’s easily buildable, so on occasion, I’ll apply a few extra coats for a bolder appearance.

    However, what really sets this mascara apart is that it’s a vegan, plant-powered formula made up of 72% natural origin ingredients. According to Covergirl, it’s infused with “cellulose plant fibers, aloe leaf extract, ceramide, and sustainably sourced rainforest maracuja oil​,” and if paying attention to what’s in your products is important to you, Lash Blast Cleantopia also doesn’t include parabens, mineral oil, talc, fragrance, or sulfates.

    All of that means it’s also less likely to irritate my eyes, which is a major plus since I usually suffer from allergies and need all the help I can get during pollen season, AKA spring.

    Courtesy of Covergirl

    After spending the past few weeks wearing Lash Blast Cleantopia from morning to night, I can also confirm it stays put. I didn’t find myself with dark smudges around my eyes come 5pm, which is another quality I love—and need!—in a mascara.

    I’m not the only one who is a fan. On Amazon, the reviews are mostly positive, with many pointing out how easy it is to wash this mascara off at the end of the day.

    “Perfect in content and moisture, not too wet or too dry,” writes one happy customer. “Love how it builds up with extra application if you wish a thicker look. Easily to remove with soap and water. Doesn’t clump! Love it!!”

    And just like me, people also found the brush to be a major plus.

    “Very clean application! Well separated brush for lash volume and definition as well!” someone said. “Pretty sure this will be my new go to. <3”

    Another customer praised the gentle formula, revealing that they tried the product after getting a stye in their eye.

    “I recently had to deal with a stye,” they wrote. “I am in my 70’s and this was a first for me. Unfortunately, it got infected and it has taken several weeks to finally heal. As a result, I thought it best that I try to be more conscious with using ‘healthier’ mascara. I’ve only been actually using this Cover Girl product for about a month. So far, I am very pleased with it. Thank you for being pro active to the needs of the population who can’t or choose not to use the regular mascara.”

    Although I personally have dark hair and dark eyes, those with lighter locks and blue eyes may also want to give this one a go. Reviewers noted that the Ultramarine Black option
    has a barely-detectable blue tint that’ll work to highlight your features.

    “I had a mascara that had hints of blue years ago and I loved it,” someone commented. “This is almost the same. I don’t like dark black, but this blue goes well with my blue eyes and doesn’t look majorly blue.”

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    Samantha Sutton

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  • This “Weird” Makeup Product Is the Industry’s Best-Kept Secret for Stunning Eyes

    This “Weird” Makeup Product Is the Industry’s Best-Kept Secret for Stunning Eyes

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    The beauty of makeup is the freedom it allows us to experiment with and try any and every look under the sun. We’re big proponents of breaking worn-out “rules” and wearing whatever strikes our fancy, but when it comes to choosing the colored mascaras that will best enhance our eye color, there is some strategy.

    As a rule of thumb, Scott says cool tones like blue, green, or violet contrast with brown eyes for a natural brightening effect. They’ll bring out the depth of hazel eyes, and they can also make blue or green eyes appear deeper and/or vibrant

    If you’re keen to try a colored mascara that’s on the warmer side, Scott explains shades like burgundy or plum will add depth to brown eyes, contrast with hazel eyes to make them morph to green, and bring a subtle vibrance to eyes that are green or blue. Last but not least, lighter and brighter shades of mascara (think pink, aquamarine, orange, etc.) all wield different yet equally spell-binding kinds of magic. “They contrast with different eyes and skin tones in different ways, but ultimately, they still provide an unexpected pop of color for contrast,” Scott concludes. 

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    Erin Jahns

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  • Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most

    Out of All the Makeup Brands Editors Have Access to, We Use These 8 the Most

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    Merit Beauty, founded by Katherine Power, seamlessly combines clean ingredients, fuss-free application, and stunning results in a range of products that prioritize the health of your skin. The brand embraces modern minimalism, impossible-to-mess up products, and a well-edited makeup routine. Among the cult favorites from Merit are their Flush Balm Cream Blush, Minimalist Perfecting Complexion Foundation and Concealer Stick, Signature Lip Lightweight Lipstick, and the Bronze Balm Sheer Sculpting Bronzer.

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    Maya Thomas

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  • Amazon's Best-Selling Mascara Just Got a Matching Lash Primer, and It's Only $5

    Amazon's Best-Selling Mascara Just Got a Matching Lash Primer, and It's Only $5

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    As a beauty editor, I’m lucky enough to get a lot of free skincare, hair, and makeup products to test—mascara included. Right at this very moment, I have over 30 tubes of mascara sitting in a bin in my closet. (Don’t worry; they won’t go to waste. I’m determined to get through every single tube before its expiration date.)

    Because of this access and my years of mascara-swiping experience, I feel like I have a pretty good gauge of what makes a mascara special. Spoiler alert: It has nothing to do with price. In fact, some of my favorite formulas are $15 or less. Take Essence Lash Princess Mascara ($5) for example. It costs less than my morning latte, yet it delivers long, fluttery, and defined lashes in a single swipe. I’m not the only one who thinks so; it happens to be Amazon’s best-selling mascara

    So when I heard it was getting a matching lash primer (yes, really!), I knew I had to test it. If it was anything like its best-selling mascara companion, I knew I would love it. Hint: I did. Keep scrolling to see the major difference it made in the state of my fine, thin lashes. 

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    Kaitlyn McLintock

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  • I’m Always Saving Barbara Palvin’s Beauty Looks—I Asked Her How She Creates Them

    I’m Always Saving Barbara Palvin’s Beauty Looks—I Asked Her How She Creates Them

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    There’s absolutely no denying that model has a unique ability to flawlessly execute beauty trends while embracing her natural features. A quick scroll through her Instagram page reveals a feed peppered with everything from editorial photo shoots with major brands to snaps of her everyday life. “When I’m in a time crunch, my go-to products are Armani Beauty’s Luminous Silk Foundation, Eyes to Kill Wet Waterproof Mascara, and Lip Powder Lipstick,” she explains. “Even just these three products make such a difference in helping me look put-together.” In many of her personal pics posted to her page, Palvin sports fresh-faced, barely-there makeup looks while on the go.

    It’s no wonder her approach to quick and easy makeup happens to be the blueprint of the social media–driven “model off duty” look that’s risen to prominence over the past couple of years. Palvin also has a soft spot for 2023’s ‘90s-inspired makeup trends, more of which we’ll be seeing throughout this year on and off the runway. “[I] just want the ’90s strong-lip-liner trend to stay,” says Palvin. In 2024, beauty trends are certainly skewing in her favor, with chocolate-colored liner and full, glossy lips predicted to stick around a while longer with modern-day products.

    The arrival of January gives us the perfect opportunity to hop on the last of winter’s beauty trends, and I’ll be taking cues from Palvin to kick off the New Year in style. “I always love to go with a stronger lip—not necessarily a classic red lip, but maybe something deeper and darker,” she says. To create this bold look, she layers Armani’s Lip Power Matte in shades 603 and 207. The stunning lip combo is also her go-to during the holiday season.

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    Maya Thomas

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  • This $5 Find Is My Secret Weapon for Impossibly Long Lashes That Rival Falsies

    This $5 Find Is My Secret Weapon for Impossibly Long Lashes That Rival Falsies

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    Do you absolutely need a lash primer? No, you don’t. Celebrity makeup artist Judi Gabbay isn’t necessarily a fan. “I personally don’t love lash primers,” she says. “While some promise to make the lashes thicker, it can actually create a clumpiness and can add weight to your lashes, resulting in spider lashes without any lift. Alternatively, layer your mascara in light coats for the most lifted, natural effect.” 

    I won’t lie, some days I find it easier to use hacks like Gabbay’s and call it a day, but others, I need to call in the big guns. Personally, I think using a lash primer can boost your mascara formula and help keep it in place if used correctly. If your mascara tends to flake or smudge throughout the day  area, lash primer can keep that from happening. It’s been a lifesaver for me on many occasions and I now prefer using one over not. It’s all about personal preference. The best thing to do is give one a try for yourself and see if you like it. 

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    Shawna Hudson

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  • The 10 Best Mascaras at Ulta RN, According to a Lash-Obsessed Beauty Editor

    The 10 Best Mascaras at Ulta RN, According to a Lash-Obsessed Beauty Editor

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    Some of my best memories growing up involve tagging along with my mom when she would go shopping for makeup, and Ulta, in my mind, was some kind of mystical mecca I never wanted to leave. This was back when I had an allowance, so I loved that I could browse and ogle the more expensive products my mom was after while ultimately blowing my personal stash of cash on more affordable drugstore names like CoverGirl and L’Oréal. Of course, that flexibility in price point is still one of my favorite things about Ulta, and this rundown of the best mascaras currently available at the retailer is the ultimate proof. Keep scrolling! I’m sharing the best mascaras at Ulta, plus the lash accessories that can enhance your look. 

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    Erin Jahns

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  • H&M Beauty has launched a new collection with Zendaya’s makeup artist, and we tried it all

    H&M Beauty has launched a new collection with Zendaya’s makeup artist, and we tried it all

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    High street beauty is booming, ensuring that covetable makeup and purse-friendly prices can happily coexist. Now H&M Beauty has joined the conversation with a collection that is designed to be easy to use and coax out your creative side.

    “The new collection is bringing backstage expertise to the masses but it’s also great for artists,” declares Raoúl Alejandre, the makeup artist the Swedish high street brand has enlisted to bring its new line to life. “These are things that I use in my own kit and the formulas are made in Italy so the standard of the actual product is really high. If you’re spending $8 on a product it should have colour payoff. It should be high performing. We’re in a space now where having something that’s not pigmented or something that’s not going to last is just not an excuse anymore.”

    The 32-piece collection of vegan makeup products includes bronzers, lipsticks that are refillable as well as cream and powder iterations of highlighter and blusher. Notably, all are pleasingly priced under £10 and are formulated with a roster of skin-loving ingredients including hyaluronic acid and vitamin E.

    When I caught up with Raoúl at the global launch in London, he told me that draping is his signature technique and one that he uses on his celebrity clients – an impressive roster that includes Zendaya, Nicola Peltz-Brooklyn and GLAMOUR cover star Willow Smith.

    “For a long time it was just with blusher, draping with a pinkier colour on the lids or using a transitional colour that moved onto the temple and the cheek,” he says, adding that he loves a monochromatic look using cream blusher first on the eyes and cheeks before going in with a powder blusher and a big fluffy brush to set it.

    “But now, it’s all about bronzer,” he says. Raoúl prefers to place bronzer high on the cheekbone rather than in the hollow as it doesn’t look so harsh or drag the face down. “If you don’t have anything transitioning from the eye or the temple, it just feels like a line. If you want that contoured effect, use a brush that’s a little bit more tapered to create that definition. But it’s also nice to use those old-school big fluffy brushes and just start buffing what’s left over from the cheekbone upwards so that it starts creating this beautiful grading effect.”

    As well as doing your draping before applying brow gel or mascara – “you don’t want any dustiness” – he also recommends taking what’s left on the brush down the neck and behind the ears to keep the colour consistent.

    A key feature of the new H&M Beauty offering is a mascara wardrobe comprising four different products, whether you’re looking for a full-volume flutter to mimic falsies or your fallback position is separated and lengthened lashes.

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    Fiona Embleton

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  • This Season’s Moody Makeup Delivers Glamour With Bite

    This Season’s Moody Makeup Delivers Glamour With Bite

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    When the vampires are played by Catherine Deneuve and David Bowie—chiseled features, haute froideur—it’s hard not to side with the bloodthirsty. The Hunger, Tony Scott’s 1983 directorial debut, opens in a New York nightclub, as Bauhaus frontman Peter Murphy sings the propulsive “Bela Lugosi’s Dead.” The lovers select their prey: a sunglasses-at-night guy and a redhead with slashes of eyeliner and crimson lips. She dances, unaware that she exits the film in six minutes flat.

    A speed-walking cast of models made a similarly fleeting appearance at Marc Jacobs’s fall 2023 show. The designer’s ode to the ’80s manifested as bleached wigs, cropped black stockings, a striped suit fit for Beetlejuice. But it was the drained faces and brusque red mouths, together with show notes credited to OpenAI and ChatGPT, that brought The Hunger to mind—as if updating the plot for an era of vampire electronics. “We wanted a futuristic vibe, so that’s why we went for that gaunt look,” says makeup artist Diane Kendal, who hollowed models’ eye sockets with gray shadows. (Her inspiration was 1982’s Blade Runner, directed by Ridley Scott, Tony’s brother.) Kendal did dab highlighter on the cheekbones, nose, and tear ducts—“because you still want the girls to look beautiful, even though it’s not the most beautiful makeup.”

    That impulse to veer into darkness is the order of the day, from Wednesday (slated for a poststrike return) to Olivia Rodrigo’s music video for “Vampire.” The lyrics lambast an ex (“bloodsucker, fame fucker”), and Rodrigo has bite, her oxblood lipstick offset by ethereal, glossy lids. Makeup artist Kathy Jeung wanted the pop star “to look powerful and vulnerable at the same time,” she explains. The “spidery, clumpy lashes” were Rodrigo’s idea, like tears hardened into spiky resolve.

    Bakeup Beauty’s amped-up mascara, Tarantulash, creates exactly that effect. “I didn’t want it to be like ‘voluminous, feathery’ bullshit,” says cofounder and makeup artist Jo Baker, referring to the usual puffed-up marketing names. Hers is to the point. She teased it months ahead of launch, posting a photo of an orange-and-black tarantula alongside her two-tone Critics Choice makeup look for Natasha Lyonne. “This is not for the fainthearted,” Baker says of the fast-build formula that lasts. “I could be caught in the rain. I can have a full emotional meltdown, which, let’s be honest, can happen to any of us.”

    That was unexpectedly the case for at least one damp-eyed guest at Rodarte’s fall 2023 show, where Tori Amos’s “Winter” accompanied the fantastically gloomy procession. (“Hair is gray and the fires are burning,” Amos soothsays from 1992.) Witchy liner, pictured above, set the mood, seen first with a suite of neo-Morticia black dresses. “We kept pushing it with early punk references and gothic fairy notes,” says James Kaliardos of the eyeliner shapes, which he sketched with a brow pencil for symmetry before inking with Nars’s Climax. “Though it’s hard to do, I know a lot of girls that want to rock this look.” Even that severe beauty statement found fanciful counterpoints: in Rodarte’s metallic fringe dresses and nearby tables set with glitter-covered feasts. The future, however uncertain, shines bright.

    Nars Cosmetics Climax liquid eyeliner

    Dior Beauty Mono Couleur Couture eye shadow in Black Bow

    Victoria Beckham Beauty Contour Stylus

    Bakeup Beauty Tarantulash mascara

    19/99 Beauty
    High-Shine Gloss

    Pound Cake
    Cake Batter lipstick in Bloodberry

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    Laura Regensdorf

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  • 12 Super-Effective Curling Mascaras If Your Lashes Are Stick Straight

    12 Super-Effective Curling Mascaras If Your Lashes Are Stick Straight

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    If I could only wear one type of makeup product for the rest of my life, it would be mascara. It’s the first product I ever used, and it’s truly the one makeup item I’m most fanatical about. (I have a healthy collection of at least 50.)  

    That said, it’s truly a trick to find a mascara that can successfully curl and lift my long, stick-straight lashes. I love and appreciate the natural length I was born with, but with that blessing comes the curse of profoundly droop-prone fringe. So although I also love mascaras touting length, volume, and definition, my main concern is always curl. And, unfortunately, most mascaras I’ve tried over the years (even before I was a beauty editor) fall disastrously flat. There is some serious strategy when it comes to developing the best curling mascaras, and while I’m not an expert in terms of chemistry, production, or design, I’ve noticed some consistent themes in brush design, consistency, and ingredients. (For instance, heavy, overly wet mascaras will simply never be your friend if you desire satisfying lift and curl from your wand.) 

    Because I’m so passionate about finding, testing, and recommending the best curling mascaras in the beauty biz, I’ve compiled a list of foolproof options for anyone who’s ever been convinced their lashes are resistant to curl. Keep scrolling! Your ultimate lash-curling mascara soul mate is waiting for you just below, along with some of my favorite eye-enhancing products to pair with each. 

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    Erin Jahns

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  • If Endless Compliments Aren’t Your Thing, *Don’t* Try This Mascara

    If Endless Compliments Aren’t Your Thing, *Don’t* Try This Mascara

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    Celebrity makeup artists Elizabeth Seropian explains exactly what a tubing formula is and what makes it different than a traditional mascara. “Tubing mascara creates water-resistant, tube-like coats around each lash, providing smudge-proof and long-lasting wear,” she says. “Unlike traditional mascaras that coat lashes with pigment, tubing mascara creates flexible tubes that wrap around lashes, preventing smudging and flaking. It’s easily removed with warm water, as the tubes slide off without the need for makeup removers.”

    Tubing formulas sound great in theory, but like I said above, it did take me a while to find the right formula for me. If you’re shopping for a tubing formula, it’s a good idea to look for other lash enhancing ingredients that help promote growth and condition them. Ingredients like castor oil and shea butter are really great for this. For both my favorite formulas and Seropian’s, keep on reading.

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    Shawna Hudson

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  • I Have Naturally Short Lashes, But No One Knows Thanks to These 12 Mascaras

    I Have Naturally Short Lashes, But No One Knows Thanks to These 12 Mascaras

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    I’m tragically on the shallow end of the gene pool when it comes to long, voluptuous lashes. I’ve always dreamed of lashes long enough to skim my eyebrows, but my natural eyelashes are pretty much as short and stubby as they come. To try and compensate, I’ve been religiously using mascara since I can remember. For me, mascara is one of the products I absolutely refuse to leave the house without—I just feel incomplete without it. 

    To amp up my short lashes, I always opt for lengthening mascaras (bonus points if they also pack on the volume). When you’re looking for mascaras to make your lashes look longer, pick a formula that calls out lengthening specifically (though my personal favorite formula actually calls out volume). Each formula is different, but tubing mascaras that build on each coat and wands with thin bristles that are able to grab on and coat each individual lash can be helpful for the most length possible. Keep reading for the best lengthening mascaras out there, coming from someone who has tried just about every mascara on the market. 

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    Katie Berohn

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  • If You Hate Mascara Removal, These Water-Based Formulas Will Change Your Life

    If You Hate Mascara Removal, These Water-Based Formulas Will Change Your Life

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    As a beauty editor, I spend countless hours every day attempting to understand the nitty gritty, scientific sides of the products I’m testing, reviewing, and hopefully recommending to my readers. To completely understand a product, it’s imperative that I’m able to break down the ingredients; in hopes of eventually coming to an appreciation for the unique qualities that set it apart from all others. This process (what I’ve affectionately dubbed as the “deep dive”) is especially beneficial when I’m comparing a number of similar products that possess a similar feature. This time around, I’m taking a look at 13 of the highest-rated mascaras using water-based formulas to deliver major length and volume.

    When it comes to mascara, there are two main types oil-based and water-based. Oil-based mascaras are typically crafted with natural oils such as mineral oil, castor oil, and carnauba wax in addition petroleum distillate which can contribute to skin irritation. While oil-based mascaras are often celebrated for being water-proof, long-lasting, and smudge-resistant, they’re not ideal for individuals with sensitive skin or eyes. Water-based mascaras, while not water-proof, are normally somewhat resistant to some degree and are chemical-free; making it the best option for people with sensitive skin or allergies. Water-based formulas are also easy to remove with minimal effort.

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    Maya Thomas

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  • I’ve Gotten So Many Compliments on My Lashes Since Using This Cult Product

    I’ve Gotten So Many Compliments on My Lashes Since Using This Cult Product

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    To say I was humbled is an understatement. With consistent use, my lashes are longer than I could have imagined. When I look up and shift my eyes from left to right, I can feel my lashes tickle my brow. When I add mascara into the mix, they look like I’ve added in individuals. I feel like it’s given my coy eyelash batting a new lease on life.

    I have to emphasize the need for consistency, though. You do need to be disciplined. Every night before I go to bed, I swipe the brush across my top lash line and allow the ingredients to sink in to encourage growth. I use it at night because the body repairs itself at night, so I figure that is the best time for aiding growth. However, if you prefer, the morning is fine too. Whatever time you use it, just make sure you allow it to sink in before you put anything else on your lashes.

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    Keeks Reid

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  • The All-Time Best Waterproof Mascaras, According to Makeup Artists and Reviews

    The All-Time Best Waterproof Mascaras, According to Makeup Artists and Reviews

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    How a waterproof mascara is formulated is also crucial. Curious about how waterproof mascara ingredients differ from regular options, I asked Petrillo to break it down.

    Water-resistant polymers: According to Petrillo, waterproof mascaras contain specific water-resistant polymers that aren’t found in non-waterproof tubes. “These polymers create a protective barrier around the lashes, preventing water from causing the mascara to smudge or run,” he explains. Examples: Hydrophobic polymers like acrylates copolymer, styrene/acrylates copolymer, or polyurethane-35

    Wax or oil base: “Waterproof mascaras often have a higher concentration of waxes or oils than regular mascaras,” Petrillo notes. “This helps the mascara adhere better to the lashes and provides additional water repellency.” Examples: Beeswax or carnauba wax

    Silicone derivatives: Certain waterproof mascaras will also include silicone derivatives, which further increase their water resistance by creating a flexible film on the lashes. Example: Dimethicone

    Film-forming agents: Petrillo shares that these agents are more prevalent in waterproof mascaras. Once the mascara dries, he says, it forms a thin, waterproof film, ensuring it stays in place even when exposed to water or humidity. Example: Isododecane

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    Erin Jahns

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  • Believe It or Not, Kendall Jenner’s 3 Favorite Makeup Products Are $16 or Less

    Believe It or Not, Kendall Jenner’s 3 Favorite Makeup Products Are $16 or Less

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    Kendall Jenner may belong to one of the most famous families in pop culture, making her one of the most recognizable models in the world, but she’s just like us. Okay, so we don’t have her bank account or lifestyle, but we have one thing in common. We both love the same drugstore makeup products. While Jenner has access to the best of the best, her three favorite makeup products are $16 or less. 

    We’ve known that she’s been a fan of affordable makeup products for a while now—ever since she attended the Met Gala in a full face of drugstore makeup. Today, however, she made it official. L’Oréal Paris just announced Jenner as its new global ambassador. Along with the news, the brand shared Jenner’s three favorite L’Oréal Paris products, including a lash-lifting mascara, a breathable foundation, and a long-wearing lip color. Keep scrolling to see all three! 

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    Kaitlyn McLintock

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  • 77 Tubes Later, We’re Declaring These 10 Mascaras the Best We’ve Ever Used

    77 Tubes Later, We’re Declaring These 10 Mascaras the Best We’ve Ever Used

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    “I naturally have long, dark lashes that I further enhance with lash serums. However, they’re very straight and prone to droopiness. Therefore, curling my lashes pre-mascara is nonnegotiable for me. My dream mascara gives me enough volume at the root to make my lash line look thicker without looking clumpy or too thick at the top. Overall, I want a mascara that keeps my lashes lifted and curled and provides lots of fluttery length and definition. I tend to prefer small, flexible rubber brushes, as opposed to big, bushy ones, since they give me more control and feel less heavy and wet on my lashes. Essentially, I want to look like Bambi! My mascara deal-breakers: a formula that is too heavy or wet (thus sabotaging curl and lift), transfers, or smudges.” — Erin Jahns

    My lashes are long but pin-straight, so I’m always looking for a mascara that makes them look lifted and defined. My dream mascara would be something that offers length and volume. It would have an inky black formula, but it wouldn’t deposit too much product on my lashes. It would look natural and be extremely buildable. Also, there would be no smudging—so many mascaras smudge! My mascara deal-breakers: smudging, flaking, or a formula that’s too heavy and gives my lashes a spidery effect.” — Kaitlyn McLintock

    “My lashes are pretty average! Not too long, not too short, not super thick. I never feel like I need mascara when I go out. My eyelashes aren’t nonexistent, but I always do wear it when I want to do a full makeup look. My dream mascara is a non-clumpy formula that makes my eyelashes look fluffy and long. My mascara deal-breakers: I absolutely hate when a mascara clumps my lashes together. Volume, to me, shouldn’t mean clumpy! And don’t get me started on smudging. When I end the day looking like a raccoon, I know it’s bad.” — Anneliese Dominguez

    My lashes are thin, blonde, and the type that stick straight out, so an eyelash curler is a must for me. They have no natural volume, so I rely heavily on a good mascara to enhance them. My dream mascara keeps my straight lashes lifted throughout the day. I want my mascara to make it look like I’ve had a lash lift and tint without paying for one! My mascara deal-breakers: I prefer a more natural makeup look, so any mascara that clumps immediately gets tossed. I’d rather go mascara-less than deal with one that deposits too much black goop onto my lashes.” — Natalie Gray Herder

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    Erin Jahns

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  • This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4

    This Underhyped Makeup Brand Makes the Best $5 Mascaras—I Swear By These 4

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    This might be a weird way to start this article, but even as a beauty editor, I don’t consider myself a mascara connoisseur. In fact, I don’t spend more than a few minutes putting on mascara, and I don’t layer on too many coats. It’s appalling, I know. Honestly, I prefer mascara that gets the job done quickly and doesn’t leave me feeling like I need to apply a thousand coats or use the best lash curler money can buy to achieve the look I’m going for. One drugstore-priced brand, in particular, aligns with my mascara values. Most of its formulas cost only $5 but create a gorgeous, natural length and lift on the lashes. Enough said, right? Well, if you’re not convinced, let me first tell you that I’m talking about Essence Cosmetics—the hero drugstore brand that delivers quality at a low price. You may even remember when the brand’s Lash Princess mascaras went viral for this exact reason.

    While Essence now offers more mascara options beyond its Lash Princess formulas, I thought I would test a few more out and narrow down my favorites. After all, I know I can’t be the only one who likes spending only $5 on mascara while still ensuring I’m buying the best formula. Keep scrolling if you’re a kindred spirit and vibe with this sentiment. I’m sharing my thoughts on all of Essence’s best mascaras below.

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    Shawna Hudson

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