Analysts coin the ‘TSwift Lift’ for the revenue bump businesses get when Taylor Swift’s Eras Tour comes to town
When Taylor Swift puts on a show, not only Swifties are cheering. Hotel revenues per available room can more than quadruple when the blockbuster Eras Tour stops in…
Read more Analysts coin the ‘TSwift Lift’ for the revenue bump businesses get when Taylor Swift’s Eras Tour comes to town