Business
CEO-CMO Divide Has Impact on Company Success: Report | Entrepreneur
[ad_1] Many chief executive officers (CEOs) and chief marketing officers (CMOs) have different perspectives on the role of marketing, and that disconnect is hindering…
Tag: CMO
Business
3 Crucial First Steps You Need to Take to Nail Your PR Strategy | Entrepreneur
[ad_1] Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I’ve gotten good at spotting common…