When Jason Chen coined the term gorpcore in The Cut back in 2017, he wasn’t discovering a new trend — he simply put a label on an aesthetic we were already familiar with: fashion that leans towards the outdoorsy, informed by what you might see on a hiker or a camper, with an emphasis on the utilitarian. But it occupies a gray area between technical apparel and something a little bit more zeitgeist-y, like normcore.
Gorpcore went mainstream in the mid-2010s when celebrities like A$AP Rocky and Frank Ocean started wearing Adidas Terrex AX3 GTX Men’s Trekking sneakers and Arc’teryx jackets. Demand for these brands skyrocketed, both from consumers and other players in the market: This ushered in a series of collaborations — North Face and Supreme, Columbia and Opening Ceremony, Fjallraven and Acne Studios — that continue to this day. (Just last week, Reformation announced a capsule with Canada Goose.)
