Lauren Weinberg explains how Supergoop! is expanding its reach, sharpening its SPF education and turning sun protection into an everyday ritual. Courtesy Supergoop! It has been about six…
Read more Supergoop! Marketing Chief Lauren Weinberg’s Quest to Get Gen Z Wearing SunscreenBrands are more bullish on the creator economy than ever. In 2025, U.S. creator ad spend will reach $37 billion thanks to 26 percent year-over-year growth, a new…
Read more Creator Economy Spending Is Projected to Hit $37 Billion. 1 Industry Is Investing the Most by FarEight years ago, Anthony Padilla and Ian Hecox went through an extremely public founder breakup. After selling their popular YouTube channel Smosh in 2011 and continuing to produce…
Read more How the Founders of YouTube Empire Smosh Bought Back Their Brand and Grew Revenue 4XWe just mapped the entire creator economy, and what it reveals isn’t just about influencers. It’s a blueprint for how small businesses can grow, build trust, and stay…
Read more The New Map of Influence: How Small Businesses Can Compete Like CreatorsYouTube has become the biggest platform out there, offering tons of opportunities for creators to earn a living. Back in June, the company reported that its creative ecosystem…
Read more YouTubers aren’t relying on ad revenue anymore — here’s how some are diversifying | TechCrunchGumroad, an e-commerce company for creators, updated its rules to more strictly limit NSFW content, citing restrictions from payment processors like Stripe and PayPal. For creators who sell…
Read more Gumroad no longer allows most NSFW art, leaving its adult creators panicked | TechCrunchYouTube’s first viral scandal took place in what we believed was a 16-year-old girl’s bedroom. In 2006, homeschooled teenager Bree Avery vlogged about her life under the username…
Read more TikTok car confessionals are the new YouTube bedroom vlogs | TechCrunchThis year at the Game Awards, the coveted Content Creator of the Year award went to Ironmouse, a fan-favorite VTuber. It marks the first time that an animated…
Read more The animated VTuber Ironmouse won Content Creator of the Year at the Game Awards | TechCrunchAs the leaves start to turn and the air gets crisper, there’s no better time to snuggle up and create some content — whether it’s that podcast you’ve…
Read more Boost Your Content Creation Skills with These Must-Have Tech Products for Fall 2023 | EntrepreneurThough attendees grumbled about Las Vegas as a city, the community sentiment at this year’s TwitchCon was notably more optimistic than it was at last year’s convention. TwitchCon…
Read more Twitch’s CMO says competition from rival platforms is good for creators | TechCrunchOpinions expressed by Entrepreneur contributors are their own. If you’re a creator, you’ve probably heard about the importance of diversifying your revenue streams. Chances are, you may have…
Read more How Creators Can Thrive as Advertisers Are Cutting Back | EntrepreneurThe acclaimed independent, creator-driven website featuring bite-sized comics has launched a fundraising campaign to raise $25,000 in monthly subscription fees that will allow the site to reach sustainability…
Read more Tinyview Launches Fundraising Campaign to Support Independent Artists & Creators
