Some of my best memories growing up involve tagging along with my mom when she would go shopping for makeup, and Ulta, in my mind, was some kind of mystical mecca I never wanted to leave. This was back when I had an allowance, so I loved that I could browse and ogle the more expensive products my mom was after while ultimately blowing my personal stash of cash on more affordable drugstore names like CoverGirl and L’Oréal. Of course, that flexibility in price point is still one of my favorite things about Ulta, and this rundown of the best mascaras currently available at the retailer is the ultimate proof. Keep scrolling! I’m sharing the best mascaras at Ulta, plus the lash accessories that can enhance your look.
Erin Jahns
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