Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. The Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to-please testers endorse without reservations.
Let’s be honest—everybody loves that “just got back from vacation” glow. The problem? A real post-vacation glow often comes with a heaping dose of sun damage. That’s why many people turn to self-tanners for a faux glow.
As someone with naturally Edward Cullen–toned skin (read: very pale), I have turned to self-tanners many, many times to make it look like the sun and I have actually met at some point in my life. Self-tanners are a great way to give any skin tone a bronzed boost, but it’s no secret that not all self-tanners are created equally. Choose the wrong formula and you’re bound to end up with a streaky, splotchy, orange-hued mess that you can’t get off no matter how much you scrub. Think colby jack cheese rather than a bronzy glow.
There are tons of “best self-tanner” lists out there, but I’m not going to lie—they’ve steered me wrong before. That’s why I took matters into my own hands. To find the crème de la crème of self-tanners, I started with a list of 21, which I whittled down to 13 to test. For science, I applied the same amount of each self-tanner to my legs and watched them all develop and fade over the course of five days, which included multiple showers, workouts, and even a hot-yoga session. From there, I chose my 10 favorites. Keep reading for the best self-tanners and why, plus info on our rigorous testing process and insight from tan experts and a dermatologist on everything you ever wanted to know about self-tanning.
Katie Berohn
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