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Plus down, Thotiana. Apple TV has become the latest streaming service to try and rebrand its way into viewers’ hearts. As part of a press release for the streaming debut of F1: The Movie, the company said “Apple TV+ is now simply Apple TV, with a vibrant new identity.” What else does that vibrant new identity entail? Unclear!
This is just the latest in a long list of rebrands for streamers. HBO Go became HBO Max, then just Max, then HBO Max again. IMDb Freedive became IMDb TV, then Freevee, then it became extinct. CBS All Access became Paramount+ after CBS remerged with its former studio. It has stayed Paramount+ even after the Skydance acquisition and all the political fallout it entailed. And most streamers have rebranded as more expensive. But Tubi stays Tubi, stays free, and stays full of both the fanciest and most schlocky horror movies, and for that we should all be thankful.
Bethy Squires
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