’70s Makeup Is Dominating My Pinterest Boards—I Asked Makeup Artists for Tips

I reached out to celebrity makeup artist and creative Misha Shahzada for the scoop on how to pull of the perfect, modernized 70s-inspired look. “1970’s makeup offered a range of versatility–from bronzed skin and glossy lips to bold statement eyes and lower lashes,” she explains. “Now being 50 years later this the current products we have on the market, it’s easier to take bits and pieces of the 70s inspired looks with a simplified twist.” The ‘clean girl,’ dewy makeup look that we’ve all fallen in love with can be given a throwback treatment with the addition of a bold eye or a full beat finished with a glossy lip. When creating a retro makeup look for her clientele, Shahzada also takes hints from the era’s pop culture icons featured in film like Priscilla Presley (portrayed by Olivia DeJonge) in Baz Luhrmann’s 2022 biographical drama Elvis.

For Shahzada, focusing on one element of the face at a time is the key to keeping the look modern. Skin care takes precedent over all else to create a glowy (almost glossy) base with the help of Bubble Skincare’s Deep Dive Exfoliating Mask followed by a pump of their Slam Dunk Hydrating Moisturizer and a few drops of their bestselling Float On Soothing Facial Oil. With the skin left hydrated and dewy, additional coverage is only required where needed. “When it comes to skincare, the more consistent you are, the better,” she says. “Avoid over prepping your skin all at once, find out what your skin can tolerate and build from there.”

Creating the rest of a modernized 70s look is simple. For the eyes, Shazada opts for a vibrant blue shade (her favorite is from Victoria Beckham Beauty’s Smoky Eye Brick in Royal) all over the lid; focusing especially on the inner corners. Next, she applies a black kajal eyeliner to the top and bottom lash line to create an elongated wing that she buffs out as the works. To finish, she recommends opting for some strip lashes or adding a few coats of mascara to the top and bottom lashes for a bold, doe-eyed look.

Whether you’re drawing inspiration from Cher, Farrah Fawcett, or Donna Summer, keep scrolling to discover more beauty editor and makeup artist approved products that will bring your disco darling look to life. You’ll definitely want to screenshot these!