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On the East End people can get a touch of Paris right on the South Fork this holiday weekend. That’s when Printemps, the Parisian department store that opened a location in lower Manhattan earlier this year, is partnering with The HUB (Health, Unity and Beauty) in Bridgehampton.
From Aug. 29-31, visitors can take part in an “integrative experiential moment for fashion,” organizers say. For this three-day event, Printemps and CocoRedoux, which revitalizes vintage goods (or “artcycling”), are bringing the Printemps × CocoRedoux Atelier, merging high fashion, live art and social culture.
The event came together when Cristina Enriquez-Bocobo, the founder of New York-based CocoRedoux, visited the Printemps New York City store, with her dog Rex. She struck a conversation about the dog with Lucia Pricoco, the store manager.
They chatted about what CocoRedoux is, how they customize high-end garments, bags and luggage into one-of-a-kind pieces, painted by artists. The conversation led to thoughts about a future collaboration. Enriquez-Bocobo mentioned spending part of the summer in Montauk and creating an event on the East End as she has in the past for other events. And voila, the collaboration is coming to fruition this weekend.
The HUB was designed to bring luxury, fitness and events in one space. This weekend, it will offer an array of refreshments where visitors might find charcuterie, fruit displays, caviar bites, sushi and more, and its bar will be offering local roses and European cocktails.
There will be a DJ, models “in premier looks,” and artists working on artcycling projects. And 10 percent of all proceeds will go to City Harvest, to help those facing food insecurity.
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Adina Genn
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