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Opinions expressed by Entrepreneur contributors are their own. You’re press-worthy. How do you feel when you read that? If your initial reaction is to shrink back and question…
Read more 3 Ways to Attract Media Coverage | EntrepreneurOpinions expressed by Entrepreneur contributors are their own. As a 15-year publicist, I can tell you that simplistic, feel-good adages don’t always hold true. Not all press is…
Read more 3 Kinds of Bad Press (And How to Handle Each of Them) | EntrepreneurOpinions expressed by Entrepreneur contributors are their own. Love him or loathe him, there’s no doubt that Elon Musk is one of the most successful and influential entrepreneurs…
Read more Inside Elon Musk’s Covert PR Tactics | EntrepreneurKyrsten Sinema knows what everybody says about her. She pretends not to read the press coverage—“I don’t really care”—but she knows. She knows what her colleagues call her…
Read more The Kyrsten Sinema Theory of American PoliticsOpinions expressed by Entrepreneur contributors are their own. Every executive’s worst nightmare is that your brand or someone in the company makes a reputation-destroying blunder. Whether intentional or…
Read more Facing a PR Nightmare? Here’s What to Look for in a PR Firm for Reputation Management and Defense | EntrepreneurOpinions expressed by Entrepreneur contributors are their own. Going from unknown to must-have in your client acquisition process can be a challenging task. But it is not impossible.…
Read more How to Go From Unknown to a Must-Have for Your ClientsOpinions expressed by Entrepreneur contributors are their own. In my years as a publicist, I’ve seen firsthand how earned media coverage can increase brand awareness, web traffic and,…
Read more Media Coverage Is Your Most Powerful Sales Tool. Here’s How.Opinions expressed by Entrepreneur contributors are their own. It happens all the time in the entrepreneurial world: A team builds an impressive product or service, rigorously test it…
Read more 3 Ways to Tell Your Business Is Ready to Invest in PROpinions expressed by Entrepreneur contributors are their own. Do you want to increase online mentions, create more backlinks and boost brand awareness? Who doesn’t? Digital PR can do…
Read more Press Releases May Seem Old-School, But They Work. Here’s How to Use Them.
