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Tag: U.S. Polo

  • U.S. Polo Assn. Named Finalist as Best Sports Licensed Brand at the 2024 Licensing International Excellence Awards

    U.S. Polo Assn. Named Finalist as Best Sports Licensed Brand at the 2024 Licensing International Excellence Awards

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    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is proud to announce the brand’s nomination as a finalist for Best Sports Licensed Brand at the prestigious 2024 Licensing International Excellence Awards. The high-profile event, which takes place annually in Las Vegas, honors brands who execute innovative and creative methods to market themselves around the globe. 

    Winners in 32 categories were selected from nearly 200 finalists by an expert global panel across 20 different countries and voted on by members of the licensing industry at large. With more than 800 entries received, U.S. Polo Assn. was among notable brands such as Formula 1, NASCAR, the NFL Players Association, 24H LE MANS, and Yale University in the category for Best Sports Licensed Brand.  

    “We are proud of U.S. Polo Assn.’s nomination for the Best Sport Licensed Brand as we continue to drive record growth for our global brand through strategic partnerships, award-winning global marketing and digital campaigns, and most importantly, elevating the consumer experience,” says J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. sport brand. “U.S. Polo Assn. is honored to be named alongside other industry leaders in the 2024 Licensing International Excellence Awards, and we congratulate the winner for their performance this year!”

    U.S. Polo Assn. has demonstrated licensing excellence this past year by delivering a record $2.4 billion in global retail sales in 2023 and by its growth in 190 countries through 1,100 retail stores and thousands of wholesale locations and e-commerce. New and existing strategic stores around the world have been enhanced with a more elevated brand and sports concept, providing consumers with an authentic experience when engaging with the brand. The multi-billion-dollar sport brand also generated record e-commerce growth with some 50 brand sites in 20 languages and over 8 million social media followers. In addition, U.S. Polo Assn.’s landmark multi-year deal with ESPN has brought exposure to many of the premier polo championships in the world to a massive global audience. Finally, the USPA now owns the USPA National Polo Center (NPC) located in Palm Beach County, the sport’s premier destination in North America, with U.S. Polo Assn. as the lead sponsor.

    “It’s an honor to be recognized as a finalist for the Best Sports Licensed Brand. I am extremely proud of our dedicated U.S. Polo Assn. team, whose consistent and innovative efforts enhance our brand’s presence and position for the continued success in the global market,” said Molly Robbins, SVP of Global Licensing and Business Development at USPA Global. “We are thrilled to stand alongside such esteemed licensing peers, and we remain committed to challenging ourselves on how we think, build, and elevate U.S. Polo Assn.”

    This year’s Excellence Awards were held at the HyperX Arena in the Luxor on May 20, 2024, in Las Vegas to celebrate the best of the global licensing industry. Attending on behalf of U.S. Polo Assn. were Robbins and Shannon Stilson, VP of Sports Marketing and Media. 

    About U.S. Polo Assn. and USPA Global  

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time. 

    U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. 

    For more information, visit uspoloassnglobal.com and follow @uspoloassn.  

    USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Awarded $10,000 in College Scholarships to Graduating Seniors at Dreyfoos School of the Arts

    U.S. Polo Assn. Awarded $10,000 in College Scholarships to Graduating Seniors at Dreyfoos School of the Arts

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    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), managed by West Palm Beach-based USPA Global, has established two $5,000 college scholarships to benefit graduating seniors at the A.W. Dreyfoos School of the Arts. The school is a renowned public arts magnet high school dedicated to providing academic excellence in West Palm Beach, Florida.

    These scholarships, graciously donated through the Dreyfoos School of the Arts Foundation, signify U.S. Polo Assn.’s commitment to fostering artistic and academic excellence in Palm Beach County. Since its inception in 1993, the Dreyfoos School of the Arts Foundation, a 501(c)(3) organization, has been dedicated to enriching the educational experiences at the internationally acclaimed Alexander W. Dreyfoos School of the Arts. Its fundraising efforts support vital curriculum enhancements beyond what public funding can provide, ensuring the school can maintain its exceptional standards of education and artistic development.

    Chris Snyder, Executive Director of the Dreyfoos School of the Arts Foundation, expressed gratitude on behalf of the Foundation and the school community for the generous contribution from U.S. Polo Assn., emphasizing the importance of such support in facilitating access to essential art, music, and design resources for deserving students. Dr. Snyder also extends heartfelt appreciation for the continuous collaborative partnership between the Foundation and U.S. Polo Assn. in offering scholarships to exceptional graduating students, thus enhancing their academic and artistic endeavors.

    J. Michael Prince, President and CEO of USPA Global, the company that manages the global, multi-billion-dollar U.S. Polo Assn. brand, commended the remarkable talents and confidence displayed by students at the A.W. Dreyfoos School of the Arts, underscoring their pivotal role in shaping the future of creative industries. “These students are poised to become the industry’s future designers and innovators. We consider ourselves fortunate to have such a remarkable school right next door to our U.S. Polo Assn. Global Creative Center in West Palm Beach,” said J. Michael Prince.

    About U.S. Polo Assn. and USPA Global

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,100 U.S. Polo Assn. retail stores, as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of sports fans globally for the very first time. 

    U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital growth. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. 

    For more information, visit uspoloassnglobal.com and follow @uspoloassn.  

    USPA Global is a subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. For more sports content, visit globalpolo.com.

    About A.W. Dreyfoos School of the Arts 

    As an internationally recognized art school, the Alexander W. Dreyfoos School of the Arts (DSOA) embraces and encourages artistic creativity and academic excellence. Our innovative school provides a uniquely challenging and nurturing environment focused on individual growth, opportunity, and diversity.  

    DSOA is a public magnet high school serving a culturally diverse student body of 1,400 artistically talented Palm Beach County students. The school is fully accredited by Cognia’s Board of Commission. The administration and faculty are dedicated and supportive professionals who help students develop the skills necessary to succeed in higher education or a profession in the arts. Guest artists and industry leaders also share their expertise and creativity with students through lectures, presentations, and hands-on training.  

    Alexander W. Dreyfoos School of the Arts is ranked 11th within the State of Florida and 90th in U.S. News and World Reports National Rankings. Students have the opportunity to take Honors, AICE Cambridge, Advanced Placement®, and Dual Enrollment courses. 

    About Dreyfoos School of the Arts Foundation

    The Dreyfoos School of the Arts Foundation provides support for the arts and academic curriculum at the Dreyfoos School of the Arts, a public arts high school, ranked #90 out of nearly 25,000 public high schools in the nation, among the 11 best schools in Florida, and the #2 public school in Palm Beach County. Dreyfoos School of the Arts Foundation, Inc. | P.O. Box 552, West Palm Beach, FL 33402 | Phone 561-805-6298 | info@soafi.org 

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Supports Collegiate Partnership Program for Sixth Consecutive Season

    U.S. Polo Assn. Supports Collegiate Partnership Program for Sixth Consecutive Season

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    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), will outfit teams for the 2024 Collegiate Polo Season through its nationwide Collegiate Partnership Program (CPP) for the sixth consecutive season. 

    A record total of 32 colleges have signed up to participate in U.S. Polo Assn.’s annual CPP, representing 52 collegiate teams with 30 women’s and 22 men’s teams. Enrollment for the sport’s enrichment program is open to all colleges and universities with a USPA-sanctioned polo team and lasts for one academic year. Teams in the program range from East Coast to West Coast and include small private and large public institutions, as well as Ivy Leagues and Historically Black Colleges or Universities (HBCUs). New schools joining the program this year include Brown University, Cornell University, and Georgetown University. 

    Participating Schools Include:

     
    Brown University  Montana State University  Texas Christian University  University of Massachusetts 
    California Polytechnic State University Morehouse College  Texas Tech University

    University of Michigan 

    Colorado State University  Oklahoma State University  Trinity University  University of North Texas 
    Cornell University  Oregon State University  University of California – Davis  University of South Carolina – Aiken 
    Georgetown University  Skidmore College  University of California -Santa Barbara  University of Virginia 
    Grossmont College  St. Edward’s University  University of Connecticut  University of Wisconsin – Madison 
    Michigan State University  Stanford University  University of Idaho  Virginia Tech University 
    Middle Tennessee State University  Texas A&M University  University of Kentucky  Yale University 

    Through this program, U.S. Polo Assn. will provide student-athletes with complete game attire that includes customized performance team jerseys, white performance pants, polo shirts, caps, equipment gear bags, and USPA Pro merchandise. A monetary donation is also given to each team, which can be used for travel or operating expenses. Another contribution this year includes a 4ocean bracelet that will be given to all student-athletes, highlighting U.S. Polo Assn.’s continued partnership with the ocean sustainability organization dedicated to ending the ocean’s plastic crisis. There is also a “Collegiate Social Media Contest,” where teams will have the opportunity to win additional prizes for their creative social media posts. 

    Sanctioned by the USPA, collegiate polo teams compete in the Fall and Spring with the official season beginning Fall 2023 and running through April 2024. This season will conclude with the National Intercollegiate Championship (NIC) hosted at the Virginia Polo Center in Charlottesville, VA, from April 8-14, 2024.  

    “Now in its sixth year, our Collegiate Partnership Program remains one of our most rewarding programs by supporting student-athletes across the country both on and off the polo fields,” said J. Michael Prince, President and CEO of USPA Global, the company that manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Through the U.S. Polo Assn. brand, our goal with this program is to highlight our authentic connection to the sport of polo and support future athletes of the game.” 

    Back for the second year, the College Polo Tour, an exchange program for collegiate polo players, continued throughout 2023 with tours to Morocco, Spain, and Argentina. In total, 44 players from Cornell University, Georgetown University, Harvard University, Southern Methodist University, University of Kentucky, and Yale University, alongside other international universities, experienced this program in both the Summer and Fall of 2023.  

    “The 2023/2024 Collegiate Polo Season has started, and we are excited to have the continued support of the official brand of the United States Polo Association to provide amazing products and opportunities to our committed student-athletes,” said Liz Brayboy, Chair of the USPA’s Intercollegiate/Interscholastic Committee. “Our partnership with U.S. Polo Assn. provides these student-athletes across the nation access to opportunities that they might not have otherwise, allowing them to grow and build their polo careers.” 

    New to the CPP this year, the award-winning series Breakaway: Polo in College will air on ESPNU for the first time. Created by Global Polo Entertainment, the media subsidiary of USPA Global, the episode will cover the winning teams from both the 2023 and 2024 NIC Men’s and Women’s Finals in Charlottesville. Check your local listings for airtimes.  

    About U.S. Polo Assn. and USPA Global 

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the governing body for the sport of polo in the United States and one of the country’s oldest sports governing bodies, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. A recent, multi-year deal with ESPN to broadcast the premier polo championships in the world, sponsored by U.S. Polo Assn., has made the thrilling sport accessible to millions of households globally for the very first time. 

    U.S. Polo Assn. has consistently been named one of the top global sports licensors alongside the NFL, NBA, and MLB, according to License Global. In addition, the sport-inspired brand is being recognized around the world with awards for global growth, expansion, licensing, and digital presence. Due to its tremendous success as a global brand, particularly in the last five years, U.S. Polo Assn. has been featured in Forbes, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. 

    For more information, visit uspoloassnglobal.com and follow @uspoloassn.  

    USPA Global is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPA Global also manages Global Polo TV, which provides sports and lifestyle content. A historic, multi-year, global arrangement between USPA Global and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Wins Two Prestigious Gold Stevie(R) Awards in the 2023 International Business Awards(R) Held in Rome, Italy

    U.S. Polo Assn. Wins Two Prestigious Gold Stevie(R) Awards in the 2023 International Business Awards(R) Held in Rome, Italy

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    USPA Global Licensing Inc. (USPAGL) today announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has been awarded two Gold Stevie® Awards from the 20th Annual International Business Awards® (IBA).

    U.S. Polo Assn. was celebrated during a luxurious gala banquet event at the Cavalieri Waldorf Astoria Hotel in Rome, Italy, on Friday, October 13, attended by leadership from USPAGL and the brand’s Italian partners Incom, Bonis, Eastlab, and Eurotrade. The globally attended event hosted more than 250 guests, including many of the world’s top companies and Stevie winners.

    The winning entries were for ‘Achievement in Growth: USPA Global Licensing Takes Global U.S. Polo Assn. Brand to the Next Level with $2.3 Billion in Revenue,’ and for ‘Achievement in International Expansion: USPA Global Licensing/U.S. Polo Assn. Expands in 190 Countries.’ The multi-billion-dollar, sport-inspired global brand received the highest scores from the judges over all submissions in these very competitive global growth categories. 

    “It is an honor for U.S. Polo Assn. to be a recipient of two Gold Stevie® Awards from the 20th Annual International Business Awards® for the very first time,” says J. Michael Prince, President and CEO of USPAGL, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “To be recognized for our sport-inspired brand’s achievements amongst strong global competition in one of the world’s premier business awards programs reflects the passion that our global team and strategic partners around the world have for building the U.S. Polo Assn. brand.”

    Accepting the two gold trophies on stage were Lorenzo Nencini, CEO of Incom S.P.A.; Augusto Bonetto, CEO of Bonis S.P.A.; Andrea Zini, CEO of Eastlab; and Franco Zuccon, CEO of Eurotrade, as well as Stacey Kovalsky, Vice President of Global PR & Communications for USPAGL.  

    The International Business Awards® are the world’s premier business awards program. The 2023 IBAs received entries from organizations spanning more than 60 nations and territories, where more than 3,700 nominations from organizations of all sizes and virtually every industry were submitted this year in a wide range of categories. Stevie Award winners were determined by the average scores of more than 230 executives worldwide who participated in the judging process. 

    “Nominations to the IBAs get better every year, and this year’s class of Stevie winners is the most impressive yet,” said Stevie Awards President, Maggie Miller. “The winners have demonstrated that their organizations have set and achieved lofty goals. We congratulate them on their recognized achievements and enjoyed celebrating them on stage in Rome.”

    In the Achievement in International Expansion category, USPAGL highlighted the global expansion of brick-and-mortar U.S. Polo Assn. storefronts that are now accessible to consumers in 190 countries. Judges recognized the brand’s resilience and adaptability to position U.S. Polo Assn.’s growth and success in the international market. In the Achievement in Growth category, USPAGL highlighted U.S. Polo Assn.’s achievement in reaching $2.3 billion in global retail sales. Judges recognized the brand’s success in driving awareness of the sport of polo, expanding into new markets, and embracing digital strategies, all resulting in significant sales growth and recognition as a top global performer.

    Today, U.S. Polo Assn. has reached $2.3 billion in global retail sales, expanding its footprint to include over 190 countries and more than 1,200 U.S. Polo Assn. retail stores worldwide. The brand’s fast-tracked digital strategy has resulted in websites for more than 40 countries in 20 different languages and the activation of more than 7 million social media followers of the brand, all together strengthening U.S. Polo Assn.’s authentic connection to the sport of polo and consumers worldwide.

    Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.  

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,200 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top global sports licensors in 2023, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com.

    About the Stevie Awards
    Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Climbs to Top 25 of License Global’s Prestigious 2023 ‘Top Global Licensors’

    U.S. Polo Assn. Climbs to Top 25 of License Global’s Prestigious 2023 ‘Top Global Licensors’

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    USPA Global Licensing Inc. (USPAGL) today announced that U.S. Polo Assn., the official brand of the United States Polo Association (USPA), climbed License Global magazine’s prestigious list of 2023’s Top Global Licensors and for the first time ever is ranked in the top 25. The multi-billion-dollar, sport-inspired brand moved up three spots from 28th in 2022 to 25th overall and is considered one of the largest sports licensors and apparel licensors in the world. The iconic brand was also ranked as the second-largest sports brand, alongside the NFL and PGA Tour. 

    U.S. Polo Assn.’s strong ratings come off an outstanding 2022, having achieved $2.3 billion in global retail sales, expanding its footprint to include over 190 countries, and ending the year with more than 1,100 U.S. Polo Assn. retail stores worldwide. The brand’s fast-tracked digital strategy resulted in websites for more than 40 countries in 20 different languages and the activation of more than 7 million social media followers of the brand worldwide. U.S. Polo Assn.’s authentic connection to the sport of polo is resonating with younger consumers and sports fans around the world.  

    “I want to personally thank all members of our global team and strategic partners around the world on behalf of U.S. Polo Assn. for their hard work and dedication to our sport-inspired brand,” says J. Michael Prince, President and CEO of USPAGL, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. “To be in the top 25 on License Global’s prestigious list and be ranked among other iconic sport and fashion leaders is an honor and a nod to our tireless efforts in executing on our global strategy and aggressive growth plans.” 

    License Global‘s Top Global Licensors list is a “who’s who” of licensing titans, derived from an annual study that “accounts for retail sales of licensed merchandise across all major sectors of business, from entertainment to sport, food and beverage, corporate brands, fashion, art and design, and much more.”   

    To be considered for inclusion, each brand or corporate entity must submit retail figures based on worldwide sales of licensed merchandise. In addition, License Global‘s editors do their own independent vetting and verification, by consulting industry sources, annual reports, and financial documents. The world’s largest brand remains The Walt Disney Company at $61.7 billion in retail sales, with the third-largest brand, Warner Bros. Discovery, at $15.8 billion, and Mattel, the eighth-largest brand at $8 billion. 

    About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL) 

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through over 1,100 U.S. Polo Assn. retail stores and thousands of department stores, sporting goods channels, independent retailers, and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top global sports licensors in 2023, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.  

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides sport and lifestyle content. A historic, multi-year, global arrangement between USPAGL and ESPN, now showcases many of the top championship polo games in the U.S., enabling millions of sports fans and consumers to enjoy the sport across ESPN’s broadcast and streaming platforms. For more sport content, visit globalpolo.com

    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Outfits USA Team in Prestigious Westchester Cup, Airing on ESPN Platforms

    U.S. Polo Assn. Outfits USA Team in Prestigious Westchester Cup, Airing on ESPN Platforms

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    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is the Official Apparel Sponsor for the USA Team in the biggest rivalry in the sport of polo, the Westchester Cup. Held at the USPA National Polo Center (NPC) – Wellington, Florida, on Friday, March 31, 2023, the United States will host England in this prestigious international competition. 

    The illustrious Westchester Cup has a 137-year-old history where the United States and England have challenged each other a total of 19 times, with the last match played in 2019. Luxury designer Tiffany & Co. created the coveted, sterling silver Westchester Cup trophy for the first game dating back to 1886, and the trophy is currently held by the USA Team. 

    U.S. Polo Assn. is proudly outfitting the USA Team in the Westchester Cup with custom-designed performance jerseys and USPA Pro apparel. Official event merchandise will be available at the Retail Shop at NPC, open Friday, March 31 from 2 p.m.-7 p.m. ET next to the 7th Chukker, as well as online at USPAPro.com. Official Westchester Cup merchandise includes event-branded tee shirts, hoodies, and caps.

    “Bringing the Westchester Cup rivalry, with its great athleticism and sportsmanship, back to United States soil for the first time since 2019 is going to be a memorable experience for players and sports fans alike,” said Stewart Armstrong, Chairman of the USPA. “We’ve seen so much growth across the sport of polo in recent years so it’s thrilling to have this highly competitive and exciting event at the new NPC, plus airing on ESPN’s platforms for the first time in polo’s history.” 

    Played on the U.S. Polo Assn. Stadium Field 1, fans can watch the competition up close from either the stadium, private boxes, field side tailgates or reservable hospitality tents. For those unable to attend, ESPN allows sports fans to tune into the action of the 2023 Westchester Cup for the first time ever on ESPN platforms. Check your local listings or click HERE for air times and channels.

    A victory in 2019 marked the first win for the United States after four consecutive losses to England. The USA Team has emerged victorious on 12 occasions in the competition’s history and is currently defending the winning title in the upcoming 2023 Westchester Cup. 

    “Hosting the Westchester Cup, one of the biggest rivalries in polo, on American soil and connecting with sports fans around the globe through our relationship with ESPN is a major highlight of the 2023 Polo Season here in the United States,” said J. Michael Prince, President and CEO of USPA Global Licensing, the company that oversees the U.S. Polo Assn. brand. “We are proud to support the USA Team as the Official Team Sponsor and root them on for yet another victory in 2023.”

    The USA Team boasts accomplished players, each with a decorated career in the sport of polo. Team Captain and newly inducted Polo Hall of Famer Jeff Hall (7), returns to compete in the Westchester Cup, alongside Jared Zenni (7), who is the only U.S. player returning from the victorious 2019 USA Team. The two remaining players, Nico Escobar (6), who just last year helped USA Team win Silver in the XII FIP World Polo Championship, and Matt Coppola (5), are both making their Westchester Cup debut. The England Team consists of Team Captain Tomas Beresford (7), James Beim (6), Max Charlton (6), and Mark Tomlinson (6).

    “It’s an honor to be competing for the third time in the Westchester Cup alongside other high-goal polo players and teammates,” said Jeff Hall. “Together with my team, we are honored to represent the United States in such a historic and patriotic game and hope to again bring home a USA victory.”

    About U.S. Polo Assn. 

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the non-profit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named one of the top five sports licensors in 2022, according to License Global. Visit uspoloassnglobal.com and follow @uspoloassn.

    About the United States Polo Association® (USPA) 

    The United States Polo Association was organized and exists for the purposes of promoting the game of polo, coordinating the activities of its Member Clubs and Registered Players, arranging and supervising polo tournaments, competitions and games, and providing rules, handicaps, and conditions for those tournaments, competitions, and games including the safety and welfare of participants and mounts. Founded in 1890, the USPA is the national governing body for the sport of polo. The USPA is currently comprised of almost 200 member clubs with thousands of individual members and oversees 40 national tournaments. For more information, please visit uspolo.org.

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    Source: USPA Global Licensing Inc.

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  • U.S. Polo Assn. Mourns the Loss of Her Majesty Queen Elizabeth II and Extends Its Sincere Condolences to the Royal Family

    U.S. Polo Assn. Mourns the Loss of Her Majesty Queen Elizabeth II and Extends Its Sincere Condolences to the Royal Family

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    Press Release


    Sep 9, 2022

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in conjunction with the USPA and its licensing partner in the United Kingdom, Brand Machine Group (BMG), offer our deepest condolences to the entire Royal Family on the tremendous loss of Her Majesty Queen Elizabeth II.

    Her Majesty The Queen lived a life of extraordinary public service and has been an iconic and illuminating figure not just in the United Kingdom but around the world. She will be remembered globally with great affection and respect for her sense of duty and commitment to her role for more than 70 years.

    “U.S. Polo Assn. has been extremely fortunate to have worked with The Palace in supporting the Royal Family with their philanthropic efforts over the years,” said J. Michael Prince, President and CEO of USPA Global Licensing. “Partnering with both The Duke of Cambridge, HRH Prince William and The Duke of Sussex, Prince Harry to carry on the Queen’s philanthropic legacy through the spirit of polo has been, and will continue to be an honor and a privilege.”

    The sport of polo has been part of the Royal Family’s history dating back many generations.

    “The USPA is saddened to learn of the passing of Her Majesty Queen Elizabeth II and we extend our most sincere condolences to The Royal Family,” notes Stewart Armstrong, Chairman of the United States Polo Association (USPA). “Her Majesty’s impact is both far reaching and immense. It has always been an honor to partner with The Palace on its philanthropic mission, through polo tournaments in the U.K. and the U.S., which benefit so many deserving charities.”

    Her Majesty Queen Elizabeth II was just 25 years old when she inherited the throne. She was 27 when she had her coronation ceremony, with 27 million people tuning in to the momentous occasion just in the U.K.

    “Alongside the people of the U.K. and the Commonwealth, Brand Machine Group mourns the death of Her Majesty The Queen,” added Boo Jalil, CEO of U.K.-based Brand Machine Group (BMG). “Her leadership and sacrifice to duty has been unprecedented, and we thank her for her more than 70 years of service to our country.”

    ### 

    For Further Information, Contact: 

    Stacey Kovalsky – Senior Director, Global Communications, USPA Global Licensing
    Phone +001.561.790.8036 – Email: skovalsky@uspagl.com

    Gina DiGregorio | Head of Marketing, Brand Machine Group
    Phone: +44 (0) 1992 538 003| Email: gina.digregorio@brandmachinegroup.com

    Source: USPA Global Licensing Inc.

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  • USPA GLOBAL LICENSING ANNOUNCES EXPANSION OF U.S. POLO ASSN. IN PARTNERSHIP WITH ALPAR DO BRASIL

    USPA GLOBAL LICENSING ANNOUNCES EXPANSION OF U.S. POLO ASSN. IN PARTNERSHIP WITH ALPAR DO BRASIL

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    Press Release



    updated: May 12, 2021

    U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has partnered with Alpar do Brasil, a Brazil-based leader in apparel, footwear, and sporting goods for nearly 25 years. The two entities have signed an exclusive license agreement for U.S. Polo Assn. apparel and footwear collections that will launch in Brazil for Fall/Winter ’22. 

    Alpar do Brasil, founded in 1997, develops and distributes multinational fashion and sport products for small to major retailers and is the largest distributor of leading brands like Nike, Adidas, Champion, Havaianas and Lacoste in Brazil. U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, sporting goods, travel and home goods in 180 countries worldwide through 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce. The multi-billion-dollar brand was ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors.”

    “We welcome Alpar do Brasil, an industry leader who shares our commitment for bringing the U.S. Polo Assn. brand to millions of Brazilian consumers in one of the most important markets in the world,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar, global U.S. Polo Assn. brand. “We continue to seek the best and brightest industry leaders around the world to partner with as we look to diversify our product offerings, increase innovation, expand sustainability and reach more global consumers with our sport-inspired, lifestyle products.”

    Alpar do Brasil has sales, marketing and distribution offices in Rio Grande do Sul and Sao Paulo. They have a dynamic 250-person sales team that has access to every major segment of Brazil and sell products through both wholesale partners and direct-to-consumer. The company also uses its own proprietary virtual reality (VR) app for footwear.

    “As Alpar do Brasil looks to expand our distribution channels across Brazil and increase consumer access to brands, we sought a global, sport-inspired partner that was of the same mindset,” said Luis Fernando Petry, President, Alpar do Brasil. “We are confident that the U.S. Polo Assn. brand proposition, its continued growth and strong performance across its segments and global channels, will work well within our portfolio of world class brands.”

    About U.S. Polo Assn. and USPA Global Licensing

    U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States, and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the 5th largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

    USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts and live streaming that bring greater awareness to the sport of polo. Visit globalpolo.com.

    About Alpar do Brasil

    Alpar do Brasil has been operating in the field of footwear, clothing and sporting goods since 1997, serving retailers of all sizes. Over the years, several brands have been incorporated into our portfolio, due to the many recognitions we have received. Today we are the largest operator of leading brands in Brasil, with oversight of brand positioning and meeting the criteria of our partners. Alpar do Brasil staff is fully dedicated to achieving goals, strong relations and complete client satisfaction. Visit alpardobrasil.com.br.

    For further information contact:
    Stacey Kovalsky – Senior Director, Global Communications
    Phone +001.561.790.8036 – E-mail: skovalsky@uspagl.com

    For further information on Alpar do Brasil contact: 
    Simone Oliveira, Alpar do Brasil
    Phone +55 51 3441 1000 – E-mail: simone.oliveira@alpardobrasil.com.br

    Additional Photos Available Upon Request

    Source: USPA Global Licensing Inc.

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