EGT Digital, a Bulgarian specialist in iGaming technology, has unveiled a major new partnership with bet365, one of the global leaders in gaming and sports betting. Under the deal, the former company will provide its new partner with content in the Bulgarian market.
EGT Digital will leverage its cutting-edge game aggregation platform to supply popular games from leading developers to bet365. As a result, the latter company will be able to engage its players in Bulgaria with games from a number of studios, including Amusnet, CT Interactive, Playson, Wazdan, 7mojos and 7777 gaming.
Bet365’s players will also get to experience EGT Digital’s proprietary content.
The partnership will arm the operator with games that resonate with local players, allowing bet365 to expand its presence in the Balkans. The leading company offers gaming products in a variety of international markets and recently made a foray into Arizona.
EGT Digital Is Happy to Be Trusted by a Gambling Leader
A bet365 spokesperson commented on the deal with EGT Digital, describing Bulgaria as an “exciting market.” The spokesperson said that his team is happy to expand its gaming portfolio in the region and add games from local studios to its offering.
The aggregator, designed by the proven casino software developer EGT Digital, will enable us to enrich our Games product with high-quality slot games that have established themselves as favorites with local players.
Bet365 spokesperson
Tsvetomira Drumeva, EGT Digital’s head of sales, echoed bet365’s excitement about the tie-up and expressed her positive expectations regarding the partnership. Drumeva said that EGT Digital is very happy to be recognized by one of the biggest brands in the world of online gaming.
We are very happy to work with one of the biggest brands in the gaming industry on a worldwide level and to have the opportunity to contribute to their success in our country. It’s an honor to us that bet365 chose EGT Digital and I am excited to see the results of our collaboration.
Tsetomira Drumeva, head of sales, EGT Digital
Last year, EGT Digital made a foray into Serbia with MerkurXtip, further expanding its Balkan footprint.
In other news, bet365 was just named as one of the fairest sportsbooks by players in the United Kingdom and the USA. The inaugural FairPlay Fair Betting Survey uncovered important insights regarding players’ views and which operators they are ready to trust with their money.
Angel Hristov
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