Tag: Big Game Weekend

Shaquille O’Neal Brings 7th Annual Shaq’s Fun House to New Orleans for Big Game Weekend

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NEW ORLEANS, January 17, 2025 (Newswire.com)
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It’s tradition. The ultimate Big Game Weekend celebration kicks off with the one and only Shaq’s Fun House. The part-festival, part-carnival, part-circus affair was created and is hosted by Shaquille O’Neal – the basketball legend, global entertainer, and DJ known as DJ Diesel. For the seventh year in a row, Shaq’s iconic Big Game Weekend event will attract thousands of fans and this year, the LSU alumnus is headed to New Orleans’ iconic Mardi Gras World. Taking place on Big Game Friday, Feb. 7, 2025, this year’s event promises to be the most over-the-top celebration yet, combining superstar performances from John Summit and Ludacris, an oversized carnival midway with rides and games, and a truly immersive festival experience. All-inclusive open bar tickets starting from $299, VIP tickets, and WYNN Nightlife Hosted VIP tables are now available at www.ShaqsFunHouse.com.

The adult playland brought to life by brand partners including Pepsi, Anheuser-Busch, Gran Coramino Tequila, Shaq-A-Licious, Verizon, Papa Johns, Carnival Cruise Line, Carvana, Beatbox Beverages, and more, is anything but the traditional Big Game Weekend event. Now in its seventh year, Shaq’s Fun House has become the unofficial commencement to the weekend’s celebrations and festivities. Over the past seven years, Shaq’s Fun House has been one of the most iconic Super Bowl parties with some huge headliners like Lil Wayne, Snoop Dogg and Tiesto and a star-studded guest list that includes Travis Kelce, Patrick Mahomes, Rob Gronkowski, Jamie Foxx, Ciara, Russell Wilson, Guy Fieri, Nate Diaz, Nick & Vanessa Lachey, Casey Affleck, The Chainsmokers, Fat Joe, E-40, Flo Rida, Shane Gillis, Michael Phelps, Allen Iverson, Daymond John, Camille Kostek, and more.

World-Class Talent and Performances

Shaq’s Fun House 2025 will feature an electrifying lineup headlined by Ludacris, the multi-platinum Grammy-winning rap legend and star of the Fast & Furious franchise, who will deliver a show-stopping performance packed with his chart-topping hits and unmatched charisma. Joining the party is John Summit, the global EDM sensation and record-breaking producer whose infectious beats and crowd-igniting anthems have dominated festivals and airwaves around the world. Myles O’Neal, the versatile DJ and style icon, will bring his dynamic sound and cutting-edge energy to the stage, setting the tone for an unforgettable night. The man of the hour, DJ Diesel, will take over the decks with his signature blend of hard-hitting electronic beats and Shaq-sized fun. Rounding out the lineup is DJ IRIE, the long-time official DJ of the Miami Heat, bringing his crowd-pleasing mix of hip-hop and dance tracks to keep the party going.

New Orleans Flair: A Festival Like No Other

Shaq’s Fun House will fully embrace the spirit of the Big Easy, infusing the event with the vibrancy of Mardi Gras. Guests will enjoy beverages from the likes of Pepsi, Anheuser-Busch, and BeatBox Beverages alongside specialty cocktails by Gran Coramino Tequila, New Orleans-inspired cuisine, and the signature energy of the city. The event will feature oversized carnival rides, custom-built experiential activations from brand partners, interactive games, circus performances, VIP hospitality hosted by Wynn Nightlife and more, creating a festival experience that feels like stepping into the heart of New Orleans itself.

Hosted at Mardi Gras World, the iconic venue known for its world-famous Mardi Gras parades and float construction, this year’s Shaq’s Fun House will be reimagined with larger-than-life Mardi Gras floats, sculptures, and vibrant decorations. The venue’s rich history and New Orleans flair will set the perfect stage for the ultimate Big Game Weekend celebration.

“As an LSU alum, Louisiana is like a second home to me, so it’s only fitting that my next homecoming is a part of the citywide celebration for Big Game Weekend. I know New Orleans is going through a lot at the moment, but it’s one of most vibrant cities in the world, so I’m looking forward to bringing people together and putting smiles on their faces. For the seventh annual Fun House, we’re bringing the best music, the wildest carnival rides, and a party fans won’t forget – it’s going to be legendary!” – Shaquille O’Neal

Newsworthy Brand Partners & Experiences

Shaq’s Fun House is proud to feature an all-new Shaq-A-Licious brass band – an iconic New Orleans brass band that will hype up the crowd, distribute Shaq-A-Licious XL Gummies, and escort Shaq’s Fun House fans into the festival in true second-line fashion. Guests can also experience a candy remix station where they can sample the Shaq-A-Licious XL Gummies – Shaq-shaped gummies and inspired by his iconic career – adding a sweet touch and way for guests to get in on the “Big Kid” fun at the festivities.

Anheuser-Busch – America’s leading brewer and domestic manufacturer – is showing up for consumers all throughout Big Game Weekend with signature brands, like NÜTRL Vodka Seltzer, a light and refreshing spirits-based seltzer, as they mingle with some of the biggest stars in sports and entertainment.

Stay connected during the Big Game Weekend – Verizon has you covered as the exclusive wireless and cellular partner of Shaq’s Fun House. With brand activations featuring content capture zones and convenient charging stations, Verizon is bringing the ultimate connectivity experience to the event. Verizon customers can also score exclusive tickets through the Access portal on the Verizon app, making it easier than ever to join the celebration. As a key partner of the NFL, Verizon will have a major presence throughout the weekend, ensuring fans don’t miss a moment.

Carnival is thrilled to announce its official partnership with Shaq’s Fun House, bringing the ultimate carnival experience to this year’s event. As part of the collaboration, Carnival will feature an oversized carnival ride, adding an exciting twist to the fun-filled festivities, along with a dedicated food pop-up serving up classic carnival treats like candy apples and popcorn. In addition, Carnival has launched a joint sweepstakes offering one lucky winner the chance to win a flyaway trip to New Orleans for Big Game weekend, complete with VIP tickets to both Shaq’s Fun House and Guy’s Flavortown Tailgate. This partnership underscores Carnival’s commitment to delivering unforgettable experiences that bring people together and create lasting memories. To enter to win, visit www.ShaqsFunHouse.com/CarnivalUltimateGiveaway.

Shaq’s favorite cola is bringing big flavor. As Official Soda of Shaq’s Fun House, Pepsi will have a custom bar featuring an array of tasty cocktails and mocktails inspired by the brand’s most popular flavors. Featuring its delicious Pepsi Zero Sugar, indulgent Pepsi Wild Cherry – of course original Pepsi – and more, guests can stay refreshed all night long.

BETTER INGREDIENTS. BETTER PIZZA. And a whole lot of better experiences with Papa Johns returning to Shaq’s Fun House this year. As the official pizza partner, Papa Johns is serving up FREE delicious mouth-watering pizza to Fun House guests all night long and creating a custom-built photo experience – the Papa Johns activation is poised to be a true slice of better everything.

BeatBox is excited to announce its official partnership with Shaq’s Fun House, bringing an unforgettable experience to this year’s event. As part of the collaboration, BeatBox will debut an oversized carnival ride, offering guests a thrilling and unique way to enjoy the festivities. Additionally, the brand will feature a dedicated bar, serving up its signature bold and refreshing beverages to keep the party going all night long. This partnership marks an exciting new chapter for BeatBox as it continues to elevate the live-event experience and connect with fans in fresh, dynamic ways.

Carvana is bringing the ultimate car-buying experience to Shaq’s Fun House with an exclusive activation that will leave fans buzzing. The automotive innovator will showcase a special Carvana vehicle on-site AND a custom-branded Carvana basketball court. The court will set the stage for an unforgettable competition, as fans step up to see if they have what it takes to shoot free throws at NBA legend Shaquille O’Neal’s beloved Big Game weekend event. Whether you’re looking to score big on the court or in the car-buying game, Carvana’s interactive presence is sure to deliver excitement.

Get ready to indulge in the iconic flavors of Häagen-Dazs. The beloved ice cream brand will journey to NOLA to treat fans to an unforgettable moment, inviting them to slow down and savor the rich and delicious ice cream we all know and love through a one-of-a-kind sampling activation. Along with an assortment of complimentary ice cream bars, you won’t want to miss the brand’s epic Mainstage Moment, featuring a sneak peek at its first-ever Super Bowl commercial.

Thomasville is excited to take part in Shaq’s Fun House and SI The Party with the perfect gaming experience. Guests will be able to put their gaming skills to the test while enjoying Thomasville furniture.

Perennial fashion favorite Vince Camuto will kick off the weekend at Shaq’s Fun House, letting style and sophistication take center field.

Gran Coramino Tequila is proud to be the official tequila sponsor of Shaq’s Fun House, bringing a premium taste experience to this one-of-a-kind event. Guests will enjoy exclusive, custom cocktails crafted with Gran Coramino’s exceptionally smooth tequila, expertly blended by an 11th-generation tequila maker with over 250 years of tequila-making expertise. Gran Coramino will have a dedicated bar offering signature drinks that fuse together the spirit and energy of Shaq’s iconic celebration with unforgettable entertainment.

Bang Energy: Bang is bringing the energy to Shaq’s Fun House with a dedicated activation and FREE Bang all night long. Bang Energy offers a wide variety of energy drink flavors with zero sugar to satisfy any taste preference. #FUELYOURDESTINY

All-Inclusive Fun for All

What sets Shaq’s Fun House 2025 apart is its all-inclusive experience. This is a festival designed to let fans engage fully in the energy of the city, with general admission, VIP open bar, and premium VIP table experiences that include access to unlimited drinks, signature cocktails, and more.

Adam Richman and Joe Silberzweig, co-founders of Medium Rare, said, “There’s no other event during Big Game Weekend that combines the high-energy fun of carnival rides, games, circus performances, and world-class music in such a unique, all-inclusive experience. New Orleans brings the kind of energy and excitement that makes it the perfect place for Shaq’s Fun House, and we’re beyond excited to bring it to life in this incredible city.”

General admission tickets start at $199.99 (available in very limited quantities) and will increase as the event date nears. This is a 21+ event, and tickets are available online at www.ShaqsFunHouse.com.

Medium Rare produces Shaq’s Fun House in partnership with Authentic Brands Group. Medium Rare’s track record at Big Game Weekend is second to none with some of the most viral sold-out events in history, including Gronk Beach, SI The Party, Guy Fieri’s Flavortown Tailgate, and The Shaq Bowl.

For more information about Shaq’s Fun House or to purchase tickets, visit www.ShaqsFunHouse.com and follow along on social media at @ShaqsFunHouse on Instagram and X (formerly Twitter).

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About Shaquille O’Neal

Shaquille O’Neal is one of the world’s most successful athletes-turned-businessmen, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand. As an entrepreneur, sports analyst, DJ, restaurateur, and brand ambassador, Shaquille O’Neal’s signature “Business of Fun” mantra resonates throughout each of his countless ventures.

The 15-time NBA All-Star’s unprecedented athletic career spanned nearly two decades and earned him countless awards and honors, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships and a First Ballot NBA Hall of Famer. Currently, O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the NBA.”

O’Neal is a universally recognized figure in sports, entertainment, and pop culture. His music career began with the release of four rap albums with his first, Shaq Diesel, which went platinum. Today, he is known worldwide as DJ Diesel. His DJ business has become a global enterprise, with his SHAQ’s Bass All-Stars Festival and Shaq’s Fun House – an immersive event series combining live performances, carnival rides, and celebrity appearances.

O’Neal, who has a PhD in Leadership and Education, established The Shaquille O’Neal Foundation, which provides resources for underserved youth. He also gives back through a number of annual philanthropic programs including Shaq-to-School and Shaq-a-Claus.

The launch of his Las Vegas eatery Big Chicken has further elevated Shaquille’s status as he has positioned himself as a successful restaurateur. The brand currently has more than 350 locations in development worldwide and 40-plus locations open in traditional and non-traditional restaurant settings.

Follow Shaquille O’Neal on TikTok, Facebook, X and Instagram.

About Medium Rare

Lauded events, experiential, and management company Medium Rare works at the intersection of Sports & Entertainment, partnering with iconic personalities and brands to create live-event properties including Shaquille O’Neal’s Fun House, Travis Kelce’s Kelce Jam, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Flavortown Tailgate, Rob Gronkowski’s Gronk Beach, and more. Recognized with six Webby Awards, Medium Rare founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. For more info, visit www.Medium-Rare.com.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, licensing, brand strategy and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Authentic owns more than 50 global brands, generating approximately $32 billion in annual retail sales. These brands have a significant presence in 150 countries, with more than 13,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

For more information, visit authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

Media Contact & Talent RSVP:
Amanda Brocato – RMG
amanda@rmg-pr.com
512.743.3941

Partnership Inquiries:
Joe Silberzweig – Medium Rare
Joe@Medium-Rare.com

Source: Shaq’s Fun House

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January 17, 2025
Rob Gronkowski’s 'Gronk Beach' Set to Invade Big Game Weekend in Las Vegas

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Taking Place at Wynn Las Vegas’ Famed Encore Beach Club Featuring Afrojack & Special Guest Saturday, Feb. 10, 2024
Tickets and Wynn Nightlife VIP Tables on Sale Now

LAS VEGAS, January 22, 2024 (Newswire.com)
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Making its return to Wynn Las Vegas during Big Game Weekend, NFL legend and four-time Super Bowl Champion Rob Gronkowski brings back the ultimate beach party with his personally fueled music festival Gronk Beach. Competing for the title of MVP of Fun, Gronkowski is celebrating the biggest weekend in sports with the best beach-party-meets-music-festival experience, taking place at the premier poolside destination Encore Beach Club at Wynn Las Vegas and featuring superstar performances from Afrojack and a special guest. Produced by Medium Rare, Gronk Beach is Big Game Weekend’s #1 daytime event occurring on Saturday, Feb. 10, from 12-6 p.m. PST. Tickets and Wynn Nightlife VIP Tables are available now at GRONKBEACH.com.

Gronk Beach repeatedly has sold out thousands of tickets in minutes year over year — including in 2020 (Miami), 2022 (Las Vegas) and 2023 (Phoenix). Past editions have attracted countless celebrity attendees and major talent on the mainstage, including The Chainsmokers, Kaskade, 21 Savage, Diplo, Rick Ross, and GORDO (Carnage). The one-of-a-kind festival will be taken to new heights as it returns to Las Vegas alongside its esteemed partner Wynn Nightlife at the iconic destination Encore Beach Club. Reigning over the industry year after year, Encore Beach Club has positioned itself as a top daylife destination, delivering unparalleled hospitality and unrivaled entertainment.

Event tickets will start at $74.99 in very limited quantities and increase in price as the event gets closer. VIP Tables beginning at $7,500 are also on sale now. To further celebrate Big Game Weekend 58, Cash App Card holders will have the exclusive opportunity to receive 58% off their general admission event tickets. On Jan. 29, make sure to head to the Gronk Beach website and purchase tickets utilizing your Cash App Card to receive the discount while supplies last. For those looking to secure a Cash App Card, visit https://cash.app/card today. In addition, Cash App Card holders will also receive 15% off their food and beverage purchases at select event locations when using their Cash App Card at checkout.

“VEGAS BABY WE ARE BACK!! You got that right. I’m headed back to Big Game Weekend to win another championship with the return of Gronk Beach. There’s one thing I’ll never retire from — and that’s going to the Beach: Gronk Beach,” said Rob Gronkowski. “Thanks to the support of my favorite partners, guests can expect an unforgettable festival experience alongside some of my favorite artists in the world, friends and family.”

Everything in Las Vegas is extravagant and Gronk Beach is no different with its dedicated poolside cabanas and bars. With custom beverages from Zamora Company’s staple brands, Licor 43, Lolea, Martin Miller’s Gin and Yellow Rose Whiskey, NÜTRL, Teremana Tequila, Monster Energy, Nasty Beast and so much more, the event will also include luau performers, musical superstars, and a spike of Gronk.

A champion for its cardholders, Cash App is encouraging consumers to do more with their money and unlock a number of incentives with Cash App all Big Game Weekend long. Beginning today, Cash App Card holders will receive 58% off of their general admission tickets to Gronk Beach. Celebrating this year’s 58th Big Game, the 58% discount is available for all Cash App Card holders while supplies last. Complementing this unprecedented discount, Cash App will also be offering Cash App Card holders 15% off their food and beverage at select locations onsite. Make sure to register for your very own Cash App Card today before heading to Big Game Weekend LVIII.

As returning partners of Gronk Beach, Monster and The Beast Unleashed are excited to keep the party going. Monster Energy will not only be offering Gronk Beach attendees FREE Monster all day long, but will also feature a Monster bar where fans can stop in and charge up. Brewed with the smoothest, tried-and-true flavors, The Beast’s 6% ABV hard tea Nasty Beast will be available in two flavors across all festival bars. Grab a can and raise your hands — we’re ready to Unleash The Beast!

Anheuser-Busch — America’s leading brewer and American manufacturer — is showing up for consumers all throughout Big Game Weekend. Guests can expect to see Anheuser-Busch and its signature brands, like NÜTRL Vodka Seltzer, a light and refreshing spirits-based seltzer, as they all mingle with some of the biggest stars in sports and entertainment.

Dwayne “The Rock” Johnson’s ultra-premium, small-batch tequila Teremana Tequila is headed back to Gronk Beach. Continuing its mission to Share the Mana through its high-quality and accessible tequila, the beloved brand will be shaking up custom cocktails across all event bars and its very own Teremana Tequila bar.

Pluto TV, the leading free ad-supported streaming television service, is teaming up with Gronk and Gronk Beach to provide fans with game-day essentials. Gronk Beach attendees will be able to grab items such as snacks, chargers, sunglasses and more. Free and easy — just like Pluto TV.

A three-time partner of Gronk Beach, Zamora Company brings its portfolio of iconic brands to Las Vegas. This year, Zamora will feature cocktails and experiences from the likes of Licor 43, Lolea Sangria, Yellow Rose Whiskey and Martin Miller’s Gin. It’s the perfect complement to Gronk Beach’s poolside affair, so make sure to stop by any event bar for a sip of Zamora’s finest.

Wrangler®, a global denim icon of over 75 years, will be returning as the official denim sponsor of Gronk Beach. Throughout the event, Gronk will sport a custom look: a Gronked-out Wrangler denim vest and denim-clad Pit Viper sunglasses — the perfect way to complete his Gronk Beach OOTD. To line up your perfect Gronk Beach outfit, check out Wrangler.com.

Pit Viper is the world’s leader in party-ready eyewear, apparel, and accessories. Polarized, safety-rated sunglasses designed with the optimal blend of style and performance, Pit Viper is the obvious favorite for fun-loving athletes like Gronk and the most fashionable football fans. Pit Viper: DEMAND RESPECT AND AUTHORITY.

Apparel is evolving with BYLT Premium Basics and Gronk knows it. As an official partner of Gronk Beach, BYLT is excited to showcase its dynamic everyday essentials through providing Gronk and Gronk Beach staff members alike with premium apparel — offering everyone confidence in every opportunity.

For more information on Gronk Beach and to purchase tickets or Wynn Nightlife VIP Tables, visit www.GronkBeach.com. Follow on social at @GronkBeach on Instagram, Facebook and Twitter.

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About Gronk Beach:

Future Hall of Famer and 4X Super Bowl champion Rob Gronkowski teamed up with Medium Rare to create Gronk Beach. The festival brings GRONK’s eccentric personality to life combining a high-end beach party with Rob’s favorite musical artists, amazing food, drinks, interactive performers, and more. With two Gronk Beach events at Big Game Weekend and another at the NFL Draft, the event has garnered over four billion media impressions and has hosted guests from Travis Kelce to Julian Edelman, Guy Fieri to Camille Kostek. Even post-retirement, Gronk continues to be one of the most talked-about players of Super Bowl Weekend without even playing in the Big Game.

About Medium Rare

Lauded events, experiential, and management company Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties, including Shaquille O’Neal’s Fun House, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Flavortown Tailgate, Rob Gronkowski’s Gronk Beach, Dave Portnoy’s One Bite Festival, and many more. Creating and executing iconic IP and events that draw in millions of views and fans from around the world, Medium Rare’s work also reaps industry accolades. Recognized with six Webby Awards, Medium Rare founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. The group’s world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes, including Gordo (formerly DJ Carnage) and DJ Diesel aka SHAQ. For more info, visit www.Medium-Rare.com.

About Wynn Nightlife

Wynn Nightlife consists of the award-winning dayclub and nightclubs at Wynn Las Vegas, the recipient of more Forbes Travel Guide Five-Star Awards than any other independent hotel company in the world. The resort is home to the Las Vegas Strip’s most luxurious nightlife venues, XS and Encore Beach Club at Night, as well as the acclaimed dayclub Encore Beach Club. Recently added to the portfolio, Wynn Field Club at Allegiant Stadium offers guests the first of its kind in stadium entertainment. Combined, the venues feature a roster of today’s most in-demand artists. Learn more at www.wynnnightlife.com.

Partnership Inquiries:
Joe Silberzweig — Joe@Medium-Rare.com

Media Inquiries and Talent Requests:
Amanda Brocato — Amanda@RMG_PR.com

Source: Gronk Beach

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January 22, 2024
Guy Fieri is Bringing Flavortown to Life: Introducing Guy’s Flavortown Tailgate Presented by Cash App Big Game Sunday | Feb. 12, 2023, Glendale, Arizona

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● An Interactive Food & Music Festival Featuring DIPLO and LOCASH With Performances Powered by Stagecoach
● Taking Place Directly Adjacent to State Farm Stadium Leading Into Kickoff, the Family-Friendly Event Will Welcome 10,000 Local and Visiting Fans for the Ultimate Tailgate Experience
● Fans Can Register for Free Tickets Powered by TickPick OR Purchase VIP Tickets Now

PHOENIX, January 25, 2023 (Newswire.com)
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America’s favorite food personality and restaurateur is bringing Flavortown to Phoenix in partnership with Medium Rare. Guy Fieri’s Flavortown Tailgate presented by Cash App will pop up stadium-side on gameday, hosting the largest culinary event in town leading up to the championship kickoff.

Part food festival, part music festival, Guy’s personally curated event will feature restaurant pop-ups, A Taste of Phoenix, tons of bars, a lot of tailgate fun, plus superstar musical performances from DIPLO and LOCASH. Best of all, the event is free, courtesy of TickPick, and family-friendly. Guy will invite the city of Phoenix and traveling football fans alike to join him outside of the Big Game on Sunday, Feb. 12, from 11:30 a.m.-4:30 p.m. MT for the tastiest event of the weekend. Registration for free General Admission Tickets powered by TickPick is now open. VIP Tickets and WYNN VIP Tables offer fans an elevated Flavortown experience and can be purchased now: www.GuysFlavortownTailgate.com. An exclusive offering across the entire festival, Cash App Card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout.

Guy Fieri’s Flavortown Tailgate is poised to be one the world’s leading culinary experiences popping up each year at Big Game Weekend. This year, the event will take place at an unprecedented festival location directly adjacent to State Farm Stadium (9191 Cardinals Way). Expecting up to 10,000 guests, Guy’s culinary offering will include 10+ restaurant pop-ups, exclusive Guy Fieri-curated concepts, A Taste of Phoenix highlighting local restaurants, The Sprouts Butcher Shop, Guy’s Trashcan Nachos presented by Cash App, and so much more. To view the entire culinary lineup, please visit www.GuysFlavortownTailgate.com.

“Flavortown is coming to Arizona for the big game. Everything you’d want in a music festival and a food festival combined to create the ultimate tailgate for 10,000. Killer food, plenty of drinks, Diplo, LOCASH … it doesn’t get much better than that. Let’s go!” Fieri says.

Guy Fieri’s Flavortown VIP Clubhouse is the ultimate way for fans to enjoy Flavortown — VIP tickets offer free food and beverage curated by Guy, front-row views of the mainstage, and more. In addition, Guy is teaming up with Wynn Nightlife to bring the ultimate Las Vegas-style VIP experience to Guy’s Flavortown Tailgate. The Wynn VIP Table Deck will offer bottle-service tables with the very best views of the mainstage, Guy’s banging food delivered directly to your table, and A+ hospitality. This year, fans can also purchase access to the TickPick VIP Lounge within the VIP Mezzanine. The TickPick VIP Lounge will offer shared-table tickets with bottle service, an expedited entrance, TickPick swag and more.

With musical performances powered by Stagecoach, California’s Country Music Festival will curate the mainstage sounds featuring a special country set from Thomas Wesley presents: Diplo and LOCASH. Born Thomas Wesley Pentz, Diplo is one of the most dynamic forces in music today. He is legend on his own; a member of the now iconic Major Lazer, which most recently released Music Is The Weapon, its first album in five years; one-third of LSD, the psychedelic supergroup with Sia and Labrinth, whose debut album has been streamed over three billion times; and half of Silk City with Mark Ronson, whose Platinum-certified “Electricity” with Dua Lipa topped charts worldwide and won a Grammy Award for Best Dance Recording. The 10-time Grammy-nominated artist has worked closely with artists including Beyoncé, The Weeknd, Madonna and Bad Bunny; continues to helm his own long-running label Mad Decent; and tours the world over. In 2020, Diplo debuted his first country album, Thomas Wesley Chapter 1: Snake Oil — now certified Gold — and performed at Stagecoach. Joining Diplo is country music’s iconic duo LOCASH. Formerly known as LoCash Cowboys, LOCASH is an American country music duo consisting of vocalists Chris Lucas and Preston Brust. The duo has released three studio albums, charted three songs on the Billboard Hot Country Songs and 13 songs on the Country Airplay chart. The two-time CMT Music Award winners have continued to make history as a vocal duo with hits including “I Love This Life” and “One Big Country Song.”

Cash App is proud to present the first-ever rendition of Guy’s Flavortown Tailgate. As a brand dedicated to encouraging consumers to do more with their money, Cash App will continue to give back to its users at the Tailgate. Cash App Card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout. Furthermore, Tailgate fans that have used their Cash App Card at the tailgate will be able to redeem a free order of Guy’s Trashcan Nachos presented by Cash App by simply showing their receipt. Adjacent to the Guy’s Trashcan Nacho stand, Cash App will incorporate an oversized activation offering attendees comfortable seating, game-day face paint to help cheer on their favorite team, and complementary must-haves like sunscreen, koozies and more.

Sprouts Farmers Market, Phoenix’s famed healthy grocer, is scoring a touchdown with its very own on-site Sprouts Butcher Shop. Featuring 100% Grass-fed Angus Steaks, pasture-raised in the U.S., this on-site butcher shop will satisfy the hunger of meat lovers everywhere. With a local southwest-curated menu, fans will be able to stop by the Sprouts Butcher Shop to sample some of Sprouts’ delectable bites that include 100% grass-fed angus beef in carne asada tacos with Sprouts creamy smoked serrano taco sauce. For fans in the Phoenix area, stop by Sprouts today for the chance to win guaranteed tickets to the Tailgate AND a meet-and-greet with the mayor of Flavortown himself. Visit sprouts.com/flavortown to learn more.

It’s Tax Season! H&R Block, the company that is redefining the tax preparation industry, is enabling Guy’s Flavortown Tailgate fans to celebrate the tax season all Big Game weekend long. At the Tailgate, H&R Block invites guests to participate in the H&R Block Football Toss, featuring custom giveaways and more, where fans can test their football skills — right next to the Big Game stadium. Starting today, H&R Block, football, and food fans everywhere can apply for the chance to win airfare for two and VIP access to Guy’s Flavortown Tailgate to meet Guy Fieri, pick up signed swag, and taste the greatest tailgate treats of all time. To learn more, visit guysflavortowntailgate.com/hrblock.

For those looking for a boost of Essential Energy during Big Game Weekend, CELSIUS’ premium, better-for-you energy drink will be on-hand. As the official energy drink of Guy’s Flavortown Tailgate, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce a football-themed lounge featuring its all-new Lemon Lime flavor, seating, photo moments, and more.

Going to the Big Game? Buy no-fee game tickets on TickPick to get HELLAVA Savings and guarantee yourself a FREE General Admission ticket to Guy’s Flavortown Tailgate. TickPick, the original no-fee ticket site that guarantees the best prices on tickets to live events and the official ticket partner of Guy’s Flavortown Tailgate, is the brand powering FREE access to Big Game Weekend’s largest culinary event ever. To learn more about this exclusive offer, visit www.TickPick.com.

Rémy Martin: Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. During Big Game Weekend, Rémy Martin will debut its first national advertisement during the first quarter of the Big Game — highlighting how teamwork and the pursuit of excellence drive us forward through a never-before-seen lens for the brand.

As a proud partner of the first-ever Guy’s Flavortown Tailgate, Arizona IV Medics is excited to offer on-site treatments by licensed medical professionals to guests at the tailgate. Our services, including IVs and B12 shots, help keep fans feeling their best during Big Game Weekend. To learn more about our mobile IV therapy services, please visit our website at www.azivmedics.com.

KickStand Cocktails, the only canned cocktail dedicated to spice, is bringing the heat to Flavortown. Featuring custom KickStand bars on-site, fans will have the opportunity to experience KickStand’s four CRUSHABLE™ flavors — Roasted Jalapeño Cucumber, Smashed Raspberry Serrano, Charred Pineapple Poblano and Torched Peach Chipotle, ranging from mild, medium and hot.

The incredible VIZIO Bus is making its next stop in Flavortown. Fully equipped with VIZIO’s newest TVs and sound bars, and a sneak peek at VIZIO’s latest big announcement, guests can visit the bus to cool down, capture content in an amazing setting, and enjoy the innovation of VIZIO. If you can’t make it to Flavortown, check out the Fork & Flight Channel on VIZIO’s WatchFree+ streaming service for around-the-clock shows and features for foodies.

Santo Tequila, certified additive-free and made from the finest 100% Blue Weber Agave from the highlands of Jalisco, Mexico, is proud to feature its signature spirit at Guy’s Flavortown Tailgate. Founded by Sammy Hagar and Guy Fieri himself, this premium tequila will be served in three different award-winning expressions on-site at the Tailgate: Blanco, Reposado and Mezquila — a one-of-a kind mezcal/tequila blend.

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About Guy’s Flavortown Tailgate

The inaugural Guy’s Flavortown Tailgate kicks off Big Game Weekend 2023 at an unprecedented location within kicking distance of the championship game. Part food, part music festival, the free and family-friendly event was designed to celebrate the local flavors of the host city and is poised to be the largest tailgating event in history. Hosted by America’s favorite restaurateur, New York Times Best Selling Author, Emmy Award-winning TV host, and one of the most influential culinary stars to date, the one-of-a-kind event is open to 10,000 locals and football fans visiting for the Big Game. Guy’s Flavortown Tailgate is produced in partnership with Medium Rare. Guy’s lauded production company Knuckle Sandwich and Medium Rare previously produced Guy’s Restaurant Reboot, a virtual live-stream benefiting the hospitality industry during the early months of the COVID-19 pandemic in 2020.

About Medium Rare

Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties, including Shaquille O’Neal’s Fun House, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Restaurant Reboot, The Sports Illustrated Awards, Rob Gronkowski’s Gronk Beach, and more. Creating and executing iconic IP and events that draw in millions of views and fans from around the world, Medium Rare also reaps industry accolades. Recognized with six Webby Awards, Medium Rare founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. Industry innovators, the team has overseen successful launches and NFT campaigns for groups including The Golden State Warriors and the Preakness Stakes, shattering sales records in each category. The group’s world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes, including Gordo (formerly DJ Carnage), DJ Diesel aka SHAQ and Rob Gronkowski. For more info, visit www.Medium-Rare.com.

About Stagecoach

Stagecoach, produced by Goldenvoice and now in its 15th year, is the world’s premier country music festival. The three-day event held at the Empire Polo Club in Indio, California, features a staggering mix of the genre’s biggest stars and its hottest rising acts. Named “Best Country Festival” by Billboard, Stagecoach is the bucket-list country music festival for both artists and fans alike. Past headliners have included Garth Brooks, Kenny Chesney, Eric Church, Miranda Lambert, Tim McGraw, and Carrie Underwood, alongside many others. Additional activations on-site have included fan-favorite Guy Fieri’s Stagecoach Smokehouse, Compton Cowboys, Nikki Lane’s exclusive Stage Stop Marketplace and the Honky Tonk Dance Hall. Tickets and more information can be found at stagecoachfestival.com.

Source: Guy Feiri’s Flavortown Tailgate

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January 25, 2023