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  • Elon Musk’s X apocalyptic moment

    Elon Musk’s X apocalyptic moment

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    Is this the beginning of the end for X, the social-media site previously known as Twitter?

    In the last two days, major advertisers, ranging from IBM Corp. IBM, Apple Inc. AAPL, Lions Gate Entertainment Corp. LGF.A, Walt Disney Co. DIS, even the European Union, have pulled their ads from X, after Elon Musk appeared to endorse antisemitic conspiracy theories and because these big spenders weren’t thrilled with the algorithm’s product placement nestled alongside pro-Nazi posts.

    Earlier…

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  • Disney, Warner Bros., Comcast, Paramount Global are the latest to pull ads from Elon Musk’s X

    Disney, Warner Bros., Comcast, Paramount Global are the latest to pull ads from Elon Musk’s X

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    Add Walt Disney Co. DIS, Warner Bros. Discovery Inc. WBD, Comcast Corp. CMCSA and Paramount Global PARA to the growing list of major brands pausing advertising on Elon Musk’s embattled X. Lions Gate Entertainment Corp. LGF.A also said it would be pulling ads, just as its Hunger Games prequel is hitting movie theaters. The media giants follow Apple Inc. AAPL and IBM Corp. IBM who halted marketing — and tens of millions of dollars a year — as Musk faces blowback over antisemitic abuse on his social media platform as well as his own comments.

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