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Copilot, Microsoft’s AI assistant that’s integrated into Windows and Microsoft 365, is making the jump to your living room. The company that select Samsung TVs will now be able to access Copilot to ask questions and receive recommendations via voice chat, with the AI assistant represented on your screen as a talking blob.
Based on Microsoft’s examples, Copilot can recap shows, offer movie suggestions and answer general knowledge questions. It can also go beyond voiced responses (which are apparently synced to the blob’s animated mouth movements) and include visual aids, like a card with a movie summary and a Rotten Tomatoes score. You don’t need to have a Microsoft account to use Copilot on your TV, but Microsoft says it offers additional personalizations and the ability for the AI to reference past chats if you do.
Copilot’s blob-ified appearance is part of a bigger redesign that made the chatbot interface more personalized and user-friendly. Besides being a productivity tool, Microsoft is interested in positioning Copilot as a “companion” with a visual representation that you can customize. The larger customization part isn’t available yet, but putting Copilot in a casual setting like your living room fits with that overall goal. Copilot integration was also announced as being a part of . On new , Copilot joins a collection of Samsung-developed AI features for automatically translating subtitles and identifying on-screen people and products.
Copilot is available in select markets on the 2025 versions of Samsung’s “Micro RGB, Neo QLED, OLED, The Frame Pro, The Frame, as well as the M7, M8 and M9 Smart Monitors,” Microsoft says. You can launch Copilot by clicking on its icon in the Apps Tab or using a voice command. Once the app is loaded, you can talk to the assistant by pressing the mic button on your Samsung remote.
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Ian Carlos Campbell
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