Cuup’s bras and underwear might be Instagram-famous, but the brand genuinely holds up in the real world (according to our testing) — and happy customers love the DTC line’s minimalist pieces in shades ranging from neutral to rich jewel tones. The brand offers a plethora of fits, too: Cup sizes range from A to H and band sizes from 30 to 38.
Even better than a great-fitting bra or fave pair of new underwear? New bras or underwear you got on sale. And right now, you can save on sets and bundles of bras and underwear courtesy of an extra 20% off at checkout — that’s in addition to the already-marked down prices you see.
Two tips: You can customize most of the colorways in the bundles, so play around with them and don’t scroll by if you don’t love the colors on the preview. Also, the underwear is final sale, so be sure of your picks before you purchase.
Read on for some of our favorites from the sets on sale.
$114 $70 at Cuup
This minimalist set in icy blue features a perfect-for-midwinter balconette bra and barely-there G-string with a waistband designed to stay up.
$146 $110 at Cuup
Get through a full calendar this winter with bras that are the supportive friends you need. These each feature plunge necklines and have lightweight underwire that won’t poke you or dig.
$244 $154 at Cuup
Out with the old and in with the new in 2023 — to that end, there’s this great bundle of five thongs and two mesh bras in balconette and plunge shapes that are both practical and sexy for every day.
$254 $177 at Cuup
Perfect for slow mornings and lazy days, this sparkly loungewear set (robe, high-waisted briefs and cropped tank) will arrive just in time for the first morning of the year — if you don’t wait too long to order, that is.
$114 $70 at Cuup
This set has classic good looks: a pretty plunge bra in silky black satin and an easy-wearing string thong to match.
$100 $68 at Cuup
With a little shimmer (well, a lot) to add sparkle to glum winter mornings, this pack of high waist thongs will get you through the work week in style (and comfort).
$219 $147 at Cuup
Need to just refresh your bra drawer totally in 2023? Pick up this trio of bras, which will get you through most outfits: You’ll get a scoop bra in sand, a mesh balconette in black and a plunge bra in white.
$128 $86 at Cuup
Buying underwear and bras in coordinating 3:1-ratio sets makes a lot more sense than 1:1 bra-to-underwear ratios, and this neutrally inclined multipack gets you a pretty mesh bra in taupe plus a trio of high waist underwear in shades from beige to milk chocolate.