Can you believe we’ve already made it to November? The imminent transition from fall to winter signals the beginning of the holidays and, yes, the nonstop sales as far as the eye can see, including Nordstrom’s annual Black Friday and Cyber Monday sales. While they haven’t started just yet, I’ve combed through thousands of haircare, skincare, and makeup offerings to find the 20 products I’ll be adding to my holiday shopping list for friends, family, and—admittedly—for yours truly.

If you don’t have plans to browse Nordstrom’s beauty department IRL or you need some extra shopping inspo, you’ve landed in the right place. At Who What Wear, we’re all about high-quality products without having to put up with equally high prices. Keep scrolling to check out which ones have caught my eye and completely won me over before they’ve even left my shopping cart.

Maya Thomas

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