By Dominic Chopping
STOCKHOLM–Sweden’s Hennes & Mauritz Monday announced plans to launch physical and online stores in Brazil during 2025.
The fashion retailer said it will initially enter major cities in southeast Brazil with a view to further increase its presence across the country over time.
In Latin America, H&M is currently present in Mexico, Peru, Uruguay, Chile, Colombia, Ecuador, Guatemala, Panama, and Costa Rica, and it said that with a population of over 210 million in Brazil there is considerable potential for expansion.
To support the initiative H&M said it is partnering with Dorben Group, a Latin American luxury and fashion retail partner.
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