Christian Cowan on Sending Disco Balls and Plastic Bottles Down the Runway

Ahead of his buzzy Paris Fashion Week debut, Cowan hosted an exclusive preview of look 50 from his spring 2024 show, a two-piece set made in part using upcycled plastic from empty Core Hydration bottles. The ensemble includes an off-the-shoulder crop top and a hip-baring, low-rise skirt.

“Paillettes and sequins have always been a big part of my brand’s history, and we’ve always really tried our best to find suppliers who do recycled plastic sequins,” he says. “But then I saw this article saying apparently, a bunch of those suppliers lie and they say it’s recycled, but it’s not.” And so, Cowan set out to find an alternative.

“I was like, we should make paillettes out of these bottles,” he recalls. “Because I cut one off and I love that if you cut the circle, it’s got a natural curve to it that gives just more of a feathery feel to the embellishment.”

Reusing materials is important to Cowan, whose father regularly brought environmental issues to their everyday conversations. “My father was a glaciologist, someone who studies glaciers,” he shares. “Environmental impact was a huge, huge topic of my entire upbringing all the time. I always want to be as sustainable as possible.”

In addition to minimizing his brand’s environmental impact, Cowan is focused on evolving as a designer without losing the essence of his eponymous label. “What I love is our customers, when I see them wearing our clothes, they’re always laughing and smiling and just doing poses,” he says. “And I love that it gives that kind of power to whoever’s wearing it. I would never want to leave that energy no matter what heights the brand grows to — I always want to be a joyful brand.”