The Cüre brand, maker of broad spectrum CBD-infused products including sparkling waters, wellness shots, gum, and gummies announced Nov. 14 that it has entered into a joint partnership with Hirokazu Yamura, CEO of AJP Co Ltd., to expand its portfolio of CBD products into retail and e-commerce marketplaces in Japan.
Founded in 2019, Cüre, pronounced “coor,” is a New York-based CBD wellness company led by Roland Nesi, founder of Roar Organic, with the help of health and wellness expert Saf Sadiq.
Earlier this year, Sadiq traveled to Japan himself, and noticed the flux of CBD specialty stores, retail outlets, and the products available—leading to the decision to set up shop overseas. “Immediate growth from month to month is what we’re seeing there,” Sadiq tells Forbes.
He explained that the CBD market specifically is a great fit because of the way cannabis is strictly prohibited there and the slowly dissolving attitudes surrounding pot, making a non-psychoactive product more appealing.
“The [market] has exponentially grown in the last couple of years, and that’s due to our partner over there who’s done all the research in the market for different alternative medicines that are really becoming popular,” Sadiq says. “Those that are really gaining a lot of headway in terms of…
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