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Tag: kosher

  • Diversifying Menu Options in Senior Living Communities

    Diversifying Menu Options in Senior Living Communities

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    Being older has never been so popular. More than 55 million Americans are 65 and up and make up a higher percentage of the U.S. population than ever before.

    Baby boomers are a huge part of it: Every day, 10,000 of them turn 65 until 2030, causing a “silver tsunami” of changes in the senior living industry.

    Food plays an important role: Many of today’s prospective residents have traveled more and eaten better than earlier generations. The three-meals-a-day concept is giving way to all-hours availability. Upscale and organic options like roasted apple and brie grilled cheese and gourmet burgers are replacing senior communities’ menu mainstays like split pea soup and meatloaf.

     

     

    That may sound like an upgrade, but a lot of people might appreciate a more diverse menu. More than 13% of today’s U.S. seniors were born in other countries. Many moved to America decades ago – and people from all over the world enjoy eating a wide variety of dishes. And yet, the traditional foods of your culture often remain staples of what you cook and eat. So what are the options if you might want to change where you live — by moving to an independent or assisted living community —  but not what you eat?

    More Roti, Less Mashed Potatoes

    Many senior communities offer a weekly international food theme, like Taco Tuesday or Italian night. But the majority of the menu is still traditionally Western. That works for most, but not everyone.

    “Indian food is so important to our residents that, when they reach the assisted living stage, nobody moves out because they’d have to contend with mashed potatoes and green bean casserole,” says Iggy Ignatius, chairman and founder of ShantiNiketan Retirement Communities in Tavares, FL. “It wouldn’t be spiced up the Indian way.”

    While scoping out a second career in social work, Ignatius noticed that many fellow Indians who’d moved to America in the ’70s and ’80s didn’t want to retire to India and leave their children and grandchildren behind.

    “There were a lot of retirement communities in America, but no Indian retirement communities. They served food, but not Indian food,” Ignatius says. “I saw that as a niche and thought, if I started something like that, maybe it’d be my social work.”

    Though it’s not marketed as an exclusively Indian community, 100% of the residents in the 300-home community are Indian. Of those, many are vegetarians for religious or cultural reasons. As an optional add-on to housing, ShantiNiketan offers a food club. A board of advisors creates the menu and two cooks prepare the dishes. Lunch might be mixed dal (lentil stew) with cabbage, potatoes, green beans, salad, roti (a type of flatbread), rice, yogurt, and pickles. Dinner options include uttapam (pancake made with fermented lentil rice batter), chole puri (a chickpea dish) and radga (potato, white peas, and cilantro) patties.

    ShantiNiketan’s Food Club was a major factor in the decision-making process for Leela Shah, who came to America from central India in the early 1960s for college and built a life and family here with her husband, Atul.

    “When we first came to America and adjusted to Western cuisine, our weekly diet included American food, but mostly we eat Indian,” she says. “I worked very hard all those years and wanted the option to cook or not cook if I wanted to in our later years.”

    With backgrounds in pharmaceutical chemistry, the Shahs were also concerned about nutrition.

    “There’s fancier food in other communities, but nutrition is important to us and here we can eat everyday Indian food that’s balanced, healthy, and affordable,” she says. “If it’s not spiced the way we like it, we bring our own black or red pepper to make it hot.”

    Keeping It Spicy

    Diversity is always on the menu at Priya Living, an Indian-inspired independent living community with four locations near Indian communities in California, and two more planned in Michigan and Texas.

    Where many senior communities have a central clubhouse for dining, Priya Living has a “marketplace” that’s open from 8 a.m. to 8 p.m. and offers a chai bar, hot bar, refrigerated grab-and-go section, and provisions you can purchase and cook in your room. It’s mostly, but not exclusively, vegetarian Indian food, with some chicken, lamb, and goat options and themed international days that include Italian, Mexican, Chinese, and Indo-Chinese cuisines.

    “Besides the price and layout, the number one question we get is, ‘What kind of food do you serve?” says Anjan Mitra, Priya Living’s head of innovation and former founder and CEO of Dosa, a family popular Indian restaurant in San Francisco. “The Indian style of cooking is very different. It’s not uncommon for us to use 15 different spices in a dish, but they have to work with each other. People are invested in the food — they want it to be familiar — but they’re not invested in cooking it anymore.”

    An Issue of Identity

    As a teenager, Yuji Ishikata cared for his aging grandmother. Once a wonderful cook, she spent her final years eating prepared homestyle Japanese meals similar to what Ishikata now makes for other seniors as the chef of the nutrition program at J-Sei, a Nikkei cultural organization in San Francisco’s East Bay area.

    In addition to Japanese meals served at their 14-bed residence facility, J-Sei offers home-delivered lunches Monday through Friday to people 60 or older in their delivery area who can’t shop for or prepare their own meals.

    “Losing touch with the Japanese food they’ve eaten their entire lives would be like losing their identity,” Ishikata says. “Whatever else is changing around them, food offers comfort, nostalgia, and familiarity.”

    Ishikata sends out around 150 meals every weekday from a set monthly menu that includes chicken teriyaki with broccoli and unagi donburi, or eel over rice, Kazue Nakahara’s favorite dish.

    For Nakahara, 76, who’s third-generation Japanese-American, J-Sei’s meal delivery eliminates the large amount of preparation and “fuss” she says Japanese food requires above Western dishes like spaghetti and meatballs.

    But her real motivation is comfort: Nakahara’s Japanese-born husband, Hidetaka, 80, has gravitated more to the food of his childhood as he’s aged.

    “Before he’d make a fried egg and bacon for breakfast. Now he prefers onigiri, or rice balls, and some miso,” she says. “The older he gets, the more Japanese he gets.”

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  • Kayco Announces New Products That Make Passover Perfect

    Kayco Announces New Products That Make Passover Perfect

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    Press Release


    Mar 30, 2022

    Kayco announces an exciting lineup of both traditional and innovative Kosher-for-Passover products for family gatherings. Passover (Pesach in Hebrew), one of the most beloved holidays in the Jewish calendar commemorating the exodus of the Israelites from slavery in Egypt, begins at sundown on April 15 and lasts through sundown on April 23, 2022. Kayco, the most trusted name in quality Kosher products, expands its Kosher-for-Passover offerings just in time for the celebrations. 

    The leading Kosher food distributor in America, Kayco prides itself in offering the top names in Kosher products, with brands like Manischewitz, Gefen, Heaven & Earth, and Tuscanini. Keeping a sharp eye on consumer trends as we enter 2022, Kayco has built its most impressive portfolio of Passover products yet, with trending innovations, unique products, and expansions of traditional Passover items in breathtaking new packaging. 

    New for Passover 2022 from Kayco

    From Manischewitz, the new Passover offerings are sure to tantalize the tastebuds. Highlights include a better-for-you update to the traditional horseradish (white and beet); Gluten-Free Wafers; a delicious new variety of Chocolate Covered Matzo, available also in Gluten-Free (Chocolate Mint, Dark Chocolate, Milk Chocolate, and White Chocolate); and Potato Chips (Salted, Unsalted, and Rippled). 

    Imported from Italy, the Tuscanini brand offers up such new Kosher-for-Passover offerings as Freshly Squeezed Lemon Juice, made from 100% Sicilian Lemons; Tuscanini Tomato Paste in an easy-to-squeeze tube; Peeled Tomatoes, Diced Tomatoes, Whole Cherry Tomatoes, and Crushed Tomatoes, all made with Puglia tomatoes for an acidic potency; spicy, jarred Calabrian peppers in oil; and Premium Cooking Wine made of Rosso Toscano and White Muscat Grapes to take cooking to the next level.

    To satisfy sweet tooth cravings this Passover and all-year-round, Heaven & Earth launches some fun, delicious, and better-for-you products for the whole family to enjoy. The first and only sugar-free chocolate bars for Passover, Heaven & Earth offers brand-new No Sugar Added Dark Chocolate with 70% Cocoa Solids; No Sugar Added Milk Chocolate; and No Sugar Added Milk Chocolate with Hazelnuts. In addition, Heaven & Earth also has a new line of Taffy Ropes as awesome Passover goodies, made with natural flavors and colors in such flavors as Watermelon, Fruit Punch, Blue Raspberry Toffee, Tropical Coconut Pineapple, and Chocolate Mint Taffy Ropes.

    “Passover is one of the most widely celebrated Jewish holidays, with food playing a prominent role in the celebration,” says Shani Seidman, CMO of Kayco. “During the holiday, no bread or leavened grain can be eaten, so Passover food has special certification. Kayco is proud to offer the most robust portfolio of Kosher-for-Passover products that blend the traditional with the innovative.”                                             

    For more information on Kayco Kosher Foods, go to www.kayco.com. For information on Passover recipes, chef suggestions, and everything else Kosher-related, check out www.kosher.com

    Press Contact:

    Stacey Bender

    sbender@bendergrouppr.com

    973-650-1218

    Source: Kayco

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  • New Products That Make Passover Perfect

    New Products That Make Passover Perfect

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    Press Release


    Feb 28, 2022

    As we begin a brand-new year in 2022, Kayco announces an exciting lineup of both traditional and innovative Kosher-for-Passover products for you and your loved ones to enjoy! Passover (Pesach in Hebrew), one of the most beloved holidays in the Jewish calendar commemorating the exodus of the Israelites from slavery in Egypt, begins at sundown on April 15th and lasts through sundown on April 23, 2022; Kayco, the most trusted name in quality Kosher products, expands their Kosher-for-Passover offerings just in time for the celebrations. 

    The leading Kosher food distributor in America, Kayco prides itself in offering the top names in Kosher products, with brands like Manischewitz; Gefen; Heaven & Earth; and Tuscanini. Keeping a sharp eye on consumer trends as we enter 2022, Kayco has built its most impressive portfolio of Passover products yet, with trending innovations, unique products, and expansions of traditional Passover items in breathtaking new packaging. 

    New for Passover 2022 from Kayco

    From Manischewitz, the new Passover offerings are sure to tantalize the tastebuds. Highlights include a better-for-you update to the traditional horseradish (white and beet); Gluten-Free Wafers; a delicious new variety of Chocolate Covered Matzo, available also in Gluten-Free (Chocolate Mint, Dark Chocolate, Milk Chocolate, and White Chocolate); and Potato Chips (Salted, Unsalted, and Rippled). 

    Imported from Italy, the Tuscanini brand offers up such new Kosher-for-Passover offerings as Freshly Squeezed Lemon Juice, made from 100% Sicilian Lemons; Tuscanini Tomato Paste in an easy-to-squeeze tube; Peeled Tomatoes, Diced Tomatoes, Whole Cherry Tomatoes, and Crushed Tomatoes, all made with Puglia tomatoes for an acidic potency; spicy, jarred Calabrian peppers in oil; and Premium Cooking Wine made of Rosso Toscano and White Muscat Grapes to take your cooking to the next level.

    To satisfy your sweet tooth this Passover and all-year round, Heaven & Earth launches some fun, delicious, and better-for-you products for the whole family to enjoy. The first and only sugar free chocolate bars for Passover, Heaven & Earth offers brand-new No Sugar Added Dark Chocolate with 70% Cocoa Solids; No Sugar Added Milk Chocolate; and No Sugar Added Milk Chocolate with Hazelnuts. In addition, Heaven & Earth also has a new line of Taffy Ropes as awesome Passover goodies, made with natural flavors and colors in such flavors as Watermelon, Fruit Punch, Blue Raspberry Toffee, Tropical Coconut Pineapple, and Chocolate Mint Taffy Ropes. 

    “Passover is one of the most widely celebrated Jewish holidays, with food playing a prominent role in the celebration,” says Shani Seidman, CMO of Kayco. “During the holiday, no bread or leavened grain can be eaten, so Passover food has special certification. Kayco is proud to offer the most robust portfolio of Kosher-for-Passover products that blend the traditional with the innovative.”

    For more information on Kayco Kosher Foods, go to www.kayco.com. For information on Passover recipes, chef suggestions, and everything else Kosher-related, check out www.kosher.com

    Media Contact:
    Hayden Hammerling
    973.405.4600
    hayden@bendergrouppr.com

    Source: Kayco

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  • Jamie Geller Media’s Growth Shows Growing Interest in Kosher Food

    Jamie Geller Media’s Growth Shows Growing Interest in Kosher Food

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    Press Release



    updated: Mar 6, 2018

    Passover marks a time when all eyes are on Kosher, but Jamie Geller Media (a division of Kosher Network International) has recorded growth that proves that kosher is making a rise year-round.

    For the 2017 year, JamieGeller.com reported a 61 percent increase in users to the popular recipe site with more than half of the 2.5 million users being brand new visitors. The website, with over 8,000 recipes from Jamie Geller and contributors, derives most of its traffic through organic search where users are looking for kosher versions of popular favorites. Total page views increased 31 percent.

    It is an exciting time to be the leader in the kosher community. With kosher and other specialty diets taking the spotlight in mainstream media, it has been fun sharing our recipes and content with new followers.

    Jamie Geller, Celebrity Food & Lifestyle Expert

    The top recipes for 2017 were:

    Potato Kugel Cups – https://www.joyofkosher.com/recipes/potato-kugel-cups/

    Broccoli Kugel – https://www.joyofkosher.com/recipes/broccoli-kugel-2/

    Blintz Soufflé – https://www.joyofkosher.com/recipes/blintz-souffle/

    Soft and Chewy Dessert Nougat – https://www.joyofkosher.com/recipes/soft-and-chewy-nougat/

    Family Heirloom Chulent Stew – https://www.joyofkosher.com/recipes/family-heirloom-chulent/

    These popular choices show that both traditional recipes as well as new twists on family favorites are still trending in the kosher recipe market. Passover, however, still maintains to be the strongest time of year for kosher with an upwards of 500,000 web users during the five-week spring time-period.

    Growth was also seen in the social media channels where Facebook fans increased by 30 percent and their engagement grew 94 percent showing that Jamie Geller’s subject matter was on-trend and buzzworthy. Top posts included both Jewish holiday content and a growing interest in all things Israeli – homemade falafel and Israeli rice, lentils and chickpeas were ranked amongst favorites such as Jamie’s No-Knead Challah. Instagram audience increased by over 100 percent and still continues to grow.

    Jamie Geller’s JOYofKOSHER.com has maintained its No. 1 status by a large spread. It is ranked 55 percent higher than other kosher recipe sites by Alexa, an independent website analytics company. Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel. Those seeking the content Jamie Geller has to offer are majority female, college educated, with kids and a household income of over $100,000 annually. This audience is responsible for the high conversion rates seen by Jamie Geller Media brand partners.

    CEO Jamie Geller states, “It is an exciting time to be the leader in the kosher community. With kosher and other specialty diets taking the spotlight in mainstream media, it has been fun sharing our recipes and content with new followers.”

    Jamie Geller next appears on the “Today Show” on March 28, it will be her fourth “Today Show” appearance within seven months. On the show, she discusses not only Jewish Holiday content but easier and healthier spins on mainstream family classics.

    About Jamie Geller Media and KNi

    Led by world-renowned Jewish food and lifestyle personality Jamie Geller, the Jamie Geller Media division of Kosher Network International (KNi) is a cross-platform, global network for kosher food, recipes, news and entertainment that influences more than one million kosher consumers every day.

    Whether it’s by resonating with the ever-changing kosher consumer through the content it creates or by guiding companies to trade more effectively through the marketing and merchandising channels it opens up, KNi is the No. 1 network for engaging and selling to the global kosher marketplace.

    Media Contact: 
    Deborah Shapiro
    Phone: 904.580.7050
    Email: deborahshapiro@koshernetwork.com

    Source: Kosher Network International

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