Without looking like you’re wearing a costume. It works for the same reason the best celebrity style usually works. It does not look styled. Or rather, it does,…
Read more Ryan Gosling’s Project Hail Mary Style: How It Works and How to Steal ItA trend status report. Its an outfit men have worn for decades: navy blazer, jeans, loafers. The format stays the same, but each decade has shaped it into…
Read more Fall Getup Week: Blazer with Jeans Now – How We Got Here from the 90s and 2010sA jacket has two functions: Keep you warm, of course, and define the rest of your outfit. When I was in college, I got a job working at…
Read more Types of Jackets: An Encyclopedic Guide to Finding Your Perfect Style + How to Wear Them [28 Styles]What every modern man needs to know about cologne, sillage, and the art of fragrance as the fifth sense of personal style. Most men know how to buy…
Read more The Real Reason You’ve Never Found a Cologne You LoveWhy It Feels So Wrong at First There’s baggage. Jewelry, for a lot of men, brings up a flood of doubts: Is this too much? Too feminine? Too…
Read more How I Finally Figured Out How to Wear JewelryFresh off the rack it looks like a hot weather upgrade, but a few spins through the washer and it hangs off your torso like wrinkly, wet cardboard.…
Read more Why Some Linen SucksThe Field Jacket US Military The field jacket’s journey into menswear began during World War II, the first version, the M-41, debuted in 1941 to replace the wool…
Read more The Fascinating (and Some Surprising) Military Origins of 14 Things You Wear All the TimeThe surprisingly challenging aspect of style: navigating changing trends when what’s ‘cool’ isn’t designed for you. Long time reader Matt sent an email with the subject line “Gen…
Read more Gen Z, Crew Socks, and a Needed Perspective On Style Trends as We Get Older [Reader Question]Plus, a high/low outfit you can wear anywhere on a casual evening. There’s a secret trick that people with average budgets and enviable personal style and amazing well-designed…
Read more The High/Low Style Secret: How to Elevate Your Everyday on a BudgetA straight-forward framework for anyone to build a personal style that feels authentic. When it comes to dressing better, it’s not just about learning a set of instructions…
Read more How Does a Man Develop a Personal Style?
![Gen Z, Crew Socks, and a Needed Perspective On Style Trends as We Get Older [Reader Question]](https://www.primermagazine.com/wp-content/uploads/2024/06/crew-socks_wide.jpg "Gen Z, Crew Socks, and a Needed Perspective On Style Trends as We Get Older [Reader Question]")
