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  • Nokia says it will cut up to 14,000 jobs | CNN Business

    Nokia says it will cut up to 14,000 jobs | CNN Business

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    Hong Kong
    CNN
     — 

    Nokia will slash up to 14,000 jobs in a major cost-cutting drive to address a “weaker” market environment, it said in a statement on Thursday.

    The Finnish telecom giant, a major provider of 5G equipment that employs 86,000 people, announced the move as part of a wider restructuring that will lower its headcount to between 72,000 and 77,000.

    The move will help the company reduce staffing expenses by 10% to 15%, and save at least €400 million ($421.4 million) in 2024 alone, the company projected.

    Overall, it said the reductions are expected to trim Nokia’s costs by up to €1.2 billion (nearly $1.3 billion) cumulatively by the end of 2026. Nokia (NOK) said it would “act quickly” to make changes.

    “The most difficult business decisions to make are the ones that impact our people,” CEO Pekka Lundmark said in the statement. “We have immensely talented employees at Nokia and we will support everyone that is affected by this process.”

    The announcement came on the same day that Nokia reported worse-than-expected results. It said sales in the third quarter had fallen 15% compared to the same period a year ago, as “macroeconomic uncertainty and higher interest rates continue to pressure operator spending.”

    Mobile network sales fell 19% in the third quarter compared to the previous year, the company added, due to a slowdown in the pace of 5G deployment in markets such as India.

    This week, Swedish rival Ericsson also warned that sales in the second half of 2023 would likely come in lower than usual, echoing Nokia’s remarks of a “challenging environment and macroeconomic uncertainty.”

    But Nokia has maintained its outlook for 2023, forecasting between €23.2 billion and €24.6 billion ($24.4 billion and $25.9 billion) in sales for the full year.

    “We continue to believe in the mid to long term attractiveness of our markets,” Lundmark said.

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  • Nokia redesigns iconic logo to remind the world it’s not a phone company anymore | CNN Business

    Nokia redesigns iconic logo to remind the world it’s not a phone company anymore | CNN Business

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    New York
    CNN
     — 

    Nokia redesigned its logo for the first time in decades to distance itself from its public image as a phone company.

    The new logo, announced on Sunday, features five different shapes coming together to spell NOKIA. The font is sleeker and the classic shade of blue associated with the brand is replaced with a variety of colors depending on placement.

    “We built on the heritage of the previous logo, but made it feel more contemporary and digital, to reflect our current identity,” CEO Pekka Lundmark wrote in a release Sunday.

    Once the largest vendor of cellphones and synonymous with the flip phone era, Nokia later struggled to compete with Apple, Samsung and others in the smartphone market. Nokia sold its mobile phone business to Microsoft in 2014 in a disastrous deal that resulted in Microsoft taking a massive $8.4 billion write-down the next year.

    Since then, the company has struggled to ditch its reputation as a phone company while it focuses on mobile and cloud networking technologies. Nokia now makes much of its revenue on business-to-business sales, with plans to expand its footprint in the enterprise market.

    “To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader,” Lundmark said. “This is Nokia, but not as the world has seen us before.”

    The changes were announced ahead of the Mobile World Congress in Barcelona, which kicked off Monday. Lundmark, who joined the company in 2020, will be delivering a keynote address on Tuesday to share a “development that will change the way you look at Nokia forever,” according to the company’s website.

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