Fitness products tend to do well on “Shark Tank,” with companies like Terra-Core and the Simply Fit Board continuing to thrive following their television appearances. MAXPRO Fitness is no exception. It helped that MAXPRO had good numbers going in, despite a meager marketing budget. “We are actually the highest first-year revenue company to ever be on the show!” Nezar Akeel proudly told SimpliFaster.
MAXPRO sells their full suite of products on their website, where the original Portable Cable Machine retails for $1,199 (as of this writing, it is on sale for $797). It’s a hefty price — in fact, it’s more expensive than the $849 model that Akeel brought to “Shark Tank” — but it is still a lower price point than comparable at-home gyms like NordicTrack or Tonal.
MAXPRO is still $849 on Amazon, where it has a respectable 4.1 star rating. Some customers critiqued the resistance, which can stick while supporting more weight, as well as the price tag on auxiliary products like the foldable bench and wall track.
Still, MAXPRO is largely on the up and up, with an active Instagram presence that features fitness influencers, military personnel, and even celebrities like Chris Daughtry. The company also hopes to integrate more tech in the future, with their LinkedIn teasing immersive VR workouts that are still in development.
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