How to Apply BB Cream Like a Makeup Artist (Because Application Is Everything)

On the flip side, if you want the lightest, most natural coverage, use a beauty tool you already have—your fingers. “If you want to get the most natural application possible I recommend applying with your fingers as you would a moisturizer,” she says.

If you’re not someone who likes to use their fingers to apply makeup, Hart says there’s a third option: a makeup brush. However, make sure you’re using a soft, fluffy foundation brush, as this will help you buff the BB cream into the skin for an airbrushed effect.