Avoid the After-Click Abyss
Marketers obsess over clicks. We A/B test headlines, refine creative, and squeeze every cent of ROI from media budgets. Yet, most performance collapses right after the click. That…
Read more Avoid the After-Click AbyssTag: analytics
Grading The Week: Broncos’ passing woes wouldn’t be saved by Jaylen Waddle at NFL trade deadline
Jaylen Waddle can’t throw the ball to himself. It’s kind of been the worst “best” week for the Broncos that anybody on the Grading The Week (GTW) crew…
Read more Grading The Week: Broncos’ passing woes wouldn’t be saved by Jaylen Waddle at NFL trade deadline
ConnectOne Bank builds data lake in-house | Bank Automation News
ConnectOne Bank built its own data lake and data warehouse in-house to allow for access to insights for all departments. One of the first assignments for the $9.8…
Read more ConnectOne Bank builds data lake in-house | Bank Automation News
AI helps JPM analysts | Bank Automation News
NEW YORK — JPMorgan Chase is deploying AI to help investors research the likeability and growth trajectory of companies. The $3.5 trillion bank created its AI-driven “social calculator”…
Read more AI helps JPM analysts | Bank Automation News
Why JPMorgan’s chief data and analytics officer sits on operating committee | Bank Automation News
JPMorgan Chase’s chief data and analytics officer sits within its operating committee to keep up with ongoing AI investment and implementation bankwide. Appointed in June 2023, Chief…
Read more Why JPMorgan’s chief data and analytics officer sits on operating committee | Bank Automation News
Dan Campbell and the Detroit Lions Were Right to Trust Math
Photo: Ezra Shaw/Getty Images As I’ve gotten older, I’ve realized that, in almost any field, from sports to politics to economics to media to parenthood, there are essentially…
Read more Dan Campbell and the Detroit Lions Were Right to Trust Math
This Is the Top Budget Priority for Marketers Today | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside…
Read more This Is the Top Budget Priority for Marketers Today | Entrepreneur
How to Harness Data for the Underserved Market | Entrepreneur
Opinions expressed by Entrepreneur contributors are their own. Simply knowing who’s included in our most underserved populations can be a challenge that makes public sector outreach nearly impossible.…
Read more How to Harness Data for the Underserved Market | EntrepreneurIdeal Credit Union launches analytics solution through Alkami | Bank Automation News
Ideal Credit Union launched data analytics solution Segmint on its Alkami digital banking platform in December to offer a customizable experience for its members. Segmint, which was acquired…
Read more Ideal Credit Union launches analytics solution through Alkami | Bank Automation News
Macy’s CFO says his finance team will help ‘shape outcomes’ in 2023, not just report results
“The finance team will not report the news,” says Macy’s Inc. CFO Adrian V. Mitchell. “The finance team is going to help shape outcomes with our partners across…
Read more Macy’s CFO says his finance team will help ‘shape outcomes’ in 2023, not just report results
Webgility Named FrontRunner for Shipping Software by Software Advice
The ecommerce automation SaaS company thanks its customers for the recognition and promises to continue prioritizing their needs. Press Release – May 26, 2022 SCOTTSDALE, Ariz., May 26,…
Read more Webgility Named FrontRunner for Shipping Software by Software Advice
Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance
Together, they offer clients the best of both worlds; the industry-recognized technology behind Launchmetrics’ solutions along with DMR’s 20 years of historical data and reputable white-glove expertise. Press…
Read more Launchmetrics Acquires Its Main Competitor, DMR, Strengthening Its Data and Analytic Capabilities — Becoming the Undisputed Category Leader in Brand Performance
emnos Rolls Out Its Retail Analytics Strategy for Non-Grocery Segments
Extends its solution offering for retailing segments of Pet, Auto Parts, Sporting Goods, Office Supplies, and more Press Release – updated: Jan 23, 2018 MUNICH, January 23, 2018…
Read more emnos Rolls Out Its Retail Analytics Strategy for Non-Grocery Segments
Control Releases Square Integration
Press Release – updated: May 25, 2017 Vancouver, BC, May 25, 2017 (Newswire.com) – Control, a leading transaction analytics and alerts platform for SaaS, subscription and eCommerce businesses,…
Read more Control Releases Square Integration
Blyncsy Partners With Former CDOT Executive Director Don Hunt
Don Hunt, of The Antero Company and former Executive Director of CDOT, is partnering with Blyncsy to improve movement data solutions Press Release – updated: May 16, 2017…
Read more Blyncsy Partners With Former CDOT Executive Director Don Hunt
Data Base Products Inc. Announces Strategic Leadership Changes for 2017
The industry “Gold Standard” in aviation data announces strategic leadership roles to support company growth and development Press Release – updated: Jan 4, 2017 Dallas, TX, January 4,…
Read more Data Base Products Inc. Announces Strategic Leadership Changes for 2017