$49 Target Membership Launching in April
Target is upping the ante in the competition against retail giants Amazon and Walmart with the introduction of a new premium membership tier called Circle 360.
Set to launch on April 7, this paid service promises unlimited same-day delivery, leveraging Target’s Shipt service to establish a strong presence in the same-day delivery market. Target’s CEO, Brian Cornell, revealed that Circle 360 aims to enhance the recognition of Target’s same-day delivery capabilities.
Boasting over 100 million members, the existing Circle program, launched in 2019, has seen members visit more frequently and spend significantly more compared to non-Circle shoppers.
With an initial promotional price of $49 for the first year, the Circle 360 membership offers the convenience of one-hour delivery at no additional cost or markups, along with access to Shipt’s diverse marketplace featuring various retail brands.
Sylvester also said members could grab “everything from groceries to household essentials to the newest must-have item with no additional fees, no markups, and support from our preferred shoppers.” Same-day delivery from Target is currently two hours or less and requires either a $99 membership with Shipt (for orders over $35) or a $9.99 fee on eligible orders.
She said the $49 price would continue for cardholders of the Target-branded credit, debit, and reloadable Red Cards after the promotional period has ended.
Check out more details below about the three new Target Circle membership options that build on each other.
Target Circle
The newness kicks off when Target Circle launches on April 7, with every member getting access to automatic deals applied at checkout — so you can feel confident you’re getting the best deal every time, without having to search for or add individual offers. It’s a super easy (and always free-to-join) way to get more of what you love, like exclusive partner perks. Big fan of Target Circle Bonuses? They’re not going anywhere! You’ll still be able to earn Target Circle Rewards and save with personalized deals.
Target Circle Card
To save even more, Target Circle Card1 (previously known as Target RedCard) will offer an extra 5%2 off instantly every day — on top of your Target Circle deals. You’ll also have access to no-rush returns (that’s an extra 30 days to return your items3), free 2-day shipping4 on hundreds of thousands of items on Target.com, and a cardholder special pricing for our paid membership (hint: cardholders will only pay $49 for Target Circle 3605).
Target Circle 360
Also launching on April 7: Our new paid membership, Target Circle 360, with free same-day delivery from Target’s same-day delivery service, Shipt, and its more than 100 retail partners. Best of all: It’s delivered in as little as an hour with no delivery fees. You’ll also gain access to free 2-day shipping4 and the ability to deliver to your door — or someone else’s. (Hello easy, last-minute gift-giving!)
As a special launch offer, from April 7 to May 18, you can sign up for Target Circle 360 for only $49 for the first year.5
Find more details here.
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