CMO

CEO-CMO Divide Has Impact on Company Success: Report | Entrepreneur

October 31, 2023 · Business

Many chief executive officers (CEOs) and chief marketing officers (CMOs) have different perspectives on the role of marketing, and that disconnect is hindering growth, a McKinsey survey found.…

3 Crucial First Steps You Need to Take to Nail Your PR Strategy | Entrepreneur

February 24, 2023 · Business

Opinions expressed by Entrepreneur contributors are their own. With 20 years of PR experience under my belt, I’ve gotten good at spotting common mistakes among well-intentioned clients looking…