The Shapeless Shape inspires individuality, creativity, and diversity – created by Victor Saad, David Kelley, Edu Vea, and Matthew Hoffman

Press Release



updated: Oct 11, 2017

A team of educators and innovators, including Experience Institute founder, Victor Saad, and the founder of IDEO & the Stanford d.school, David Kelley, have collaborated on a new children’s book. The Shapeless Shape tackles the challenge of finding a place where creativity, unique talents, and individuality can shine.

Set in a world where circles, squares, and triangles go to school to learn what they can become, the book tells the story of one shape — a shapeless shape — that just doesn’t fit. Spanish designer Edu Vea and world-renowned artist Matthew Hoffman bring the text to life with illustrations composed of hand-crafted wooden shapes.

As a parent, you are always looking for unique ways to encourage your kids and spark their curiosity and dreams. These are the kinds of stories I want my daughter to read.

Mike Worley, Father

The book is playfully designed for all ages and genders. Young audiences will have fun hunting for familiar shapes, and watching basic elements combine to create buildings and landscapes, characters and obstacles. The struggle of fitting in is also a recognizable lesson for older children and adults.

The Shapeless Shape celebrates uniqueness, and the use of challenges as opportunities for discovery and innovation. The authors, Victor Saad & David Kelley, are champions of these positive messages, promoting the ideas throughout their professional work in education and innovation.

The Shapeless Shape is being crowd-funded through a Kickstarter campaign that reached its goal in less than 48 hours. The campaign runs until Oct. 19, and the book will ship to backers in December. Learn more at: bit.ly/tsskickstart or theshapelessshape.com.

Experience Institute is a Chicago-based learning center company that helps college and grad students learn through real-world experiences.

IDEO is a global design company working in more than 23 countries around the world.

Stanford d. School is a place for explorers and experimenters at Stanford University.

Reader Reviews:

“I certainly identify with the shapeless shape that didn’t fit in with the other shapes growing up…”

Jason Zook, Entrepreneur, San Diego, California

“[This book] captures the feeling many of us feel at one time or another in the search to find a place we belong.”

Betsy Ramaccia, Educator, Chicago, Illinois

Source: Experience Institute

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