These Are the Only Summer Makeup Trends That Matter, According to Gen Z

There’s no denying that Gen Z has a unique influence on the beauty industry, thanks to their unique position as the only generation raised alongside mainstream social media platforms. For Gen Z, this experience comes with the ability to detect and drive trends before the rest of the world catches even the slightest whiff. It also gives them the power to challenge the validity of standards previous generations claimed were timeless.

Before you head to your nearest beauty retailer to stock up for the season, we recommend looking to the so-called ‘internet generation’ for guidance on this summer’s hottest makeup trends. As always, we’ve made it easy for you by combing through countless youth-driven trends to identify the seven trends you’ll see everywhere over the next few months.

Keep scrolling to discover some of our favorite makeup artist-approved trends and the hero products that will dominate the digital space this summer. Spoiler alert: the more blushed and bronzed you are this season, the better.