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Tag: Tarte

  • Tarte’s First Tubing Mascara Made My Lashes Literally Double in Length—Grab It on Sale Now

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    2 Editors’ Honest Tarte Tartelette Tubing Mascara Review




























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    Elizabeth Denton

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  • Tarte’s Viral Glowy Blush Wand Is Cheaper Than Ever RN

    Tarte’s Viral Glowy Blush Wand Is Cheaper Than Ever RN

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    Tarte Blush Tape Liquid Blush Review: Familiar Packing But a New Formula – StyleCaster


























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    Elizabeth Denton

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  • Um, You Can Buy Tarte Shape Tape (Plus Other Cult Favorites) for Under $20 RN

    Um, You Can Buy Tarte Shape Tape (Plus Other Cult Favorites) for Under $20 RN

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    It’s almost that time of year again: holiday sale shopping. For those of us who love a good deal, Black Friday and Cyber Monday sales are two things we look forward to and save up for every year. This year, Tarte is giving us an early preview of its incredible Cyber Monday sale.

    From 12 a.m. on October 15 until 3 a.m. on October 18, nearly everything on Tarte’s website is 40% off using the code CYBER at checkout. Before you have time to wonder, yes, that includes the brand’s iconic Shape Tape Concealer, Maracuja Juicy Lip Plump, Sculpt Tape Contour, and more. Most of these products now clock in at under $20 each, which is a major steal that won’t happen often. 

    After scrolling through the entire site, I’ve figured out exactly what’s worth buying during this flash sale. Keep reading for a beauty editor’s Tarte-centric shopping list—I promise you won’t be disappointed. 

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    Katie Berohn

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  • I’m Ditching My Old Concealer for One of These Next-Gen Formulas—Here’s Why

    I’m Ditching My Old Concealer for One of These Next-Gen Formulas—Here’s Why

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    I’ve always had a love-hate relationship with concealer. It’s necessary when I want to disguise my dark circles or cover redness, but it can smudge, settle into fine lines, and highlight my skin texture. Worst of all, it can dry down to look powdery and sit atop my skin like some sort of mask. When that happens, I feel an instant and visceral frustration that makes me reach for the nearest makeup remover. 

    As you can imagine, I have a pretty strict set of standards for my concealer. I’ve tested countless formulas, but I only keep a few close at hand. They’re the ones that pass the test. They’re lightweight, they’re easy to blend, they provide ample yet natural-looking coverage, and they never (I repeat: never) do any of the aforementioned things I hate. They also contain active ingredients to benefit the skin and not just cover it. In other words, they’re modern formulas that deserve the title “next-gen.” Ahead, see all eight concealers I—a self-confessed picky beauty editor—love. 

    Let’s start with the latest launch from Makeup by Mario. This concealer is self-setting, meaning you don’t have to use a setting powder or spray to keep it from creasing or smudging; it does itself. The formula contains caffeine to minimize the appearance of dark circles and puffiness. It also contains fermented marine microorganisms to smooth skin and give it a tightening effect. 

    When I used this one for the first time, I didn’t notice anything in the way of de-puffing or tightening my skin, but I did notice that it had a dreamy texture that’s creamy but still budge-proof. It easily covered my dark circles and even did a number on the redness that hung out around my nose and cheeks. I didn’t set it with anything, and after a few hours, I was surprised to see that it wasn’t creasing or smudging at all. The medium-coverage formula stayed right where I put it that morning. 

    My only warning is that it sets fast, so I recommend working in sections. For example, apply it under the eyes, blend it out, then apply it elsewhere. Once you get the hang of it, it provides next-level, natural-looking coverage. 

    Next up is this concealer, which I’ve been wearing almost every single day since it came across my desk over a month ago. It reminds me a lot of the aforementioned Makeup by Mario product because it’s a long-wearing formula that promises to de-puff the skin. Again, I haven’t noticed anything in regard to that. However, the formula is incredible. It offers natural-looking, medium coverage (although I would argue it’s more on the full-coverage side) and includes niacinamide, fermented arnica, and hyaluronic acid to brighten, hydrate, and reduce redness. 

    Since so many fuller-coverage concealers are thick, powdery, or unnatural-looking, I’m constantly impressed by how stretchy and flexible this formula is. It’s so good that I trusted it to be my only complexion product while on a weeklong trip to Scotland.

    Here, I’m wearing the Haus Labs Triclone Skin Tech Concealer on the train to Edinburgh.

    Tower 28 is known for effortless makeup essentials, and this concealer is no different. First and foremost, it’s meant to be hydrating, so it includes hyaluronic acid, Centella asiatica leaf, and lysine. It’s meant to glide on like a serum and sink into the skin, disguising any imperfections with medium coverage. 

    Let me just say that it delivers on every single one of these goals. It’s lightweight and hydrating, and it looks incredibly natural on the skin. I don’t know if it’s because the shade matches my skin tone so well or if it’s because the texture is so dreamy, but it basically melts into my skin. It’s the easiest concealer to blend, by far, and it’s a no-makeup-makeup must-have. 

    Another self-setting concealer, this one is from Kulfi, the South Asian beauty brand that creates fun, user-friendly makeup products. (Check out the brand’s Zari Eyes Cream Eyeshadow ($30). The shades are right out of my personal makeup dreams.) This formula contains amla fruit extract for antioxidants and saffron flower and rose-hip extract for hydration. So, skin benefits? Check. 

    This brand is fairly new to me, but thus far, I’m impressed, and this concealer has a lot to do with it. It’s sat squarely in my makeup bag since it first touched my skin for three reasons. First, the cool undertone suits my skin perfectly. Second, the flexible formula never cracks or creases. Third, it stays put with zero touch-ups (even when I do a HIIT workout—true story). 

    To me, this concealer was one of the first “next-gen” concealer formulas ever launched. In fact, to me, it kind of created the category altogether. It’s the first I can think of that combined good-for-skin ingredients with a flexible, medium-coverage formula. The sweet spot. 

    That’s why, if any of these natural-looking, next-gen concealers deserve the title of being my first love, it’s this one. I’ve been using it for years—certainly longer than any other concealer on this list. It’s lightweight and breathable, and it never settles, smudges, or slips into pores and fine lines. I always have a tube in my makeup bag. Always. 

    The brand says this is full coverage, and because I’ve been spurned by full-coverage concealers before (they tend to sit atop my skin and look unnatural), I was a bit hesitant to use it. However, when I did tentatively swipe it across my under-eye area and gently pat it in with a concealer brush, I was shocked. The formula is light, flexible, and blendable. The coverage is ample but radiant—if anything, I think it’s more medium coverage, but I like that. It disguised my dark circles, covered an unwelcome zit, and toned down the redness on my cheeks. My skin was so natural-looking and radiant that this instantly became one of my all-time favorite concealers. 

    I had seen a lot of talk about this concealer on TikTok, and all of the buzzwords I heard hinted that I’d like it—I heard it was hydrating, flexible, medium coverage, and crease-proof and had a natural finish (the concealer sweet spot). I was right. This concealer is all of those things, and I appreciate that the applicator is pointed rather than rounded for more precise application. Just like the Tower 28 concealer, I’m calling this one a no-makeup-makeup must-have. 

    This isn’t the original Shape Tape Full Coverage Concealer ($31) you once knew. It’s a newer, more radiant version. Formulated with a whole troupe of active ingredients, including licorice root, prickly pear, ginseng, niacinamide, and green tea, this concealer promises to treat the skin at the same time it perfects it with medium coverage. 

    To be honest, I’ve completely abandoned my old Shape Tape for this one. I love that it benefits my skin; I love that it offers natural-looking medium coverage that doesn’t cover my freckles; I love that adds a luminosity to my complexion. While it does tend to fall into my fine lines every now and then, it’s nothing a quick tap with a beauty sponge can’t fix. 

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    Kaitlyn McLintock

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  • This TikTok-Viral Product Promises a Personalized Tint—I Can’t Stop Using It

    This TikTok-Viral Product Promises a Personalized Tint—I Can’t Stop Using It

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    I’m definitely a fan of the product after having tested a number of its newest trending shades (I tried Sherbet, Sour Candy, Ice Pop, Rock Candy, and Jelly Bean, which have all since sold out), and it turns out professional makeup artists are just as obsessed. “I love that it can be used on lips and cheeks for the perfect juicy, monochromatic look, which is so trendy right now,” Lamback says. “You can wear it alone on bare skin/lips thanks to its moisturizing properties, or you can level up your look by layering it over your fave lipstick or blush for a gorgeous, enhanced pop of color! Sit back and watch your confidence soar—you’ve been shifted!”

    With so many gorgeous shades to choose from, which all offer unique shades of pink according to your pH level, it can be hard to pick just one. “My absolute faves are Jelly Bean, which starts as a pastel blue, and Rock Candy, which starts as a pastel purple,” she continues. “They make my lips feel soft and hydrated, and the color payoff is amazing.” She’s not wrong. The color payoff was the first thing I noticed about it due to my unfortunate habit of swiping more product than needed onto the cheeks. All I needed to do to save it was blend, blend, blend for a gorgeous, natural-looking finish that lasted all day. With this Tarte tint, a little goes a long way.

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    Maya Thomas

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  • Things My Friends Keep Stealing From Me

    Things My Friends Keep Stealing From Me

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    Since I write about products for a living, it’s safe to assume I own a lot of them. After all, I’m a consumer first and a writer second.

    I like to find products that make me feel my best, so if enough people are claiming that a certain makeup brush changed their life, I will be trying it. I try to stay ahead of trends and weed out the ones that’ll last. Finding the top influencer rated products that actually work is my hobby.

    I’ve been influenced by both brands that are actually worth it like Skims and Beis, and brands that actually aren’t worth it like Drunk Elephant and Tarte. It’s all a part of the process. Sometimes you win, sometimes you learn.

    And because I’m under the firm belief that if you love something, buy two of it, you can imagine my room is a shopper’s paradise for my friends. You need perfume, makeup, clothes, bags? Come to me.

    This is a long-winded way of saying my friends often steal my stuff. But that means these products are so worth it that they can’t help but take it from me. Here are my most “borrowed” items:


    Dior Forever Luminizer Highlighter

    Dior

    This product makes me want to be a better person. The icy white highlight is unmatched – it’s what my friends liken to “snow queen” vibes. It’s perfect for your eyelids or as a highlighter.

    The pan is huge, so it’ll last forever and the classic quilted Dior packaging makes it the perfect purse compact.


    Oribe SuperShine Cream

    This cream speeds up your blow drying process and even has a pearlescent hue. My hair never feels healthier than when I use it and the shine rivals the sun. If you want the perfect blow out, use the tiniest bit of this cream.

    Oribe sells salon-quality hair products, but they can be expensive. The SuperShine Cream is worth every penny and will last a lot longer than your usual leave-in since you need such a small amount.


    Beis Convertible Weekender Bag 

    I know TikTok has forced Beis down our throats, but it’s for a good reason. Shay Mitchell has single-handedly solved every traveler’s problem. The Convertible Weekender is perfect because the bottom fully unzips so you can keep shoes or dirty clothes in the bottom half.

    While you may be scared to get the full-size because of how large they seem in videos, I’ve found that both the larger Work Tote and Weekender bags fit everything I need without being unmanageable.


    Voluspa Tahitian Coconut Vanilla Candle

    Sephora

    I love a subtle island smell that isn’t overpowering or nauseating. The Voluspa Coconut Vanilla candle is exclusive to Sephora and smells almost identical to Brazilian Bum Bum Cream. All candles are actually made with coconut wax, so you’re getting a refreshing, non-artificial coconut scent.

    I’m addicted to this scent and the Voluspa jars are perfect to reuse and repurpose. I’d take this candle over Diptyque any day.


    Ray Ban 1969

    What my friends have dubbed the “Joe Burrows” are their favorite staple to steal. The rectangle frames are reminiscent of the famous Cartier shades, but hundreds of dollars cheaper. The brown frames are also refreshing compared to the classic black, so I was sold.

    These are my go-to sunnies for when I’m making a fashion statement. The brown lens doesn’t block the sun as much, so they’re perfect even indoors a la Anna Wintour.

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    Jai Phillips

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  • Bad Day To Be An Influencer: How Tarte And False Eyelashes Made Headlines

    Bad Day To Be An Influencer: How Tarte And False Eyelashes Made Headlines

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    We entered 2023 fully under the grip of influencers. Names like Alix Earle and Monet McMichael sit in front of their ring lights and we eat up every product they use in their makeup routine. In fact, not only are people in love with these influencers, but every product they mention typically leads to nationwide sellouts.

    The power of the influencer is not by accident. While social media apps like the ever-powerful titan TikTok are known for their algorithm that show you specific posts based on your interests, this also means a lot of advertising goes on behind the scenes. You may be watching a full minute long video that is essentially a paid-for ad by a brand.

    And brands will spare no expense to convince you their product does the impossible. Whether that be longer lashes (more on that later) or a golden bronze sunless tan, there’s a constant stream of videos with an overjoyed, overpaid influencer who “has stumbled across the product to change your life.” And we all believe it.

    But as time goes on and TikTok influences us to the extreme, people have begun to find flaws in influencer marketing.

    The glass has shattered on the influencer mirage. Consumers have seen them using hair extensions when promoting hairspray, false lashes to accompany a miracle mascara, or using a completely different product and acting like it was another.

    Let’s just say there’s been some drama within the beauty industry – so much so that Jeffree Star has risen from YouTube’s ashes and come back to honestly review makeup. Again, not on my 2023 bingo card.

    So, if you’ve missed the drama, or want to know who you can trust, trust me – a random girl on the internet who has too much time on her hands and no beauty endorsements to date!

    The Tarte Dubai Trip 

    In January,
    Tarte organized a trip for 29 influencers and their plus ones to travel to Dubai and use/post about their products. And I mean, who would say no to this? You and your favorite person get to go to DUBAI and mess around for free? Sign me up.

    @alixearle odds she lets me drive ..
    ♬ original sound – alix earle

    But the cracks eventually started to show which was all displayed in a TikTok by Barstool’s Jack McGuire. For one, Tarte sent every influencer to Dubai first class on Emirates Airline, where one ticket alone costs around $22,000 (multiply that by two for their plus ones). So $255,000 alone on plane tickets.

    @jackmacbarstool This is elite #journalisming♬ original sound – Jack Mac

    And then there’s the stay in villas at the Ritz Carlton Dubai. Which are so expensive you can’t even find pricing online. Not to mention the money they had to pay each influencer to
    post their products and show up – Alix Earle charges $70,000 per post alone.

    So how can a brand built “on credit cards and a dream” afford such a luxury marketing ploy? It’s suspicious and tone deaf in a world where people can barely afford the rising cost of $7 eggs. When the influencers were barely posting about Tarte products themselves, the jokes began to write themselves.

    The whole event showed how out of touch Tarte may be with their consumers. While the company refutes all allegations and “conspiracy theories,” I’m not sold. And besides the viral Juicy Lip Balm, I rarely see any of their products in anyone’s daily routine anymore.

    The Mikayla-L’Oréal Drama

    So things were touchy with the influencer world in the wake of the Tarte Dubai trip. But beauty guru Mikayla Nogueria, known for her bubbly makeup reviews and selling out products, reviewed L’Oreal’s new Telescopic mascara. She was seemingly baffled by the amazing results, and so were viewers…for different reasons.

    @destinywillard_ Who you tryna fool girl??? 😅🥴🥴 This is why I don’t trust influencers who get paid product 🤣 #greenscreen#greenscreenvideo @mikaylanogueira #mikaylanogueira#makeuptutorial#makeupreview#mikayladrama#fyp#foryou#viral#transition#fake♬ original sound – Destiny Willard

    Quicker than you can say “Dubai,” fans took notice of how it appears Mikayla put extensions on midway through the video to make her lashes look fuller.

    There have been witch hunts accusing brands like Makeup By Mario of using the beauty filter when debuting his foundation. No one knows who to trust anymore.

    As previously mentioned, Jeffree Star has come back out of beauty review retirement to restore the public’s faith in beauty guru humanity. Times have gotten so dark that we’re actually unaware of what works and what’s a paid advertisement.

    Which Brands Aren’t Scams? 

    While things may look bleak, luckily I’ve tried just about every brand of makeup under the influencer sun. Give these influencers their Oscar because I truly believe that they love these products every time. But things aren’t always as they seem.

    I’ve gotten patchy foundations, terrible formulas, and cute packaging over quality products. I know a thing or two about being scorned. However, there are a few brands that I will trust every single time, with or without the influencer stamp of approval.

    Right now, the trend is “de-influencing” products that garnered hype on TikTok for no reason. To save you the blood, sweat, and tears, here are some makeup brands that influencers actually got right:

    1. wet ‘n wild
    2. Makeup by Mario
    3. Dior
    4. Kosas
    5. e.l.f.

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    Jai Phillips

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  • 21 Tinted Lip Balms That Are As Pretty as They Are Protective

    21 Tinted Lip Balms That Are As Pretty as They Are Protective

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    Learn about licensing opportunities.

    Tinted lip balms are, in many ways, the unsung heroes of the makeup bag. Sure, they provide pretty, buildable sheer-to-intense washes of color without caking, creasing, settling into lines or leaving tumbleweed-level dryness in their wake. But the best ones do so much more than just look good.

    The cream of the crop are enhanced with protective sunscreen, antioxidants and hyaluronic acid to work overtime as lip-focused skin-care treatments while they deposit a slick of color. They’re spiked with a smattering of ultra-fine shimmer for a luminous — but still minimalist — finish. Or perhaps they upend old-school understandings of “lip balm” entirely, taking the form of non-sticky “oil” formulas that just might make you forget all about that lip gloss stashed at the bottom of your purse.

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    Stephanie Saltzman

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  • The 33 Best Beauty Launches of 2022, According to Experts

    The 33 Best Beauty Launches of 2022, According to Experts

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    The landscape of beauty is ever-changing, as new products launch and industry icons receive packaging touchups or formula tweaks. In 2022, we saw innovations in texture, formulation and ingredient blends — and experts seem to agree: It was a blockbuster year in beauty.

    Beauty editors spend their days testing all of the latest hair, makeup, skin-care and fragrance drops, usually before they even hit the market. And while they may try hundreds (if not thousands!) of new products each year, there are only a select few that make the cut as newfound favorites.

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    Andrea Bossi

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  • Why Charlotte Tilbury Minis Are A Scam…And Minis You’ll Love More

    Why Charlotte Tilbury Minis Are A Scam…And Minis You’ll Love More

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    Over the summer, I was traveling around from place to place, lugging around hoards of makeup products in a huge bag. It was disorganized. It was chaotic. And tragically, it ended with exploded products and, often, tears.

    Throughout my travels, I found it very difficult to fit my full-sized makeup, skincare, and brushes into a tiny travel bag. When I attended Coachella, TSA threw out half of my makeup and an expensive Olaplex set because they were too large. I’m still traumatized.

    @richladyproblems Replying to @shannongarlandd Y’all are wild with the prices 😂 #charlottetilbury #mini #tiny #minibrands #makeup #30000 ♬ Not me starting a TikTok trend purrrrr – Prestonisoverparty

    As a solution, I had the grand idea to curate a travel size makeup bag filled with all of the essentials that would pass through airport security with flying colors. Groundbreaking.

    @itsjennchiu You NEED this makeup bag, it’s my new favorite! Makeup and brushes all in one ✨ #packwithmeforvacation #packwithme #whatsinmymakeupbag #makeupbag #travelmakeup #asmrpacking #asmrpackwithme ♬ love nwantinti (ah ah ah) – CKay

    The skincare is even worse. The Magic Cream and Magic Serum minis retail for around $30 each, all for 0.5 ounces of product. You can get around five
    full-sized The Ordinary serums for the price of one mini Charlotte Tilbury. Make it make sense.

    While Charlotte’s full-sized products are well worth your dollar, their minis are an instant skip. An abomination to the mini makeup community. A laughable joke, if you will.

    I couldn’t believe my eyes when I opened my Sephora bag, so to save you this heartbreak, I compiled a list of the best minis for your travel bag. May your makeup bag be locked and loaded at all times.

    Mini Makeup Forever Foundation

    This classic foundation is full-coverage and gives your skin a flawless finish. It’s perfect for your travel bag to get you through your vacation without having to lug your full-size bottle with you.

    Milk The Starter Pack Set

    There’s no better way to build your makeup bag than with a set of minis. This set contains the mini Hydrogrip Primer and Setting Spray, RISE mascara, and full-sized Matte Bronzer. All for $28.

    Tarte SEA Power Flex Concealer

    This mini concealer is currently on sale at Sephora and is super hydrating. With a near five-star rating, it’s full coverage and glowy.

    Rare Beauty Mini Kind Words Matte Lip Duo

    You need a lip kit in your travel bag, and Rare Beauty is one of the best. This $20 lip kit is the perfect natural rose tone and is ready to go at all times. It contains both a mini lipstick and lip liner, all you need.

    NARS Mini Orgasm X Blush

    The NARS Orgasm blush shade is famous for a reason. This highly pigmented powder in the mini size will last you forever and give you a sun-kissed look year-round.

    The INKEY List Winter Skin 101

    INKEY List is similar to The Ordinary because they are both affordably priced, effective skincare brands. This set has everything you need while traveling to keep up with your skincare routine: Cleansing Balm, Hyaluronic Acid Serum, Retinol Serum, and Caffeine De-Puffing Eye Cream all for $25.

    Sephora Collection Essential Mini Brush Set

    This $20 set of mini brushes has only the essentials: a foundation brush, concealer brush, shadow brush, and crease brush. It’s only the basics, but you’ll thank yourself when your bag isn’t packed with all of your huge brushes.

    Don’t waste your money on Charlotte Tilbury minis when you can get 4x the products for the same price…and happy traveling!

    All products featured are independently selected by our editors. Things you buy through our links may earn us a commission.

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    Jai Phillips

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  • The 15 Best Cream Foundations of 2022, Hands Down

    The 15 Best Cream Foundations of 2022, Hands Down

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    “Cream foundations tend to be a little richer, more nourishing, with a little extra coverage,” says RMS Beauty founder and celebrity makeup artist Rose-Marie Swift. It’s this richness that makes cream formulas especially beneficial for dry skin types. The rich, buttery formulas are often packed with powerful hydrators like hyaluronic acid and glycerin. According to Ellis, they’re also great for problematic or redness-prone skin that requires coverage strong enough to cancel out redness. “Their moisturizing textures help to cushion and even out the complexion in a more natural way,” she adds. If your skin is more on the oily side, however, then cream foundations might not be the best option for you, since you probably don’t need the added moisture. Instead, look for powder or liquid formulas with a matte finish.

    Although you might think that due to their thicker textures, cream foundations would look and feel heavy on the skin, with the right tools and technique, you can achieve really natural-looking, weightless results. “The beauty of a cream foundation is you can either use your fingers and press into any areas where it needs coverage or you can use a brush,” says Ellis. “For a lightweight coverage, blend and circulate the foundation into the skin, and for a fuller coverage, press and stipple into the skin.” If you’re keen to try this technique, look specifically for a stippling brush. Designed with two layers of bristles—a shorter, more compact one to press the product in and a longer, looser layer to pick up and deposit the product—these brushes are perfect for achieving an airbrushed finish.

    Converted? To help you narrow down your options, we’ve tried and tested 2022’s best-selling, highly rated cream foundations, including drugstore and luxury options. There’s also a variety of finishes and coverages, from matte to dewy, sheer to full, and everything in between.

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    Grace Day

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