Hailey Bieber just revealed ‘sugar plum fairy makeup’ as the biggest beauty trend for Christmas

It seems Hailey Bieber has an uncanny knack of revealing a viral beauty trend just in time for the festive season. Last year, it was candy cane glazed nails, a look that leant on the sheer ‘glazed donut’ nail for the base – with a stripe of candy red for the French tip. But for 2023, the model and entrepreneur has delivered a new wintery riff on her strawberry girl aesthetic – and it’s already tipped to be every cool girl’s go-to look for winter.

Hailey’s “Sugar Plum Fairy” makeup trend is exactly how it sounds: swathes of light-reflecting shimmer take centre stage on the eyes, lips and high points of the face, alongside pretty pink cheeks. It’s like the après ski version of strawberry girl that combines an icicle-like sheen with the type of flush you only get when you sit by the fire after a day on the slopes.

When GLAMOUR interviewed Hailey Bieber a few months ago about her first foray into makeup with Rhode, she reminisced about being a ballet dancer when she was younger. “I remember when I was a little kid at my first ballet recital, my mom gave me rosy cheeks and a little lip gloss so I think a lot about performance makeup when I think about makeup,” she told us.

Now in a TikTok video, Hailey has disclosed that “when I was 16 I was the Sugar Plum Fairy in the Nutcracker…this is my 2023 version of that makeup. My go to vibe for the holiday season!”.

Against a musical backdrop of Dance of the Sugar Plum Fairy, Hailey can be seen schooling her 11.4 million followers on how to get the look (although she doesn’t name specific products).