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Say what you will about Crumbl Cookies. It’s always sure to get a reaction.
Earlier this month, when a sudden swirl of social media rumors began to suggest that the polarizing bakery chain was closing down, some of the online reactions were downright gleeful. “Too sweet and too expensive!” went one typical comment.
The chatter was so loud that Crumbl cofounder Sawyer Hemsley took to TikTok to dispel the rumor, explaining that the fast-growing chain is just moving offices as it prepares for its next wave of expansion.
But while reports of Crumbl’s demise may be premature, the chain has in fact closed a number of locations over the last few years following a period of accelerated growth. Here’s what to know:
Is Crumbl Cookies still growing?
According to Rhonda Bromley, Crumbl’s VP of public relations, Crumbl now has 1,103 locations in the United States and 25 in Canada, up from just 326 at the end of 2021. And the Utah-based chain will indeed continue to expand its footprint next year.
“We have no plans for growth to stop and will be opening many more stores in both the United States and Canada in 2026,” Bromley tells Fast Company.
Which Crumbl Cookies locations have closed?
At the end of 2021, Crumbl hadn’t closed any of its locations, which speaks to the rapid, social media-fueled growth that it had famously experienced in its early years.
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Fast Company
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