I’ve lived in NYC for almost a year and a half now. As you can imagine, living here costs a pretty penny, so I’ve had to be smart with my spending. Don’t get me wrong—I love a designer lipstick, an expensive mascara, or a $400 face mask as much as anyone, but I’ve learned there are dozens of hidden gems you can get for $20 or less. I challenged myself to narrow it down to the 15 products that have completely surpassed my expectations and whose performance is on par with the more expensive products I have. Keep reading to see them all, including an innovative moisturizer, a Dior lip oil dupe, and my favorite holy-grail mascara.

Emma Walsh

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