Black Friday draws large crowds despite lowest consumer sentiment in 3 years – CBS News
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There are 27 shopping days between Thanksgiving and Christmas, a marathon that began on Black Friday with a sprint to the stores. Elaine Quijano reports on the hunt for deals.
All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Ralph Lauren just launched its steepest sale of the year, with up to 30 percent off select winter coats, sweaters, accessories, and everything else you’ve been eyeing on their site lately. If you’ve noticed Taylor Swift stepping out in Ralph Lauren lately, consider it your sign to at least browse. (There’s no harm in browsing, right?) Whether you’re shopping for holiday gifts or treating yourself to a little something special, now’s the time — the classics are marked way, way down.
This slim-fit Oxford shirt is the crisp, polished classic that instantly makes you look like you have your life together — even on days you absolutely don’t. It’s a Ralph Lauren classic, equally tailored and comfortable, with that iconic embroidered pony. It’s the shirt you’ll grab for on days you can’t be bothered to overthink an outfit.
best coat
Wool-Blend Wrap Coat
On Sale 30% off
Puffers are practical, but this wool wrap coat is like a cozy-but-sophisticated winter wardrobe glow-up. It cinches at the waist for a fitted silhouette, or wear it open (if the weather allows!) for a more casual look. Elegant? Check. Warm? Check. Versatile? Check.
best sweater
Wool-Cashmere Turtleneck Sweater
On Sale 30% off
This chic-as-it-gets turtleneck might lean a bit luxe on price, but with the Black Friday discount? A treat yourself moment you’ll be grateful for all season long. It’s the kind of effortlessly cool sweater that dresses up jeans or pairs with a silk skirt for a holiday party look. It’s always worth the splurge when comfort meets a forever classic that you’ll wear winter after winter.
best layering top
Stretch Jersey Turtleneck
On Sale 30% off
A turtleneck is an underrated style weapon — especially a Ralph Lauren one that’s 30% off. This one is lightweight and stretchy, so it’s perfect for layering under blazers or chunky knits. It’s equally as effective on it’s own with jeans and a skinny belt for a sleek, no-fuss outfit.
best bag
Shearling-Trim Bradley Crossbody Wallet
On Sale 30% off
Soft suede + plush shearling trim + chain strap = a gorgeous winter bag that doesn’t try too hard. Slip it over your shoulder for grocery shopping or date night. It’s that versatile. It’s an “essentials only” bag, so you won’t be digging endlessly in it looking for your lip balm.
best shoes
Allyson Pebbled Leather Bootie
On Sale 30% off
Chances are the Allyson bootie, with its rich garnet color, are unlike any other pair of boots you own. The low heel makes them day-to-day wearable, and the classic silhouette pairs with everything you already own, whether for work, weekends, or anything in between.
best gift for a man
Striped Wool Sweater
On Sale 30% off
Shopping for a man in your life? This sweater checks all of the boxes: cozy, timeless, looks good on everyone – including you, when you inevitably “borrow” it. The casual stripes make it easy to pair with jeans or dress up for in office days.
Whether you like it or not, Black Friday is here. The holiday shopping season is upon us, and it’s when some of the best deals of the year make their appearance. For Black Friday, Best Buy has really solid tech deals on some of our favorite products we’ve tested and reviewed, ranging from laptops and gaming mice to cordless vacuums. So, whether you’re shopping for the perfect gift for that tech lover in your life or if you’ve been waiting all year for prices to drop on something for yourself, there are a few great options below.
Updated November 28: We’ve added the Breville Express Espresso Machine, AirPods Pro 2, and Oura Ring 4.
The Latest MacBook Pro
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
The M5 MacBook Pro (8/10, WIRED Recommends) is only a month old, and it’s already on sale. It’s the only Mac so far to receive the upgrade to the latest M5 chip, benefiting from improved performance across the board. In my testing, there was a significant step forward everywhere you looked, including the GPU, the CPU, and the Neural Engine for AI tasks. It’s the GPU that’s seen the biggest leap, though, which should speed up both gaming and creative applications. Other than that, this is the same MacBook Pro you probably already know and love, with its bright mini-LED screen, robust speakers, and extra ports (over the MacBook Air, at least).
This base 14-inch model doesn’t have the incredible value of the MacBook Air or the powerhouse performance of the M4 Pro and M4 Max MacBook Pro. Ultimately, when it comes to which MacBook you should buy, the answer is still the Air. But the M5 versions of these laptops aren’t coming until next year, so if you’re after the latest Apple Silicon in one of the best laptops you can buy, this deal on the M5 MacBook Pro is solid.
The Best Bluetooth Speaker
Photograph: Ryan Waniata
Photograph: Ryan Waniata
Photograph: Ryan Waniata
The JBL Flip 7 (9/10, WIRED Recommends) is a Bluetooth speaker that has it all. As our A/V reviewer Ryan Waniata says, “JBL’s Flip strikes the perfect compromise between mobility and sound quality, offering clean detail with plenty of punch.” Waniata also praises the durability of the Flip 7, which is important in a Bluetooth speaker meant to be used outdoors. There are tons of different color options to match your vibe, and it gets up to 16 hours of battery life. The increased water resistance means it’ll bring the party wherever you need it. Put simply, it’s the best Bluetooth speaker you can buy, and it’s at a great price.
Our Favorite Dyson Vacuum
Photograph: Nena Farrell
Photograph: Nena Farrell
Courtesy of Dyson
Everyone wants a cordless Dyson vacuum, but they tend to be exorbitantly expensive. It’s still not cheap, but at $300 off, this is as good a deal as we’ve seen on this vacuum. The V15 Detect is our vacuum expert’s favorite Dyson. In her testing, Nena Farrell says she was impressed by how much dust and dirt it sucked up from her carpet, as well as from hard floors. The V15 Detect also comes with an extra sensor that can actually count the number of dust particles. That’s overkill for most people, but if you have severe allergies (or have friends or family that do), the Dyson V15 Detect can actually verify what you’re picking up.
The Best AirPods Deal
Photograph: Christopher Null
Apple
AirPods Pro 2 (With USB-C)
This discount on the AirPods Pro 2 is sold out some other retailers, but it’s still available at Best Buy. These updated AirPods Pro 2 is the model to come out in 2023, introducing the USB-C charging port and water resistance to the already-great pair of noise-canceling earbuds. The price cut to $191 from the retail price of $250 is great, and it’s probably the pair that most people should buy this holiday season. However, I should mention that the newer AirPods Pro 3 launched recently in September, bringing a huge boost to noise canceling, bass, and battery life. It also has the new Live Translation feature. These newer earbuds are $30 off right now, but they cost an extra $30 over the AirPods Pro 2.
The Best TV Deal Right Now
Photograph: Ryan Waniata
OLED TVs might be the best TVs you can buy, but if you’re shopping for a TV under $1,000 like most people are, the TCL QM6K QLED (8/10, WIRED Recommends) is what you should be eyeing. It’s a 4K mini-LED screen, and our TV reviewers call it “a versatile display that does just about everything well, from naturalistic colors to rich black levels and impressive clarity.” It’s not the brightest TV in the world, but it does come with a 144-Hz refresh rate for gaming and a smart Google TV interface for your streaming needs. There are screen options ranging from 55 inches up to 98 inches, all of which are on sale ahead of Black Friday, with the happy-medium 65-inch model starting at $500.
The Best MagSafe Power Bank
Photograph: Simon Hill
Anker
MagGo Power Bank (10K) (Qi2)
Most people aren’t using the wireless charging on their iPhone to its full extent. Picking up a MagSafe power bank is a great way to do that, and this one from Anker is our favorite. With a 10,000-mAh battery, it can power up an iPhone to a full charge nearly twice. It even works on Android phones because it supports the Qi2 standard. We also like that it comes with a built-in kickstand and a helpful LED light on the side that tells you how much charge is left. It’s $35 off for Black Friday, bringing it to its lowest price so far.
A Fancy Espresso Maker (That You’ll Love)
Breville
Barista Express Espresso Machine
Don’t let price hold you back from your home barista dreams. $200 off the beloved espresso machine that WIRED editor Julian Chokkattu has been using for seven years without issues. He cites the excellent steam wand, consistent pressure for espresso, and easy cleaning as the top reasons to buy it. But the long-term reliability is its biggest strength. When you drop half a grand on a piece of kitchen tech, you need to know that it won’t need to be replaced in just a few years.
The Best Headphones
Photograph: Ryan Waniata
The best noise-canceling headphones from Sony are also the best wireless headphones you can buy right now. Bags of processing power can silence even the loudest sounds around you, and the included microphones are excellent for Zoom calls. Sound quality is top-notch, with custom-made drivers delivering Sony’s sleek and flat sound.
A Brilliant USB-C Hub
Photograph: Eric Ravenscraft
One of the biggest upgrades you can make to your remote work setup is a solid USB hub or laptop docking station. Most laptops don’t have enough ports, especially not if you’re trying to connect multiple, high-resolution monitors. The plug-and-play nature of this is super helpful, too, as you can have all of your peripherals and accessories connected via USB-C.
While you could just go out and buy any old USB hub, the Satechi Dual Dock Stand has some secrets up its sleeve. First off, it’s designed to prop up your laptop slightly with its wedge shape. My favorite feature, though, is the built-in storage slot. It doesn’t come with an SSD included, but any M.2 SSD will work. It’s a handy feature to have. The best part is the price, which is down to $105, a new low at Best Buy for Black Friday.
The Best Windows Laptop Deal
Photograph: Christopher Null
Just last week, this laptop cost $1,000. Now it’s down to $550. That’s a 45 percent drop in price. And while I wouldn’t say this laptop is worth $1,000, it’s an absolute steal for $550. The Zenbook A14’s calling card is its weight of just 2.16 pounds. It’s light enough that it’ll make you do a double-take when you pick it up off the table. That makes it an ideal travel companion to lug across campus or on airplanes. Unlike ultra-light laptops in the past, the Zenbook A14 doesn’t have any major compromises in battery life, performance, or keyboard. It even has an OLED screen, as so many Asus laptops do.
A Cheaper, Better iPad
Photograph: Brenda Stolyar
Photograph: Brenda Stolyar
This is a great price for the base iPad. But a cheaper iPad is only so good if it’s limited by its software. But with the iPadOS 26 update, you’re also getting a better iPad than ever before. With a more accurate cursor and resizable windows, the iPad is now more like a MacBook than ever before. Multitasking on an iPad has always been a nightmare, but now that you can pull up multiple windows side by side and resize them to your heart’s content. Connect it up with a wireless mouse and keyboard, and you’ve got something that could replace a laptop in a pinch.
The Best Phone Under $300
Photograph: Julian Chokkattu
Motorola
Moto G Stylus 2025
No one is calling the Moto G Stylus 5G the best phone in the world. In fact, our phone expert (and tech editor extraordinaire, Julian Chokkattu) recommends Nothing’s Phone 3a as the better cheap phone. But the 2025 Moto G Stylus is not only the best Moto G phone you can buy, it also has a lot of high-end features, such as a large 6.7-inch AMOLED screen with a 120-Hz refresh rate. It even has a beautiful blue back, a built-in stylus, and a headphone jack. That’s a lot of uncommon features in a remarkably cheap phone, especially at its discounted pre–Black Friday price.
The Perfect Travel Partner
Courtesy of Sony
These earbuds came out a couple of years ago, but they remain some of the best you can buy. When they came out, Sony’s fifth-generation of high-end wireless earbuds were trimmed down to around 25 percent smaller and 20 percent lighter than the previous generation. You also get two extra full charges from the case, for a total of up to 36 hours of listening. That all makes it the best pair of earbuds for traveling in particular. There’s no compromise in noise canceling either. In fact, our A/V experts say the XM5 has “some of the most advanced functionality in terms of EQ, touch controls, and adaptive noise canceling available on the market.” They’re $100 off the retail price ahead of Black Friday, which is the best discount we’ve ever seen on them.
The Smartest Android Phone
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
You can’t go wrong with Google’s brand-new Pixel 10. The smartest of the best Android phones, it boasts genuinely useful AI features, like Call Screen and Now Playing. There’s also an excellent, versatile, triple-camera system that includes a 5X optical zoom for capturing action from afar. There’s Qi2 support for magnetic wireless charging and magnetic accessories. It’s unusual to see a deep discount on this year’s Google flagship, so it’s worth biting.
An Incredible OLED Gaming Monitor
Courtesy of Samsung
Samsung
Odyssey G6 OLED Gaming Monitor
Samsung makes some of the prettiest gaming monitors, especially in the past couple of years. Within its Odyssey lineup, there’s now just about every size and form factor of monitor you can imagine. The Odyssey G6 (8/10, WIRED Recommends) is a 27-inch OLED with a resolution of 2560 x 1440 and a 360-Hz refresh rate, which should be great no matter what game you’re playing. Want extreme frame rates for competitive shooters? You can drop the resolution to 1080p and explore the higher echelon of the 360-Hz refresh rate. For slower-paced single-player games, the 1440p resolution is crisp, and the OLED panel gets you gorgeous HDR in games. It’s $250 off the full price ahead of Black Friday, down now to $650.
A Dirt-Cheap Chromebook
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
You can’t expect a laptop this cheap to be without compromises. But when it comes to budget Chromebooks, this is as good as it gets. It’s a reasonably affordable and attractive laptop, with lots of ports, decent performance, and a comfortable keyboard. For a Chromebook, the specs aren’t bad either, coming with 8 GB of RAM and 128 GB of storage. Unfortunately, the touchpad isn’t the best, nor is the display. It’s not bright enough, and the colors look off. For a laptop under $300, though, the CX14 should do the trick, especially for a student or a first-time laptop owner.
One Ring to Rule Them All
Photograph: Simon Hill
Photograph: Simon Hill
The smart ring space has been quiet this year, perhaps partially because of how fantastic the Oura Ring 4 is. It’s smaller and lighter, feeling more like a proper piece of jewelry than ever before. With new features like fertility tracking, an improved health app, and over three days of battery life, our reviewer Adrienne So was consistently impressed by the upgrade over the previous Oura Ring 3. At $100 off the full price, the Oura Ring 4 is continuing to feel like the only smart ring anyone should buy.
An Excellent Prebuilt Gaming Desktop
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
Alienware
Aurora Gaming Desktop
With RAM prices skyrocketing, just buying a prebuilt gaming desktop feels like an increasingly smart move, especially at this price. The Alienware Aurora Gaming Desktop is down to just $1,225, coming with an Nvidia RTX 5060 Ti, Intel Core Ultra 7 265F, 32 GB of memory, and 1 TB of storage. That’s cheaper than Dell’s own price for that configuration, but I wouldn’t recommend buying this particular model, as it comes with only a 500-watt power supply. While that’s enough power for the RTX 5060 Ti, you’ll be limited from upgrading to any GPUs more powerful in the future. So, I’d highly recommend buying one of the configurations with the 1,000-watt power supplies, such as the RTX 5070 configuration. Before buying, I’d also recommend comparing prices with Dell.com, as it has some strong deals on particular configurations, such as this RTX 5070 Ti model for just $1,000.
A Gaming Mouse
Photograph: Henri Robbins
Corsair
Scimitar Elite Wireless SE
If you play MMOs, you know how useful it is to map various actions to buttons on your keyboard or mouse. Well, this gaming mouse from Corsair gives you a ton of options to customize your gameplay. There are 12 reprogrammable side buttons, but the mouse also has a high 33,000-dpi optical sensor and 1,000-Hz polling for low input lag and high responsiveness. It can connect via a 2.4-GHz dongle instead of Bluetooth, too.
A Mesh Wi-Fi System
Photograph: Simon Hill
Photograph: Simon Hill
Photograph: Simon Hill
Everyone could use faster and more reliable Wi-Fi, right? This high-performing, tri-band, Wi-Fi 7 mesh is the runner-up in our Best Mesh guide. You’ll get lightning-fast speeds on the 6-GHz band at close range. Each unit has plenty of ports (one 10 Gbps Ethernet port, one 2.5 Gbps port, a Gigabit port, and a USB 3.0 port), and the Deco app is very easy to use. The possibility of a TP-Link ban in the US might put you off, or it might encourage you to pull the trigger now.
All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Today is the day—Black Friday is herewith the best deals on everything from designer styles to podiatrist-approved sneakers from HOKA. With coveted styles like the Clifton 10 and Bondi 9 sneakers, HOKA is offering an exclusive, members-only savings event with 20% off sitewide.
If you’re not a member, don’t stress. You can join for free today and take advantage of the HOKA sale ASAP.
HOKA Black Friday Sale at a Glance
How to Become a HOKA Member
Want in on this HOKA Black Friday sale? Becoming a HOKA member is super easy and completely free. Plus, it will get you access to free shipping and allow you to earn rewards on your purchases today and in the future. Click here to sign up.
HOKA Member Black Friday Discount
From Black Friday (Nov. 28) to Cyber Monday (Dec. 1), HOKA is treating its members to 20% off all styles, including Taylor Swift’s favorite sneakers, the Clifton 10s, as well as other must-have styles like the Bondi 9 and Challenger 8. You can even snag the brand’s cozier styles, like the Kaha 2 Frost Moc GTX for less.
Cyber Monday (Dec. 1), HOKA is offering an additional excuse to shop, too. When you spend $200+ on sneakers, you get a free pair of HOKA socks with you purchase. In addition to this HOKA Black Friday sale, shop the HOKA sale section for some good sneaker deals on select styles.
Other Retailers With HOKA Black Friday Deals
Aside from HOKA’s site, you can snag good sneaker deals from a variety of retailers!
The Clifton 10 sneakers are one of HOKA’s most popular shoe styles, and a favorite in Taylor Swift’s shoe collection, too. These sneakers are originally $155, but on sale this Black Friday weekend for $124.
Sizes Available: 4-12 Colors: 15
The Bondi 9 sneakers are another top pick, especially if you’re an everyday runner or love to go on long hot girl walks. These sneakers usually cost $175, but you can get them for under $150 right now.
Sizes Available: 4-12 Colors: 14
Challenger 8
On Sale 20% off
If you prefer to run on trails or spend your weekends casually hiking city hilltops, the Challenger 8 are the pick for you. Originally $155, you can now add them to your cart for $124 with the HOKA Black Friday sale.
Sizes Available: 5-12 Colors: 6
The Arahi 8 offer a sleek fit compared to some HOKA styles (IYKYK), but doesn’t sacrifice that incredible cushioning HOKA is known for. Originally $150, you can grab these for $120 this Black Friday weekend.
Sizes Available: 5-12 Colors: 7
Gain speed on your training runs with the Mach X 3 sneakers. These were specifically designed for speedy training and provide excellent support and cushioning throughout the footbed. They’re originally almost $200, but you can grab them for $152 now through the HOKAY Cyber Monday sale on Dec. 1.
Sizes Available: 5-11 Colors: 2
Kaha 2 Frost Moc GTX
On Sale 20% off
We don’t recommend running in the Kaha 2 Frost Moc GTX, but they are the best winter sneakers for everyday wear—whether you’re walking to a coffee shop for a cozy cup of joe or running errands this holiday season. They’re originally $200, but on sale for $160 this weekend.
Sizes Available: 5-11 Colors: 4
Elite Terrain System Kaha 3 Low GTX
On Sale 20% off
If you love to hike but don’t want to slip into hiking boots, the Elite Terrain System Kaha 3 Low GTX are a fantastic hiking boot alternative, since they are designed for rough terrain. These hiking sneakers are usually $220, but you can get them for $176 through Dec. 1.
Sizes Available: 5-15.5 Colors: 1
Speedgoat 6 Studio Proba
On Sale 20% off
Want a pair of cute sneakers that add a nice pop of color to your athleisure? Go with the Speedgoat 6 Studio Proba. These sneakers are designed for lifestyle wear and a comfy pair to run errands in. Originally $160, they’re on sale for under $130 this Black Friday weekend.
Sizes Available: 5-15 Colors: 1
Skyward Laceless
On Sale 20% off
For an adaptive sneaker option that is great for recovery (or just everyday comfort) the Skyward Laceless are out favorites. These sneakers without laces are usually $175, but you can slip them into your shoe collection for $140 during the HOKA Black Friday members sale.
Jessica C. Andrews (she/her) is an award-winning editor and writer who currently works as the senior style director of PS, overseeing beauty, fashion, shopping, and identity content. With more than 15 years of experience, her areas of expertise include fashion, shopping, and travel. Prior to joining PS, Jessica held senior roles at Teen Vogue, Refinery29, and Bustle and contributed to The New York Times, Elle, Vanity Fair, and Essence. She’s appeared on “Good Morning America,” NBC, and Fox 5 New York and spoken on various panels about fashion, hair, and Black culture.
If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
Amazon is delivering the magic this Black Friday season.
The retailer has slashed prices on dozens of Blu-ray boxed sets and other physical media this week, and one of the best deals we found was on this eight-film “Harry Potter” set. The Blu-ray package, currently 31% off, bundles all eight films in the Warner Bros. franchise, spanning the series from “Sorcerer’s Stone” through “Deathly Hallows – Part 2” across 16 discs.
BLACK FRIDAY DEAL
Harry Potter: 8-Film Collection [4K Ultra HD + Blu-ray]
The set includes the complete lineup: “Harry Potter and the Sorcerer’s Stone,” “Chamber of Secrets,” “Prisoner of Azkaban,” “Goblet of Fire,” “Order of the Phoenix,” “Half-Blood Prince”, and both parts of “Deathly Hallows.” Each film is presented in high-definition with the theatrical cuts intact.
The Blu-ray discs also include the previously released bonus features for the series, which vary by title. Extras include behind-the-scenes featurettes, cast and crew interviews, production diaries, deleted scenes, and making-of materials that were originally issued during the films’ home-entertainment runs. Several of the early films also retain interactive “In-Movie Experience” tracks and BD-Live content, where applicable.
The “Harry Potter” franchise has remained a reliable driver of physical media sales for more than a decade, routinely ranking among the top-selling catalog titles each holiday season. In 2016, Warner Bros. remastered the entire franchise for 4K UHD, rolling out each film with upgraded HDR and Dolby Atmos mixes. Since then, they’ve issued multiple home-entertainment editions over the years — including the original Blu-ray and DVD releases, the multi-volume “Yearbook” sets, and the premium “Wizard’s Collection” box, which remains one of the studio’s most elaborate collector’s editions to date.
Nearly three and a half hours before sunrise, there was a line of people waiting outside the JCPenney at Potomac Mills in Winchester, Virginia.
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Black Friday is more than just sales for these bargain hunters
Black Friday is the Super Bowl of shopping for bargain hunters.
Nearly three and a half hours before sunrise, there was a line of people waiting outside the JCPenney at Potomac Mills in Winchester, Virginia.
Yes, people were looking for deals, but that was not the only reason people stood outside in the cold air, waiting for the store to open at 5 a.m.
“The sales, getting out around the people,” Beverly Newbell, of Dumfries, said. “And the rush.”
Several of the people in line were out-of-towners visiting relatives for Thanksgiving, including Rusty and Bill.
Rusty said this was the first time in the decades of Black Friday shopping that her husband Bill joined her.
Bill said since they were not home in Charlotte, North Carolina, he didn’t want her to shop alone, and he jokingly said he wanted to keep an eye on how much she was buying.
‘The best day of the year’
Those waiting outside JCPenney were excited because they were handing out free snow globes. This tradition dates back many years, and this year’s theme was Snoopy.
Kim and her son Oliver, who live close by the store, were two of the first people to get one.
“It’s Black Friday, it’s the best day of the year,” Kim said.
Oliver, 12, agreed, saying, “It’s really fun.”
Of course, the sales are a big part of Black Friday.
The National Retail Federation predicts nearly 190 million people will shop between Black Friday and Cyber Monday, so it shouldn’t surprise anyone that a lot of people are willing to drive long distances to get a good deal.
Twinel Bradford drove from Waldorf, Maryland, to Woodbridge, Virginia, because The North Face Outlet had a deal she couldn’t pass up.
“It’s 60% off today,” Bradford said. “I’m getting two jackets, one for me and one for my daughter.”
Even though Bradford was waiting in a line that took some an hour and a half to get through.
“Whew, this line is probably a mile long to stretch it all the way out,” Bradford said, laughing.
Once the sun was shining on the cold, windy day, the parking lot at Potomac Mills was packed, and walking toward the mall was a pair of newlyweds from Oregon.
This will be Grace and Zane’s first Christmas as husband and wife, and they may have different priorities when it comes to their idea of the perfect Christmas gift.
While Grace said she’d love for her friends and family to get them gift cards, Zane smiled and said, “Audi R8.”
Zane did acknowledge it would be hard to fit under the tree, but his wife had a solution.
“The keys would fit,” Grace said.
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Wake Up! It’s time to buy. Black Friday is here, and the deals are raining down across the web. This is a chance to secure some gifts for the holiday season, snag those gadgets you’ve been eyeing for yourself, and avoid paying full price for anything.
The Kindle Scribe is a great combo e-reader and digital notebook. There are a few new models coming this winter, but we still think this one is worth buying, especially since it’s on sale.
While there are worthy bargains in the deluge, you’ll also find people recommending devices they’ve never actually used at prices that aren’t really discounted. WIRED’s list of the absolute best Black Friday deals is different. Everything here was hands-on tested by a member of our Reviews team and recommended. And we track prices through the year, to ensure that any deal we feature actually is a discount.
Black Friday afternoon update: We’ve added deals on tech accessories and pet gear.
Best PC Laptop Deal: Dell 14 Plus for $500 ($100 off)
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
Finally, a $500 Windows laptop that isn’t just decent or mediocre, but actually good. The resolution is 2560 by 1600, with decent color accuracy and brightness. The battery life isn’t just adequate—it’s downright impressive. And the touchpad, which is an area where many budget laptops compromise, actually feels smooth and responsive. This is something no other Windows laptop can pull off. The only catch is that it’s a Doorbuster-style sale, meaning once they sell out at this price, this discount will disappear. —Luke Larsen
More PC Laptop Deals
Microsoft
Surface Laptop (7th Edition, 2024)
The Surface Laptop is the MacBook of the Windows world, and the seventh edition has a brilliant display and great battery life. It’s normally priced at $1,000, but you can save 20 percent on Black Friday.
Asus
Vivobook 14 (X1407QA)
If the Dell 14 Plus is sold out, the Asus Vivobook 14 is your next best bet for a budget laptop on sale. The 16-inch model has an even deeper discount.
Razer
Blade 14
This incredibly compact, powerful little laptop works just as well for studying, content creation, and work as it does for gaming.
Microsoft
Surface Pro 12
This smaller version of the Surface Pro is every bit as long-lasting and premium, only more compact. That’s exactly what you want in a detachable 2-in-1 device.
Best MacBook Deal: MacBook Air (M4) for $749 ($250 off)
Photograph: Brenda Stolyar
Apple
MacBook Air (M4, 2025)
The M4 MacBook Air came out in early 2024, and it’s remained the best laptop you can buy. The price has slowly dropped, too. It’s now down to $749, and when you compare this directly with the quality of similarly priced laptops, you’ll see why it’s still at the top of my list. The display quality and resolution is top-notch, while the performance and battery life remain best in class. Now, you might be wondering if you should wait for the M5 MacBook Air instead of pulling the trigger on this deal. If the rumors are true, we’re still at least a few months out from the M5 MacBook Air, making this M4 still worthy of a purchase at this price. —Luke Larsen
More MacBook Deals
Apple
MacBook Pro (M5)
The new MacBook Pro is only a month old, and it’s already on sale. It may not have been a significant revamp, but it’s currently the only Mac to get the latest M5 chip.
Apple
MacBook Pro (M4 Pro/M4 Max, 2024)
While not a huge discount, the M4 Pro MacBook Pro remains a supremely powerful and premium laptop, still a meaningful step up in performance over the M5 MacBook Pro.
Best Computer Peripheral Deal: Audioengine A2+ Speakers for $223 ($56 off)
Photograph: Simon Hill
Photograph: Simon Hill
These Audioengine computer speakers rarely go on sale, so now’s a great time to pick up a pair. They’re our favorite computer speakers, with robust sound, and they won’t take up much room on a desk. —Luke Larsen
More Computer Peripheral Deals
SteelSeries
Rival 3 Gen 2
You don’t need to be a gamer to enjoy a good gaming mouse, especially one that is this affordable. They don’t break the mold, but the Rival 3 Gen 2 comes in wired or wireless flavors, and it’s extremely reliable, like a Toyota Camry.
Emeet
SmartCam S800
This 4K webcam does particularly well in low-light conditions, and should be a decent step up from your laptop webcam. Just make sure to use the included software to tweak the colors, as they’re a bit green right out of the box.
Best Wifi Router Deal: Asus RT-BE58U for $98 ($52 off)
Photograph: Simon Hill
This is the Wi-Fi 7 router I recommend for most people in our best Wi-Fi routers guide because it’s easy to set up and will cover homes and apartments up to around 2,000 square feet with fast and reliable connectivity. It’s only dual-band, so you do miss out on the 6-GHz band, but you get all the other advantages of Wi-Fi 7. It also has a generous array of ports and comes with free security software and parental controls. Support for VPN service, separate IoT or guest networks, and Ai Mesh rounds out an excellent device. —Simon Hill
More Wi-Fi Router Deals
Amazon
Eero Pro 6E
One of my favorite mesh systems, this Wi-Fi 6E mesh is ideal for smart homes, provides reliably speedy Wi-Fi, and is oh-so-easy to set up and use. You can nab the three-pack for 40 percent off.
TP-Link
Deco BE67
This high-performing, tri-band, Wi-Fi 7 mesh is the runner-up in my best mesh guide, and it’s a great value at this discounted price, which is $200 below standard.
This is our favorite TV for most people, because it offers excellent color and great processing, and contains virtually every app you could want. Mini LED backlighting means that you’ll have excellent contrast and plenty of performance in bright rooms, and TCL’s anti-glare technology makes it nice even when sunlight hits it. Its price is the main appeal; you’ll pay hundreds of dollars more for a TV that looks any better. —Parker Hall
More TV Deals
LG
G5 OLED
The G5 is LG’s highest-end OLED, and it is perhaps the prettiest screen we saw all year. With the price dropping below $2,000, it’s a no-brainer for your home theater update.
Sony
Bravia 8 II QD-OLED
Sony TVs are high-priced for a reason: They have the best processing in the game, and they tend to look just a bit sharper than their competitors.
LG
C5
This is probably the best all-around OLED of the year. We’ve yet to get this specific model in for testing, but the C series models we have tested in the past offer a great mix of brightness and color, and good performance for gaming and sports.
TCL
QM8K QLED
This is a higher-end TCL that is great for bright rooms and sports, thanks to a super high peak brightness.
Best Streaming Device Deal: Roku Streaming Stick Plus for $19 ($21 off)
Photograph: Parker Hall
Roku
Streaming Stick Plus (2025)
The Roku Streaming Stick Plus is what I’d recommend for anyone who just wants to enable an older TV to stream modern apps. It looks fine, but I’d get a nicer stick if you have a newer TV. That said, you really cannot beat this $20 price. This is a device that can breathe new life into an older screen in your basement or garage, or which you can use to stream your shows in a hotel room without being too annoyed if you someday leave it behind. —Parker Hall
More Streaming Deals
Roku
Ultra
The highest-end Roku is the one we’d recommend if you want the highest possible streaming quality, thanks to its support for Dolby Vision.
Google
TV Streamer (4K)
If you like casting to your TV from your phone, the Google TV streaming is a favorite for Android users, thanks to tight Google integration. You can save 25 percent during this event.
Roku
Streaming Stick 4K
This is the best streaming stick for most people, thanks to its support for 4K resolution and HDR.
Amazon
Fire TV Stick 4K Max (2nd Generation)
This is a solid 4K streaming stick with an easy-to-use operating system that favors Amazon content.
Best Soundbar Deal: Yamaha Audio SR-C30A for $220 ($60 off)
Courtesy of Yamaha
This is our favorite soundbar system for most people, thanks to its great wireless subwoofer, solid audio processing, and compact footprint below most screens. If you have been struggling to hear the voices on screen, or you’re just looking for a more cinematic experience, I recommend the SR-C30A. —Parker Hall
More Soundbar Deals
Sony
Bravia Theater System 6
If you don’t want to see speakers all around your room, the System 6 is a classy and good-looking wireless system from Sony that will fill your room with sound without physically standing out.
Yamaha
True X Bar 50A
This is essentially Yamaha’s Dolby Atmos-enabled version of the SR-C30A above, and it is worth the upgrade if you’re looking for even more immersion.
Yamaha
SR-C20A
This is the subwoofer-less version of our favorite soundbar for most people. If you have a smaller space and don’t need deep bass, it’s a great deal from this legendary Japanese brand.
JBL
Bar 500MK2
This slim and narrow soundbar comes with a large wireless subwoofer that adds a real rumble of bass.
Best Bluetooth Speaker Deal: JBL Flip 7 for $110 ($40 off)
Photograph: Ryan Waniata
Photograph: Ryan Waniata
Photograph: Ryan Waniata
JBL’s Bluetooth speakers are some of our favorites on the market, and the Flip 7 is no different. We like how durable it is, as well as how loud the tube-shaped speaker can get when placed on a table or in a corner. —Parker Hall
Sonos
Era 100
Sonos has fallen from grace in the past two years, thanks to a wonky app that still seems to have issues, but the Era 100 remains a great wireless speaker with solid sound.
Sony
SRS-XB100
These little Bluetooth speakers are a great addition to a hike or camping trip, and they easily tie to a pack.
JBL
Clip 5
We like the Clip series because they have a built-in carabiner that lets you clip them to anything around.
Tribit
Stormbox Blast 2
This boombox-style speaker will bring the party anywhere, complete with built-in lights.
Best Headphone Deal: Sony WH-1000XM6 for $398 ($62 off)
Photograph: Ryan Waniata
These are the best noise-canceling headphones from Sony, and among the best wireless headphones you can buy. They have insane processing power that can easily silence even the loudest sounds around you, and the included microphones are also awesome for Zoom calls. Sound quality is excellent, with custom-made drivers delivering Sony’s sleek and flat sound. —Parker Hall
More Headphone Deals
Apple
AirPods Pro 2 (With USB-C)
AirPods Pro—even last-gen models like these—are absolutely still worth buying for iPhone owners. They have great noise canceling, decent sound, and they pair instantly with any iOS device. You can save 30 percent during this sale.
Beats
Powerbeats Pro 2
These are some of our favorite workout headphones, thanks to their clip-based design and good integration with iOS, thanks to Apple’s Beats ownership.
Sony
WH-1000XM5
Sony’s WH-1000XM5 headphones remain some of the finest you can buy, despite being older than the latest WH-1000XM6.
Nothing
Headphone (1)
I like these see-through over-ears, which have one of the best volume knobs I have used on a pair of headphones, and which feature audio designed by acclaimed hi-fi brand KEF.
Soundcore by Anker
Aeroclip
Open buds are a great way to listen to podcasts or music while also hearing the world. These are some of our favorites.
JLab Audio
Go Air Pop
If you just need a dirt cheap pair of earbuds for your gym bag, these are on sale.
Apple
AirPods 4
They’re not what our reviewers like, but they are popualar and close to half-off. At this price you can afford to risk losing them.
Best Smartphone Deal: Google Pixel 10 for $599 ($200 off)
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Google’s brand-new Pixel 10 is one of the best Android phones on the market right now—it’s rare to find a phone at this price, especially on sale, with a triple-camera system that includes a 5X optical zoom sensor. 5X! That means you won’t have trouble capturing sharp photos of birds up in the tree, your kid earning their diploma, or your favorite artist onstage. Not to mention this is one of the first flagship Android phones with Qi2 magnets, meaning, like Apple’s iPhones, you can magnetically attach the phone to wireless chargers and docks for speedy charging (and attach various fun magnetic accessories). Best of all is Google’s smart software; yes, there’s a lot of generative AI creep that isn’t super useful, but tools like Call Screen can filter out spam calls, and Now Playing automatically tells you what song is playing at the coffee shop without you having to lift a finger. Read our Best Pixel Phones guide for more details. —Julian Chokkattu
More Smartphone Deals
Motorola
Razr Ultra (2025)
This is the hottest flip-style folding phone of the year. The Razr Ultra comes in snazzy designs, has a surprisingly strong camera, and a very useful external display for when you don’t want to open the whole thing up.
Motorola
Moto G Stylus 2025
Want to spend as little as possible but still want a good smartphone? This Moto G Stylus (make sure it’s the 2025 model) is the best bang for your buck, with wireless charging, good performance, a headphone jack, a microSD card slot, and, naturally, a built-in stylus.
Best Mobile Accessory Deal: Nomad 65W Slim Power Adapter for $41 ($8 off)
Photograph: Julian Chokkattu
Nomad
65W Slim Power Adapter
This is my favorite charger, and I’ve been using it for all my gadgets for several years. Nomad’s 65-watt charger is incredibly slim, and it can fit in the tiniest pouches of a bag or purse. It comes with two USB-C ports. When both are in use, you get 45 watts out of the left port and 20 out of the right. If one device is plugged in, the 65 watts of power is more than enough for tablets and phones, and should be sufficient for a MacBook Air or Windows laptop (unless it’s a high-powered machine). —Julian Chokkattu
More Accessory Deals
Apple
AirTag
The best way for iPhone users to stop losing their stuff is to attach one of these AirTags to it. Black Friday pricing makes it easy to stock up.
Spigen
Ultra Hybrid MagFit Case
This Spigen clear case comes in several fun designs that portray the internal components of a smartphone. It’s my favorite cheap case for the iPhone 17 range, though it’s also available for devices dating back to the iPhone 14 Pro.
Arc
Pulse Case
Arc makes popular bumpers for iPhones and select Google Pixel and Samsung phones. They’re just pieces of metal that snugly attach to the top and bottom, but they protect the corners, which is often the point of impact in a drop. There’s 10 percent off sitewide for Black Friday, and select purchases may be eligible for a free Arc Impact.
UAG
Pathfinder Case
UAG makes bold and loud cases for iPhones, Pixel, and Samsung phones, and you’ll find the brand in many of our case guides. The Pathfinder is most often my favorite of its designs, especially in the bright colors. Right now, it’s offering 30 percent off your entire order with the code SAVEMORE.
OtterBox
Commuter, Defender Pro, and Defender XT
I’ve featured the cases for Samsung’s Galaxy S25 series here, but OtterBox makes cases for many popular smartphones, and it’s currently offering 40 percent off sitewide and up to 50 percent off on select products. Its Commuter and Defender series are the more protective cases, but the Symmetry series has lots of fun designs.
Best Tablet Deal: Apple iPad A16 (2025) for $274 ($75 off)
Photograph: Brenda Stolyar
Photograph: Brenda Stolyar
The current model of iPad (A16) has dropped below the $300 price we typically see on sales. This is a basic tablet that functions as a second screen for everything from watching movies on a flight to checking the news in bed without your reading glasses.
More Tablet Deals
OnePlus
Pad 3
OnePlus may have just announced a cheaper tablet—the OnePlus Pad Go 2—but the OnePlus Pad 3 is still a fantastic high-end tablet that has a large 13.2-inch screen without a crazy price. It has excellent multitasking features and great performance.
Samsung
Galaxy Tab S11 and Tab S11 Ultra
I haven’t tested the Galaxy Tab S11 yet, but I did test its larger sibling, the Tab S11 Ultra. They share many of the same specs, though the Ultra has overkill features like Wi-Fi 7 support, an extra ultrawide camera, and more storage. The smaller Tab S11 is a much better buy, especially at this price.
Best Power Bank Deal: Nimble Champ for $20 ($5 off)
Photograph: Simon Hill
The Nimble Champ has topped our best power banks guide for a few years, largely because we appreciate the 90 percent certified recycled plastic construction and fully biodegradable packaging. It’s smaller than a pack of cards, with an eye-catching speckled design and a handy carry loop. This 5,200 mAh capacity portable charger has USB-A and USB-C ports and can charge at up to 15 watts. If you need more power, there are deeper discounts on the larger capacity models. You get a 3.3-foot USB-C to USB-C cable in the box. —Simon Hill
More Power Bank Deals
Anker
Nano Power Bank
Despite the tiny form factor, this power bank will fully recharge most phones. It’s also easy to slide into place, and you can continue to use your phone while it charges.
Anker
622 MagGo Portable Charger (A1614)
This slim MagSafe power bank has a clever folding stand. It will wirelessly add between 50 and 80 percent to your iPhone battery. This deal is 40 percent below the normal price.
Anker
Laptop Power Bank
This chunky power bank is packing serious heat, with a smart and practical design, plenty of speedy charging ports, and a handy display.
Anker
MagGo Power Bank (10K) (Qi2)
The best Qi2 power bank we’ve tested has never been more affordable than this. It has a handy built-in kickstand, a two-way USB-C port, and a wee LED display.
Best Kindle Deal: Amazon Kindle Paperwhite (12th generation) for $125 ($35 Off)
The Kindle Scribe is a great combo e-reader and digital notebook. There are a few new models coming soon, but we still think this one is worth buying, especially since it’s on sale for $120 off.
Amazon
Echo Dot (5th Gen)
If you’re looking for a great smart speaker on a budget, the older Echo Dot still has an upgraded bass quality compared to any other smart speaker this size (and certainly for this price).
Amazon
Kindle Colorsoft and Colorsoft Signature Edition
The Kindle Colorsoft takes everything we love about Kindle’s e-readers and adds a color screen. You’ll get most of the benefits of a Kindle Paperwhite in living color.
Amazon
Kindle (2024, 11th Generation)
Amazon’s cheapest Kindle is still a powerful, snappy device, and comes in fun colors like matcha green. It’s a great gift for bookworks and kids you want to become bookworms.
Best Digital Notebook Deal: reMarkable 2 Bundle for $408 ($70 Off)
Photograph: Nena Farrell
One of the best digital notebooks you can get is the reMarkable 2. It’s my favorite budget option, which might seem weird since it’s not necessarily the cheapest option (it’s the same price as the Kindle Scribe) it’s the best for the features and the available accessories like a keyboard folio at the price point, and it is a lower price point than you’ll find for the rest of reMarkable’s lineup or competitors like Supernote. You can get bundles (you’ll need to choose both a marker and folio) of the reMarkable 2 for $70 right now, letting you add on your favorite folio or upgrade the marker without paying as much as you usually would. The digital notebooks from reMarkable are rarely on sale, so don’t miss this one. —Nena Farrell
More Digital Notebook Deals
Amazon
Kindle Scribe (2024)
The Kindle Scribe is a great combo e-reader and digital notebook. There are a few new models coming this winter, but we still think this one is worth buying, especially since it’s on sale.
Kobo
Libra Colour
This is our favorite digital notebook for readers, and it’s a great affordable color option. It’s only $30 off the typical price, but that’s still some savings on our favorite e-reader.
reMarkable
Paper Pro
If you want a color digital notebook, reMarkable’s Paper Pro bundles are on sale, letting you get a color screen and your favorite accessories at a better price.
Kobo Elipsa 2E
This e-reader and digital notebook from Kobo doesn’t have a color screen, but is much larger than Kobo’s other models for easy writing and comes with a stylus.
Best Tech Accessory Deal: Apple AirTag for $18 ($11 Off)
Courtesy of Apple
A new Bluetooth tracker (or seven) is actually top of my Christmas list this year after I lost my three-year-old at the zoo. He was only missing for ten minutes, but that kid is fast, and there aren’t security guards everywhere I go to help find my kid when he does a runner. The answer is a Bluetooth tracker like this AirTag that I can stick in his pocket or hide in his shoes so that I can always figure out which way he’s gone.
More Tech Accessory Deals
Anker
Prime USB-C to USB-C Cable
If you’re looking to charge devices at the fastest speed, then this cable is for you with its USB-IF certification, 240W charging, and lifetime warranty.
Ray-Ban
Meta Smart Glasses
Whatever you think of Meta’s AI policies (they’re garbage) the best smart glasses are the ones that you already want to wear. Last year’s version are now on sale.
Best Home Office Deal: Branch Ergonomic Chair Pro for $424 ($75 off)
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Courtesy of Branch
Branch
Ergonomic Chair Pro
This is our top office chair recommendation for most people. Branch’s Ergonomic Chair Pro offers a ton of adjustments, from seat pan to lumbar support, all while looking pretty. It’s hard to find affordable, good office chairs, especially under $500, but Branch is one of the few companies delivering in this price bracket. We’ve rounded up more deals on Branch products here. —Julian Chokkattu
More Home Office Deals
Secretlab
Magnus Pro
Secretlab might be a gamer-focused brand, but anyone can appreciate its metal, magnetic Magnus Pro standing desk. The cable organization is off the charts, largely thanks to the trench at the back and built-in power in one of the legs. Pick up magnetic accessories for more tidying.
Herman Miller
Aeron
Herman Miller’s Aeron is an iconic office chair. Yes, it’s expensive, but this is a chair you won’t have to think about for more than a decade. It’s supportive, can be tailored to your body size, and has an excellent 12-year warranty. We’ve rounded up more Herman Miller deals here.
Best Vacuum Deal: Dyson V15s Detect Submarine for $699 ($351 Off)
Photograph: Adrienne So
Courtesy of Dyson
Dyson
V15s Detect Submarine
This is the lowest price we’ve seen all year for this fantastic Dyson vacuum. It’s our favorite vacuum cleaner for both wet and dry cleaning, since it takes the technology we love from the V15 and adds a wet mop head attachment. You sadly can’t buy the attachment and use it with an existing V15, but if you’re already in the market for a new stick vac and want one that can do both, WIRED reviewer Adrienne So says this vacuum is one of the best things that has ever happened to her. —Nena Farrell
More Vacuum Deals
Dyson
Gen5 Detect
Save $300 on Dyson’s most powerful vacuum, our favorite for vacuuming up pet hair. It’s often on sale for around $850, but great to get for a little cheaper.
Bissell
PowerClean FurFinder
Our favorite stick vacuum comes with a great range of attachments, an affordable price point, and can stand up on its own.
Dyson
V8
The discount looks big, but this vacuum is usually around $200 off already. Still, it’s a good price for a good (though older) Dyson vacuum.
Best Air Purifier Deal: Dyson HushJet Purifier Compact for $300 ($50 off)
Photograph: Lisa Wood Shapiro
Dyson
HushJet Purifier Compact
The debut of Dyson’s first tabletop-sized air purifier was just announced in September; it’s finally here, and we’ve tried it. Its claim to fame is that it uses electrostatic filtration, which incorporates electrically charged plates to attract dust, pollen, dander, and other allergens. In our guide to the Best Air Purifiers, WIRED contributor Lisa Wood Shapiro notes this means the filter can last up to five years, as opposed to six to 12 months like a typical HEPA. She thought it was a little loud, measuring twice the advertised decibels on its highest setting, but is otherwise a great option for smaller areas like bedrooms. —Kat Merck
More Air Purifier Deals
Blueair
Mini Restful Air Purifier Sunrise Clock
It’s an air purifier! It’s a sunrise alarm clock! It’s an air purifier inside of a sunrise alarm clock! And it’s 25 percent off its normal price of $200 this Black Friday.
Coway
Airmega Mighty
WIRED’s air quality expert, contributor Lisa Wood Shapiro, considers this Coway to be the best bang for your buck when it comes to air purifiers. That bang is even better at almost 40 percent off the normal price of $230.
Shark
NeverChange Air Purifier
Supposedly, the HEPA filter for this purifier lasts five years—but that’s only if it’s used in a small room.
Windmill
Air Purifier
The cover for this purifier has a paneled bamboo look and comes in several colors.
Best Home Security Deal: Arlo Pro 5S Security Camera for $85 ($95 off)
Photograph: Simon Hill
Photograph: Simon Hill
The Arlo Pro 5S tops our best outdoor security cameras guide by offering crisp 2K video, color night vision, a wide 160-degree field of view, and clear two-way audio. It also boasts reliable AI recognition for people and pets, a direct Wi-Fi connection, and a siren to scare intruders away. The Arlo app is swift to load, boasts the best notifications, and supports two-factor authentication, so you can log in with your fingerprint or face, phone permitting. The catch is a pricey subscription (Arlo Secure costs $8 per month for one camera or $13 per month for unlimited cameras) that’s required for subject recognition, smart alerts, and cloud storage. —Simon Hill
More Home Security Deals
Eufy
Floodlight Cam E340
Our favorite floodlight security camera boasts a 3K wide-angle lens, a 2K telephoto lens that can pan 360 degrees and tilt 120 degrees to track subjects, and two adjustable light panels capable of putting out up to 2,000 lumens.
TP-Link
Tapo Wire-Free MagCam (Battery)
With 2K video, local microSD card recording, and a 150-degree field of view this security camera is a solid pick. The Tapo app can detect motion (person, pet, vehicle), and enables you to set activity zones and privacy zones.
Aqara
Smart Lock U50
This affordable, well-made smart lock looks much more expensive than it is and works well. You’ll have to add on a hub for remote Wi-Fi control, though.
Eufy
Video Doorbell E340
If you want a subscription-free doorbell, this is the one we recommend. It offers crisp 2K video, AI recognition for people and packages, and a second, downward-angled lens to show your doorstep.
Best Smart Bird Feeder Deal: Netvue by Birdfy Smart Bird Feeder (No Solar/AI) for $100 ($100 off)
Courtesy of Birdfy
Photograph: Medea Giordano
Netvue
Birdfy Plastic Smart Bird Feeder
This is the best price you’ll find all year for our all-around favorite smart bird feeder. It may not be the fanciest model, but it’s user-friendly and reliable. You can enjoy it without a subscription (though for the AI identification and image/video storage, you’ll want to spring for the extra $5 a month), and the app makes it easy to save and share great captures of birds. Note that Birdfy only works with 2.4 GHz Wi-Fi, and the base model comes without a solar panel. I don’t mind this, as Birdfy’s panel has to be mounted separately, and it’s hard to do this when the feeder is installed on a pole, which is what I recommend. —Kat Merck
More Smart Bird Feeder Deals
Bird Buddy
Pro Smart Solar Hummingbird Feeder
Our favorite smart hummingbird feeder is easy to clean and has a fun app.
Camojojo
Hibird DIY
Make your existing bird feeder smart with this mountable camera that works on both 2.4 GHz and 5 GHz Wi-Fi.
Camojojo
Hibird Pro
A rare smart feeder that runs on both 2.4 GHz and 5 GHz Wi-Fi, now new and improved with a built-in solar roof that works great.
Birdfy
Rookie Smart Bird Feeder
Intimidated by smart feeders? Try this simple, snap-together model with Birdfy’s user-friendly app and 1080p camera.
Best Pet Deal: Purobot Ultra for $700 ($300 Off)
Photograph: Molly Higgins
Photograph: Petkit
This is one of the priciest automatic litter boxes on the market right now. It has a built-in camera on a swivel arm and uses AI technology to monitor litter box usage. Together, the camera follows your cat when it senses motion and records inside the litter box, and the AI monitors which pet is using and if anything is amiss. The app logs and monitors usage, including the number of times used and the average duration. It also has auto-bagging and -sealing features, so you never have to deal with the stool. At $300 off, this is the lowest price we’ve ever seen. —Molly Higgins
More Pet Deals
PetPivot
Autoscooper 11
If you’re a good pet parent, you’ll get this uber-cheap automatic litter box.
Petlibro
Granary Smart Camera Feeder
Watch and feed your pet while away with this fancy automatic feeder.
Best Indoor Garden Deal: Gardyn Studio 2 for $412 ($137 off)
Photograph: Kat Merck
Photograph: Kat Merck
Courtesy of Gardyn
Gardyn
Indoor Hydroponic Garden
I test indoor hydroponic garden systems all year round, and Gardyn has been my consistent favorite. I have two of them—the Home 4, with 30 plants, and the brand-new Studio 2, with 16 plants—and they both look like living works of art, overflowing with everything from peas and peppers to nasturtiums and even canna lilies. The systems do take a fair amount of maintenance, but as a busy, full-time working parent, it’s nothing I haven’t been able to handle. If you’ve been curious about these, all Gardyn systems are now 20 percent off for Black Friday, netting you $180 off a Home or $111 off a Studio. If you don’t mind the older, original studio, that’s on an even deeper discount for just $337. They also come with a free 30-day trial of Kelby, the AI growing assistant that plans your watering and maintenance schedules for you. —Kat Merck
More Indoor Garden Deals
Auk
Mini
A Scandinavian garden we love, which is simple to maintain and lets you plant your own seeds.
North Spore
Boomr Bin Automated Mushroom Monotub
Grow any mushrooms you want from scratch with this DIY system.
Best Water Filter Deal: Canopy Handheld Shower Wand for $105 ($45 Off)
Photograph: Matthew Korfhage
Canopy
Handheld Filtered Showerhead
Canopy is the best filtered shower wand I’ve tested, a tri-layer filter my tests showed to reduce the total chlorine levels in my water to undetectable levels out of the box, and maintain most of this effectiveness for a couple months before a refill. Filter replacement is easy, meaning you’re likely to actually do it, and Canopy’s filter replacements don’t cost as much as some competitors. The upfront price is usually more of a barrier, but $45 off is a very good discount. —Matthew Korfhage
More Water Filter Deals
Culligan
ZeroWater Filtered Pitcher
Zerowater filters do actually reduce the total dissolved solids in your water to zero—but also the total chlorine. This pitcher backs this up with an attached TDS meter, which is reassuring. Anyway, this is a solid deal.
Weddell
Duo Shower Filter
This isn’t the biggest deal, but it’s solid. And the inline Weddell Duo is the best-tested filter on the market—certified to remove chlorine and lead, and independently tested for PFAS reduction.
Best Kitchen Deal: Breville Smart Oven Air Fryer Pro for $300 ($100 Off)
Photograph: Lisa Wood Shapiro
Breville
Smart Oven Air Fryer Pro
This is Breville’s top-line piece of kitchen hardware, an air fryer and oven that has better precision than any other oven I’ve tested. It toasts evenly across the oven and can air fry chicken wings to admirable crispness, dehydrate fruit, and also roast a 14-pound turkey. The Breville Joule—the same oven, but with a handy autopilot feature— is on almost the same sale, and it’s $400. Both are the cheapest they’ve been this year. But this $300 price, for an oven I know to serve well for years, is hard to pass up. —Matthew Korfhage
More Kitchen Deals
Field Company
No. 8 Cast Iron Skillet
Field Company’s cast iron skillets are something between a functional necessity and an actual work of art. They’re rarely on sale. But here they are for 20 percent off.
Philips
2000 Series 4.4-quart Air Fryer
This 4.4-quart Philips is already my favorite budget air fryer: precise, reliable, as good as it gets for crispy fries at its price range. Now, it’s even $20 cheaper.
Best Coffee Deal: Moccamaster KBGV for $248 ($112 Off)
Photograph: Matthew Korfhage
Moccamaster
KBGV Select Coffee Maker
The Moccamaster KBGV drip coffee machine is a rare combination of qualities. It is an absolute tank, a forever resident of WIRED’s highly selective buy-it-for-life list with a five-year warranty, replaceable parts, and lifetime repairability. But it is also a creature of remarkable precision, hand assembled in the Netherlands to produce some of the cleanest cups of drip coffee I’ve tasted. As someone in the coffee industry what’s on their counter. There’s a good chance they say Moccamaster. It’s more than $100 off right now (different colors have different discounts). —Matthew Korfhage
More Coffee Deals
Baratza
Encore ESP
The Baratza Encore ESP is the coffee grinder I recommend to anyone who asks: It’s dead simple, lasts an eon, grinds finely and precisely enough for espresso but coarse enough for cold brew, and doesn’t cost a mint.
Ratio
Six Coffee Maker Series 2
Drip coffee makers from Portland’s Ratio offer the fullest-flavored cups I know—the roundest extraction. This Six Series 2 is the best thermal-cup coffee maker I know. It’s never this cheap.
Best Espresso Deal: Ninja Luxe Cafe Pro for $600 ($150 Off)
Photograph: Matthew Korfhage
The Ninja Luxe Cafe Pro is the upgrade version of Ninja’s first-gen semi-automatic Luxe Cafe Premier espresso machine, which rocketed to become one of the most popular espresso machines on the planet last year. The Pro is a genuine upgrade: a better tamper, a hot water spout, a great milk automatic steamer, and the best cold frother in the business. This is the lowest price I’ve seen it, and while supplies last you can also get a free travel mug, knock box, or pitcher. Best for lovers of medium or dark roast beans. —Matthew Korfhage
More Espresso Deals
Breville
Barista Express
We’ve seen this price before, but Breville’s most popular semiautomatic espresso machine, the Barista Express, is $250 cheaper right now. It’s long been a WIRED favorite.
Best Smartwatch/Fitness Tracker Deal: Apple Watch Series 10 for $310 ($120 off)
Photograph: Adrienne So
If you already own an Apple Watch, I generally do not advocate upgrading to the latest model, given they’re all pretty iterative. I do think that this year’s Series 11 is worth getting because, for the first time ever, it really does have a full 24 hours of battery life. But last year’s Series 10 (Apple’s 10th anniversary watch) has the same S10 chip as the latest watches. It also has the same slim case, large screen, and is compatible with watchOS 26 (with an Apple Intelligence-enabled iPhone), so you can still enjoy the Liquid Glass design, Workout Buddy, and flick away Smart Stack with your wrist. —Adrienne So
More Smartwatch/Tracker deals
Samsung
Galaxy Watch8 and Watch8 Classic
The first Samsung smartwatches to use Google Wear OS 6, these also have the distinctive and attractive “squircle” cushion design.
Fitbit
Charge 6
This comes close to the lowest price we’ve ever seen for the best overall fitness tracker.
Garmin
Vivoactive 6
The company’s entry-level tracker works with iOS and Android, and draws upon the predictive powers of Garmin’s many proprietary algorithms like Morning Report and Body Battery.
Best Fitness Deal: Hyperice Hypervolt 2 for $179 ($50 Off)
Photograph: Hyperice
The Hypervolt 2 is our first choice for a percussive massage gun. While the Theragun Pro Plus is a top-tier option for serious athletes—and on sale for $550 (originally $650)—the Hypervolt 2 offers a more affordable alternative. At just 1.8 pounds, it packs a powerful brushless 60-watt motor, three speed settings, and five different massage heads designed for most muscle groups. Plus, it can connect to the Hyperice app via Bluetooth for guided routines, provides up to three hours of battery life, and is TSA-approved for carry-on travel. —Boutayna Chokrane
More Fitness Deals
Hyperice
Normatec Go
The portable version of Hyperice’s air compression system is ideal for frequent travelers, athletes, and individuals with poor circulation. I would pay full price for these calf sleeves, so this 20 percent discount is a bonus.
Bob and Brad
EyeOasis 2
We just completed testing this eye mask, complete with heat, compression, and music. It’s also only a fraction of the price of the elite Therabody SleepGoggles.
Bob and Brad
EZBack Massager Plus Remote
Bob and Brad’s EZBack Massager is a back massager, but also a neck massager, a shoulder massager, and even a lower-body massager. So, really, it’s a full-body massager for $53.
Therabody
Theragun Relief
The most affordable Theragun is now even more budget-friendly with this discount. With three attachments and three speed settings, it offers more features than the general person requires.
Best Beauty Deal: GHD Curve Soft Curl Iron for $167 ($72 off)
Photograph: Alanna Kilkeary
One of our favorite curling irons because it heats up fast—in just 25 seconds, to be exact—and features an ergonomic design that’s intuitive for beginners who need help keeping their hair in place. It’s 30 percent off, priced at $167, which could cover the cost of one to three salon visits, depending on the shop. —Boutayna Chokrane
More Beauty Deals
Oral-B
Pro 1000
Our favorite oscillating toothbrush because of its powerful motor, round brush head that effectively reaches molars, and built-in timer. Most Pro models are a solid choice (and on sale right now), but the Pro 1000 offers the best value.
LYMA
The Lyma Laser
Lyma has released a Pro version of this laser, but the older model is still a great option. If you want the original, now is the time to buy it on sale for 25 percent off.
Dyson
Corrale
Dyson quality in a flat iron with no cord—style anywhere in your house or on the go!
Shark
FlexFusion Air and Ceramic System
A powerful multitool we love that comes with five attachments, including an air straightener.
Best Sleep Deal: Hatch Restore 3 for $134 ($36 off)
Photograph: Nena Farrell
Time to stop doomscrolling and start falling asleep, but it’s hard for your brain to switch gears. The Hatch Restore 3 is a sound machine that helps you establish both a nighttime and a morning routine, complete with a sunrise alarm clock feature to kickstart your day gently. You’ll need a Hatch+ membership to access the vast library of sounds, podcasts, and stories, but with the Restore 3 at the lowest price we’ve seen this year, you can reallocate your funds toward it. And based on our testing, both are worth it. —Julia Forbes
More Sleep Deals
Manta
Sound Sleep Mask
While this is the older generation Manta Sound sleep mask, it still gets the job done flawlessly. Listen to your favorite color of noise or ASMR artist and block out light to snooze anywhere.
Cozy Earth
Women’s Bamboo Stretch-Knit Long Sleeve Pajama Set
Be most cozily dressed (pajamas-wise) person opening presents under the Christmas tree with this pajama set.
Silk & Snow
Wooden Bed Frame
Think of Japanese joinery bed frames like Lincoln Logs—you click the wood together rather than bolt it. This one isn’t just sturdy, it’s got a stunning wood stain.
Coop Sleep Goods
Original Adjustable Cutout Pillow
This pillow’s curved edge lets your shoulder to nestle into it while side sleeping, and that fill is fluffy as heck.
We spend our entire working lives testing products and, in part, tracking how much they cost. That way, we can spot a good deal from one that’s just a markdown of an artificially inflated price (a practice far too common, sadly). We also use price-checking tools like Camelcamelcamel, but since we only cover items we’ve actually tested, it’s not that hard for us to keep track of prices and know what’s a good deal and what’s not.
What Is the Best Time to Shop?
In a word: now. The best Black Friday deals are happening right now, and we’ve rounded up our favorites in this guide. In the olden days, Black Friday was just one day long. Shoppers would camp outside of stores, paper circulars in hand, eagerly awaiting the chance to bust down some doors and save a ton of cash. Fast-forward to the internet, and now Black Friday lasts more or less the entire month of November.
Black Friday Retailers To Watch
Amazon: For better or worse, Amazon has changed the game when it comes to shopping—if you want it, Amazon probably sells it. In the tradition of Amazon Prime Day, Amazon is rolling out major discounts for Black Friday and Cyber Monday on everything from bedding to home office gear to TVs to air fryers. This is a good time to save on the brand’s own hardware, like Kindles and Blink security cameras, some of which are 50% off.
REI: Outdoor co-op REI is a favorite among hikers, campers, and general outdoor enthusiasts. REI’s cyber week sale starts November 29, with rotating deals on a myriad of WIRED-tested products, though you will find their deals live now, notably not called “Black Friday.”
Home Depot: Home improvement projects and general home upkeep can get costly quick. Home Depot has Black Friday discounts for virtually everything you need for the home, including Christmas trees and smart home appliances.
Branch: We love Branch’s home office furniture, including some WIRED-tested favorite office chairs. Everything is 20 percent off for Black Friday, so now’s a great time to upgrade.
Helix: We love Helix mattresses—if you’re going to be spending a third of your life on something, it better be good. Upgrade your sleep for less with Helix’s Black Friday sale, with 25 percent off sitewide.
Target: Target has everything from groceries to flat screens to celebrity-endorsed beauty products. In addition to regular Black Friday sales, Target has price match guarantee and doorbuster clearance items.
Best Buy: In addition to major discounts for Black Friday and Cyber Monday, Best Buy rolls out new doorbusters every Friday, slashing prices on everything from refrigerators to MacBooks. We’ve rounded up the best Best Buy deals we’ve seen so far, including the latest Apple MacBook Pro (M5) for $1,349 ($250 off) and Google Pixel 10 for $599 ($200 off).
Dyson: Making everything from blow dryers to vacuums to air purifiers, we at WIRED are generally huge fans of this well-made, long-lasting (but often pricey) tech, made a lot more affordable with Black Friday sales.
Lowe’s: In addition to Black Friday sales, Lowe’s has rotating daily deals on home improvement essentials, upgraded appliances, and outdoor tools like grills and lawnmowers.
Atlas: At WIRED, we love caffeine, and subscription services. So we go bonkers for this coffee club subscription, and now you can get a free bag of beans for Black Friday.
We handled the tabs, the price histories, and the marketing spin. If it’s the lowest price all year, we marked it.
How to make Black Friday a good deal:
There are two approaches to using Black Friday sales to your advantage. You can 1) buy fewer, higher quality items at a more attainable price, or 2) take advantage of the pricing for buying quantity: upgrading your work or gym attire, replacing your underwear, etc. all in one go.
Black Friday is basically a sale with a panic attack attached. It’s loud, urgent, and determined to convince you that a toothbrush with six interchangeable heads will change your life.
Here’s a better way in. Primer’s men’s style “Pick Two” framework of affordability, ease, and quality can help make sense of the mess. Most of the time you get two. Black Friday is when you might actually swing all three.
That’s the real opportunity, buried under the fake markdowns and 37 open tabs.
The problem isn’t the way the sales are dressed up like emergencies, which culturally we’ve begun to see through. Yes, some retailers inflate prices just to “slash” them back down. It’s theatrical. But plenty of good brands use the weekend to offer their only actual discount of the year.
At a minimum, even when the price isn’t the absolute cheapest of the year, it will be cheaper than the normal going price. Which makes Black Friday the one time that you can get “easy” along with “affordable” and “quality”.
What makes the weekend useful is how it speeds everything up. Instead of waiting months for something to go on sale, you get a condensed window where prices make more sense. Better materials, solid construction, and things that usually feel a little out of reach suddenly land in budget range. You can skip the endless search for a “deal” that never quite arrives in your size.
It’s also when the slow, thoughtful shoppers finally get rewarded because nearly every brand that’s been sitting in your saved tabs decides to play ball at the same time. Instead of waiting and comparing one-off promotions all year, this is the window when everyone shows their hand.
It also lowers the risk of trying something new. A better sweater brand, a less terrible coffee maker, looser fit pants. Holiday return policies help.
The best move is to have a simple list. Things you already know you need or stuff you’ll use every day. Winter coats. Bedding you’ve postponed replacing for two years. The good storage bins. Expensive software subscriptions. Maybe a few gifts so you’re not panic-buying novelty hot sauces in mid-December.
That alone will save you money, time, and the stress of wondering if expedited shipping includes Sundays.
Black Friday is only chaos or a scam if you walk in without a plan and your expectations aren’t adjusted. It can actually be useful in a way that makes the rest of the year a little easier.
→ A bad deal: Buying something just because it’s on sale.
→ Smart spending: Taking some time to find things you’ve needed or will need while they’re on sale. Today’s the day.
Shop the 25 best Black Friday clothing deals below.
ASOS Black Friday & Cyber Monday
Get up to 70% off almost everything over at the ASOS Black Friday sale, and find great deals on things like trench coats and wool coats included. You can expect to see extra discount codes on top of the sales, though, as they tend to treat people even more throughout the week. From sweater vests, jumpers and loungewear, to plus-size clothes and wedding guest dresses, ASOS is your one-stop shop.
ASOS DESIGN Curve satin ruffle cape sleeve maxi dress with open back detail and high split
ASOS DESIGN boxy v neck jumper with side split detail
Save when you shop for everything from bomber jackets and hoodies to leggings, sweatshirts and jumpsuits in the meantime with these ASOS discount codes at checkout.
AllSaints has given customers 30% off absolutely everything site-wide, including the best T-shirts, trench coats and pointed-toe boots for Black Friday and Cyber Monday.
ALIGNE is a favourite brand of virtually every fashion editor I know, but sadly they don’t take part in Black Friday. It’s true they have a sale on, though, one that’s likely to remain throughout this weekend.
Demitris Collar Striped Jumper
Nobody’s Child Black Friday & Cyber Monday
There’s 25% off everything (think new in and outerwear) with the code BF25. Run, don’t walk.
White Long Borg Duffle Coat
Brown Wool Blend Crochet Trim V-Neck Cardigan
Save when you shop for everything from cardigans to maxi dresses to partywear and swimwear in the meantime with these Nobody’s Child discount codes at checkout.
Karen Millen Black Friday & Cyber Monday
Claim up to 60% off everything, including dresses and jackets like the two drool-worthy designs below.
Zebra Print Crepe Crepe Pleated Maxi Dress
Faux Leather Tailored Bomber Jacket
Lounge Black Friday & Cyber Monday
If you’re wondering what to shop at Lounge aside from their new-in lingerie, clothing and footwear (yep, they do shoes), they have a BF sale running too. Shop more of the Lounge Black Friday sale.
SKIMS Black Friday is never one to miss, it’s where you’ll find classics like this Soft Lounge pyjama set on sale, and it’s only set to get better. Stay tuned here for updates.
Fits Everybody Long Sleeve T-Shirt
Soft Lounge Long Slip Dress
Net-A-Porter Black Friday & Cyber Monday
The highly-anticipated Net-A-Porter Black Friday and Cyber Monday sale has up to 50% off drool-worthy designer fashion pieces and luxe accessories this year. Spoiled!
Chloé Camera Leather-Trimmed Suede Shoulder Bag
The Frankie Shop Lyra Oversized Houndstooth Woven Blazer
Reiss is my go-to for everything from the best wedding guest dresses to suiting to wear to work, so when they have a sale on (like right now) I don’t wait about.
Anita Cotton and Wool Crew-Neck Top
Tina Silk-Blend Chiffon Tie-Neck Blouse in Pale Blue
Boden’s Black Friday deals are up to 40% off of select womenswear buys and 20% off everything else. This dress would be so cute with some tights and boots RN, but it’ll suit you come spring with ballet pumps and bare legs too.
Very carry virtually every brand you could possibly think of, so if you’ve been looking for a few things and holding out for them to go on sale, chances are you’ll find success here. Take this Barbour waterproof coat, for example; it’s currently discounted by over £50.
Barbour International Gabriella Showerproof Jacket
Yours Curve Wide Leg Slouchy Jean
& Other Stories Black Friday & Cyber Monday
Looking for a new wool coat for the season? & Other Stories has got you with their Black Friday sale, this half-zip sweater is perfect and severely reduced too.
Harvey Nichols Black Friday & Cyber Monday
PSA Harvey Nichols have their seasonal reductions and Black Friday sale running with up to 40% off wishlist products like these suede knee-high boots from Gianvito Rossi. I might have to treat myself.
Disclaimer: Selfridges doesn’t actually do Black Friday, but rather a Christmas countdown that involves savings across all categories. These Bottega Veneta sunglasses included.
Save when you shop everything from joggers and sportswear to long sleeve puffer jackets, parkas and gilets with these Selfridges discount codes at checkout.
Topshop Black Friday & Cyber Monday
Topshop’s Black Friday deals are so good. You can get items like the below riding boots and some of the best knitwear for 50% off. We missed you, Topshop.
Rory Real Leather Riding Boots
Knitted Wool Blend Fluffy Ultimate Jumper
Mytheresa Black Friday & Cyber Monday
You’re telling me I can get wishlist designer items like this Stella McCartney coat and Victoria Beckham top on sale at Mytheresa RN? You don’t have to tell me twice.
Victoria Beckham Ribbed-Knit Wool-Blend Top
Stella McCartney Double-Breasted Virgin Wool Coat
Free People Black Friday & Cyber Monday
Free People Black Friday sales are alive and kicking. The brand only switches on their Black Friday and Cyber Monday specific deals on the days themselves (making that the 28th November and 1st December this year), so don’t chance anything being in stock for long.
Vicenza Prima Ballerina Flats
Intimately Let’s Stay Together Long Sleeve
Russell & Bromley Black Friday & Cyber Monday
Russell & Bromley is my go-to for footwear, so when they have a Black Friday sale on like RN you better believe I don’t wait around for long. There’s 25% off select lines.
Everleigh Court Classic Stiletto
Bikby Tall Clean Knee High Biker Boot
RIXO Black Friday & Cyber Monday
RIXO has 25% off everything right now, including the below dress – perfect for work festivities, right? – and their bestselling leopard print coat.
Alohas Black Friday & Cyber Monday
Alohas fashion trainers are every editor I know’s favourites, so when they’re on sale? Buy two. The ballet flats are too good to pass up, too.
Tb.490 Rife Sheen Red Leather Sneakers
Sway Vintage Effect Brown Leather Ballet Flats
Reformation Black Friday & Cyber Monday
Reformation rarely holds a sale, but right now you can get 25% off everything. Their cashmere and dresses are what I’m making a beeline for.
Cove Cashmere Oversized Crew
New Look Black Friday & Cyber Monday
New Look is one of my favourite online clothing brands (and our freelancer Felicity Hayward’s favourite plus size clothing brands), made even more so when their Black Friday sales are running. Like right now.
Curves Dark Brown Faux Fur Midi Coat
Black Sheer Hem Sleeveless Midi Dress
H&M Black Friday & H&M Cyber Monday
My go-to for anything fashion related on the high-street is H&M. Some of the best knitwear I own is from here, and this mohair-blend jumper went straight in my basket. It’ll last for ages thanks to its luxe composition.
The biggest sale event of the year for Astrid & Miyu is here and is running until the 1st December (AKA Cyber Monday). You can enjoy 25% off with double loyalty points on everything excluding their solid gold range and services.
Until Wednesday 3rd December you can enjoy 30% off nearly everything on-site at Monica Vinader, and up to 50% off during their iconic Flash Sales. From bestsellers like the Nura Crossover ring, to other signature faves, it’s definitely worth a browse.
There’s up to 40% off sitewide over at Missoma this year, with 20% off iconic pieces, 30% off bestsellers and 40% off select styles. Dreamy. This cuff worn by Glamour’s Social Media Manager Robyn Eugene would make the perfect gift for her (that’s mums/sisters/wives/girlfriends) this Christmas.
Lab Grown Sapphire Tennis Bracelet
Get up to 30% off when you spend £100+ plus a free gift with purchase while quantities last during the Mejuri Black Friday sale. That’s better than last year, FYI, which was the same deal but only 25% – thank you, Mejuri! PSA the tennis bracelet I’m wearing here is part of the deal.
Your Black Friday clothing deal FAQs, answered:
Why you can trust me:
As Senior Fashion Commerce Writer here at Glamour, I get a heads-up on what all the Black Friday deals will be before anyone else. Thanks to my extensive list of PR contacts, I’m one of the first in line to be notified when embargoes lift too – so, as soon as I’m allowed to tell you (the general public) anything, I do.
Below, you’ll notice a fairly exclusive list of brands. These aren’t the only fashion brands that have started their Black Friday deals early, obviously, but they’re ones that I’ll be shopping personally; have the best discounts; wear well; and that I’ve tested before. Rest assured I’d never recommend you a brand I wouldn’t buy from myself, even if they’re on sale.
How to shop more sustainably on Black Friday and Cyber Monday:
It’s no secret that Cyber Week is a bit of a breeding ground for unsustainable shopping habits, but it doesn’t have to be. Here’s 3 tips on how to be more conscious when you shop the best Black Friday deals:
Make a wishlist. Even if it’s on Black Friday/Cyber Monday itself, going in with a list of what you want and how much you’re willing to spend is always helpful – plus it prevents unnecessary purchases.
Check the compositions of what you’re buying. Does the item contain a lot of plastic? If so, is at least recycled? Consider opting for something made with more environmentally friendly materials if not.
The question on everyone’s lips: when is Black Friday this year? Black Friday 2025 falls on Friday 28th November, with Cyber Monday following on (shock) Monday 1st December.
Black Friday is the biggest shopping event of the year. It originated in America and first came to the UK back in 2010. Over the course of the past ten years it has grown exponentially, and you can now grab a discount (or three) from a whole plethora of fashion brands. A thrifty way of getting your Christmas shopping done before December hits. Cyber Monday is the Monday that follows Black Friday and often marks the last day of sales for a lot of brands.
The likes of Mango, H&M, Nike, The North Face and New Balance all take part in Black Friday and Cyber Monday, offering flash sales, discounts and deals on their best products. So it’s a great opportunity for those who are into fashion to save money.
Black Friday shoppers flocked to stores, hoping to get more bags for their buck as they grapple with inflation, tariffs and anxiety about the health of the economy.
Citadel Outlets in Commerce was mobbed Friday morning with long waits for parking and winding lines in front of stores as consumers tried to grab good deals. Camila Romero and her 13-year-old daughter spent hours in line trying to get the best possible deals on Ugg and Coach items on their wish lists.
“You come to the Citadel because it’s outlets. And it’s discounts on top of that,” she said. “So even when you’re broke, you don’t feel it.”
Shoppers across Los Angeles plan to spend less this holiday season, data show. While retailers tease their biggest deals and prepare for what they hope is robust demand, a Deloitte survey found that Angelenos plan to spend 14% less over the holidays compared with last year.
Nationally, shoppers are expected to spend 10% less than last year.
Consumers are pulling back on spending in response to economic uncertainty and rising prices, said Rebecca Lohrey, a partner at Deloitte with expertise in retail and e-commerce.
“There is at least a perception of higher prices and higher costs of goods,” Lohrey said. “That is a concern for consumers across the board, and is one of the reasons they’re tightening their wallets a little bit.”
The survey found that 62% of Angelenos expect the economy to weaken in the year ahead, up from 34% in 2024. Around the same percentage of respondents said they are concerned about a potential recession in the next six months.
Across income groups, consumers are making cost-cutting trade-offs and putting more emphasis on finding the best deal, the data showed. More than half of Los Angeles respondents said they would switch brands if their first choice was too expensive.
“It tends to be the lower income brackets or the middle income brackets that are the most likely to trade down,” said Collin Colburn, vice president of commerce and retail media at the Interactive Advertising Bureau. “This year, actually, everyone is trading down.”
Camryn Smith and her daughter showed up to snoop around for the deals at the Americana at Brand in Glendale early Friday morning. The discounts help knock off some of the effect of inflation, she said.
“The prices are higher and they just bring them down to what they normally would be,” Smith said. “It’s crazy.”
Consumers are fatigued from continuous inflation and instability brought on by the Trump administration. More shoppers are regifting or considering giving homemade gifts, the Deloitte survey found.
“We’ve been in an environment where prices continue to rise for a host of reasons, inflation being one, tariffs being another,” Colburn said. “I think when that happens year on year, it really drags on the consumer.”
This means more shoppers are looking for ways to save on purchases — and presents — they cannot put off.
The National Retail Federation predicts that a record number of Americans will shop the sales over Thanksgiving weekend. Retail sales in November and December are expected to grow between 3.7% and 4.2% compared with last year, the federation said.
Cautious consumers are more eager than ever to find a hot deal, said NRF chief economist Mark Mathews.
“People are changing the way that they spend,” he said. “They’re focusing more on stretching their dollar and getting value for the dollar.”
Even shoppers spending more than usual may be doing it out of concern, economists say. Consumers who anticipate inflation sometimes spend now out of fear that prices will rise later.
Brooklyn Farmer braved the crowds at Citadel to shop and try to save amid inflation.
“People are struggling right now, but the holidays are still important to them,” he said. “The thinking is if there’s going to be discounts like this, I might as well go while I can, instead of spending more later.”
Of those surveyed by Deloitte in Los Angeles, 43% said they planned to spend most of their holiday budget at big-box retailers and 32% said they would spend the most at digital-first retailers.
Shoppers are also using new tools to help them find products and deals, including artificial intelligence. Data collected by the Interactive Advertising Bureau found that AI now ranks as the second-most influential shopping source, ahead of retailers’ websites and apps and behind only search engines.
Nearly 90% of shoppers nationally said AI helps them find products they wouldn’t have found otherwise, according to the IAB data.
Mattel, the El Segundo-based toy company, is offering up to 50% off at Target on Hot Wheels, Barbie dolls and Disney Princess toys, said company spokesperson Kelly Powers.
“Mattel is working closely with retailers across the country on Black Friday deals,” Powers said.
In May, Mattel said it was considering raising its prices to offset the effect of President Trump’s tariffs on China..
On the October earnings call, however, the company said the full effect of tariffs won’t be seen until the fourth quarter.
Discount retailers that depend heavily on foot traffic have given conflicting signals about their business.
Walmart recently raised its sales forecast for the year after reporting a 6% year-over-year increase in revenue in the third quarter.
Target, in contrast, missed analyst expectations and reported a 1.5% decline in sales in the third quarter. On a call with analysts earlier this month, Target Chief Executive Brian Cornell said the company “has not been performing up to its potential.”
Of course, for many shoppers on Friday, the pilgrimage to splurge at the local mall was about more than saving.
Ericka Pentasuglia brought her daughter to the Americana the Brand at around 3 a.m. to be the first in line for a pop-up store selling Billie Eilish perfume. She thought it was important for her to pass down the tradition of Black Friday shopping.
“I do feel like it is dying a little bit,” Pentasuglia said. “The best thing is that you don’t lose a tradition, it continues to your children.”
Caroline Petrow-Cohen, Christopher Buchanan, Gavin J. Quinton
Pod coffee makers are contentious, but I love them. I’m a big fan of getting caffeine into my system as quickly as possible upon waking up. While I can understand the ritual and ceremony behind crafting a fancy cappuccino or pulling the perfect espresso shot, my morning self simply cannot be bothered. If you, too, believe in the power of the pod, there are tons of pod coffee maker deals for Black Friday.
The Bruvi BV-01 is my favorite pod-style coffee maker. It’s cute as a button, with clean and simple lines and an aesthetically pleasing design that should match any kitchen decor. I like the large touchscreen interface and the built-in wastebasket. My favorite part, though, is that the proprietary B-Pods are biodegradable and designed to break down in a landfill. I don’t have to worry about specialty recycling or sending the pods off somewhere to be processed. And yes, the resulting beverage is good, too, be it coffee, tea, or “espresso.” (Sale price with coupon.)
Ninja DualBrew Pro for $150 ($90 off)
Photograph: Louryn Strampe
Photograph: Louryn Strampe
Ninja
DualBrew Pro Specialty Coffee System
Sometimes a pod will do, and sometimes you want a whole pot of coffee. Rather than sacrifice double the counter space, consider the Ninja DualBrew Pro. This pod coffee maker can be used with K-Cups or coffee grounds that you supply, and in addition to brewing individual cups of coffee, you can also make entire carafes. There’s a built-in milk frother, though you’ll need to warm the milk separately, and you can also brew directly over ice if you prefer your coffee cold. While the machine is on the large side, I like that you can reposition the water reservoir to make it fit your countertop more efficiently.
Keurig K-Café Smart Single Serve Coffee Maker for $150 ($50 off)
Photograph: Louryn Strampe
Photograph: Louryn Strampe
Photograph: Louryn Strampe
Keurig
K-Café Smart Single Serve Coffee Maker
This is the pod coffee maker I find myself reaching for most often. My entire family loves it, partially thanks to the built-in milk steamer that can warm and whip up milk for specialty beverages like lattes. I can make my nearly black coffee, and my little sister can make her fancy syrupy-sweet foamy whatsits, with no specialty tools or time spent setting anything up. It’s easy to use, with on-board controls that let you choose a capacity and a strength, and a large reservoir that you won’t need to refill often. The brewer will intelligently identify compatible K-Cups and suggest recipes in the optional app, but I personally found the app pretty annoying. Thankfully, it isn’t necessary to get the most out of this machine.
Nespresso Vertuo Pop+ with Aeroccino Milk Frother for $129 ($50 off)
Photograph: Louryn Strampe
Nespresso
Vertuo Pop+ Brewer and Aeroccino 3 Frother Bundle
Technically, Nespresso brewers don’t reach high enough pressure levels to brew true espresso. But the many different espresso pod varieties result in an espresso-like beverage with more bite and body than drip coffee. There are also pods for plain ol’ coffee, and I liked them both. I’m personally not partial to flavored brews, but my co-testers were fans of Nespresso’s almond, caramel, and mocha Vertuo varieties. I think this pod coffee machine could be more user-friendly—it took me a second to figure out how to insert a pod—but I like that the capsules are recyclable, and that the machine collects its own waste. This deal comes bundled with an Aeroccino milk frother that can help elevate your morning drink of choice. I’d be remiss not to mention the rainbow of color options for this machine, most of which are on sale for Black Friday.
Before you click “purchase” on a Black Friday online deal, you may want to think twice.
Black Friday is expected to be one of the biggest shopping days of the year, with Americans forecast to spend $11.7 billion online, according to Adobe Analytics. Mobile shopping will drive more than half of all sales, Adobe estimates.
As millions of Americans search apps and websites for deals, experts warn that consumers should be on the lookout for fraudsters who will try to capitalize on the holiday shopping rush.
“Limited time only, gotta do it now, before it sells out, whatever it is. That whole sense of urgency is something bad guys love,” Lisa Plaggemier, executive director of the National Cybersecurity Alliance, told CBS News Texas.
Fake QR codes, phony social media posts and phishing emails are just some of the tools scammers use to lure consumers into unwittingly forking over their information.
To pull off their schemes, fraudsters are increasingly leveraging artificial intelligence. One common scam is creating “deepfakes” — videos that appear to be a celebrity or influencer promoting a product but are in fact a dupe — to bait people into visiting counterfeit websites. That means that what you see may not be what you get.
Once there, fraudsters can steal both your payment information and your personal credentials.
“You can’t rely on your eyes and ears anymore,” Plaggemier said.
Scammers are also creating social media ads that mimic popular brands to fool customers into thinking whatever they are buying is the real deal, according to LifeLock, an identity theft protection service.
Here are some tips to avoid scams if you’re planning to make online purchases on Black Friday.
Check the URL to make sure it’s from a reputable retailer. Scammers often create fake websites that mirror other businesses’ URLs. The fake ones, however, will contain misspellings or extra numbers and letters. For example, a fraudster might use the lookalike URL be5tbuy.com to mimic bestbuy.com, according to LifeLock. If something seems amiss, take a moment to reconsider your purchase.
Use a credit card. Experts say using a credit card can better protect against fraud. With debit cards, the onus falls on you to get your money back, according to NerdWallet, a personal finance website. With credit cards, it’s up to the card issuer to get the money back, meaning the consumer faces less legwork and an easier path to getting a refund. Whatever card you use, experts encourage shoppers to track their purchase history to make sure nothing is amiss.
Be skeptical of offers or discounts that seem too good to be true. Caila Schwartz, director of consumer insights at Salesforce, told CBS News in an email that shoppers should verify offers directly on the retailer’s web page.
Read the fine print. While it may be easy to skim over purchase details, experts encourage shoppers to give them some extra attention. Melanie McGovern, the director of public relations and social media at the nonprofit Better Business Bureau, told CBS News Texas that shoppers should check shipping dates, return policies and restocking dates for sold-out items. “Just doing general things before you make that purchase will help you to make sure you get the item before the holidays,” she told CBS News Texas.
Use the Better Business Bureau’s Scam Tracker.The tool lets you report scams and read those documented by other consumers, helping you avoid falling for the same tactics.
Be wary of links from unsolicited emails and text messages. Scammers often send messages that appear to come from a legitimate company, urging you to take an action such as updating your payment information. LifeLock advises consumers to check the sender’s email address to confirm it matches the organization it claims to be. Shoppers should also watch for spelling or branding mistakes, a common sign of a scam.
This isn’t a list of the cheapest tech—in fact, some of these things aren’t even on sale for Black Friday. Instead, it’s a list of the best tech to give someone you actually like. These are product ideas that solve real problems and would be a welcome gift for any tech aficionado.
Image Credit: Jason Aten
The Paper Pro Move is just a few months old, and I’ve been reviewing it since it came out. I think it’s fair to say it’s the most thoughtfully designed “mini” device of the year. It shrinks reMarkable’s new color e-ink canvas to a 7.3-inch display—roughly paperback size—while keeping the adjustable front light, Gallery 3 color, and reMarkable’s signature paper-like writing feel. The pixel density jumps to 264 PPI, making text sharper than even the full-size Paper Pro.
If someone on your list takes field notes, travels light, or found the original 11.8-inch Paper Pro too unwieldy, this is the one to get. The catch: it’s brand new, so no straight discounts.
An Inc.com Featured Presentation
Who It’s For: Note-takers, creatives, commuters, field workers, and anyone who writes more than they type. Best Deal for Black Friday: The official bundle discount ($50 off) on the Move + Marker Plus + Type Folio.
2. Anker Nano Power Bank (10K, 45W)
Anker’s best pocketable charger is on one of its best sales ever. The Nano Power Bank has an integrated retractable USB-C cable—no more scrambling for cords—and a 10,000 mAh battery that can refuel most phones twice. The best feature is the 45W output, which is powerful enough to charge a MacBook Air or Nintendo Switch.
Who It’s For: Travelers, commuters, students, and anyone who lives out of a sling bag. Best Deal for Black Friday: $39.99 (down from $59.99) at Amazon and Anker.
3. Sony A7 IV
Sony’s A7 IV remains one of the most balanced, capable, and reliable full-frame cameras you can buy—especially for the price. It features a 33MP sensor, excellent low-light performance, industry-leading autofocus, and oversampled 4K video. It’s not the newest body in Sony’s lineup, but that’s the point: it’s the rare camera that’s good at everything without costing flagship money.
Who It’s For: Enthusiast photographers, hybrid shooters, vloggers, and anyone moving up from an APS-C camera. Best Deal for Black Friday: $1,998 for the body ($700 off), at B&H Photo.
4. Nespresso Vertuo Creatista
Image Courtesy, Nespresso
This year, the Nespresso Vertuo Creatista arrives on Black Friday with a compelling case: it blends the instant convenience of pods with a legit steam wand for lattes, cappuccinos, or flat whites. Not only that, but it all comes inside a polished stainless-steel body that looks more like a countertop espresso machine than a pod brewer. Its 2-liter water tank, auto-eject capsule system, and built-in frother make it a one-button way to satisfy both espresso and latte cravings. 
Who It’s For: Coffee lovers who want café-quality espresso, cappuccinos, and lattes at home without learning the art of tamping and pulling shots—ideal for apartment dwellers, new homeowners, or anyone upgrading from a standard drip pot. Best Deal for Black Friday: As low as $418.98 at Amazon (Down from $699.95 list price).
5. Sonos Arc Ultra + Sub
If it’s time to give yourself or someone you love a home-theater upgrade, this is the one. The new Arc Ultra shrinks the soundbar while improving its bass and clarity thanks to Sonos’s “Sound Motion” transducer tech. Paired with the Sub (Gen 4), it delivers room-filling sound and best-in-class dialogue enhancement. As a result, movies sound dramatically better, especially voices—the Arc Ultra’s center channel is exceptional.
Who It’s For: Movie lovers, home-theater enthusiasts, and anyone who struggles to hear dialogue. Best Deal for Black Friday: $1,499 for the bundle from Sonos and major retailers (about $500 off typical pricing).
6. EcoFlow 140W Rapid GaN Charger
EcoFlow has quietly become one of the most compelling accessory makers, and the Rapid 140W GaN charger is a perfect example. It’s compact, supports USB-C PD 3.1, and can charge a 16-inch MacBook Pro at full speed. Multiple USB-C ports (plus USB-A) make it a one-brick solution for phones, laptops, watches, and earbuds. Because it uses GaN technology, it’s also small enough to throw in just about any bag.
Who It’s For: Anyone trying to simplify their bag—or ditch the tangle of chargers behind their desk—will appreciate this. Best Deal for Black Friday: $74.99 at EcoFlow.com.
7. July Carry On Suitcase
Image Courtesy, July
July has become our favorite suitcase brand, and for good reason. The curved polycarbonate corners are more durable than standard designs, and the “SilentMove” wheels are among the smoothest—and quietest—of any carry-on. Seriously, they’re so good that they were the first thing my wife commented on when we packed for our recent trip to Lisbon in a July Carry-On. Not only that, but the CaseSafe models have built-in Apple Find My support, as well as an ejectable power bank.
Who It’s For: Frequent travelers, business flyers, and anyone upgrading from a cheap spinner. Best Deal for Black Friday: $220 for the Carry On Light.
8. M4 MacBook Air
Apple finally fixed the MacBook Air’s only real drawback by making 16GB of RAM standard. The new M4 chip is faster, more efficient, and supports dual external displays—a first for the Air with the lid open. For students, writers, office workers, and just about everyone else, this is the best all-around laptop you can buy. Right now you can get pretty great deals on the MacBook Air from Amazon and other retailers.
Who It’s For: Students, office workers, creators, and anyone replacing a laptop older than four years. Best Deal for Black Friday: $899 at Amazon and B&H.
9. AirPods Pro 3
AirPods Pro 3 look familiar, but the updates are pretty big: a built-in heart rate sensor, better waterproofing (IP57), improved bass, and 8 hours of battery life with ANC. The fitness-tracking alone makes them the easiest upgrade recommendation for any runner or gym-goer.
If you want to save just a little more money, the AirPods 4 with Active Noise Cancellation are on sale for only $110 online at Walmart.
Who It’s For: Fitness lovers, commuters, and anyone still using AirPods from 2019. Best Deal for Black Friday: $219.99 on Amazon.
10. Whoop MG
Image Credit: Jason Aten
The Whoop 5.0 MG is a significant upgrade for the platform, with 14-day battery life and new medical-grade features, including FDA-cleared ECG and blood-pressure trend monitoring via its conductive clasp. It keeps Whoop’s distraction-free design while offering excellent data accuracy for sleep, recovery, and strain. If you’re not into ECG and BP trend data, the standard Whoop 5.0 has the same long battery life for less.
Who It’s For: Athletes, sleep trackers, health-conscious users, and anyone who wants the most accurate data without wearing a smartwatch. Best Deal for Black Friday: $299 “Life” Membership (normally $359). If you don’t need the medical features, the standard 5.0 Peak membership is $199.
11. Sony WH-1000XM5
Sony’s WH-1000XM5 remain the gold standard for noise-canceling headphones. They deliver exceptional ANC, 30-hour battery life, lightweight comfort, and dramatically better microphone quality for calls. Sony’s tuning is warm, detailed, and fatigue-free—ideal for long flights or hours-long focus sessions. At their annual Black Friday price, they’re one of the best headphone deals you’ll find.
Who It’s For: Frequent flyers, commuters, remote workers, students, and anyone who needs silence on demand. Best Deal for Black Friday: $298 (down from $399) at Amazon, Best Buy, and Target.
12. Kindle Paperwhite (2024 Signature Edition)
Amazon’s refreshed Signature Edition brings a faster processor, snappier page-turns, a larger 7-inch display, 32GB of storage, wireless charging, and an ambient light sensor that adjusts automatically. For pure reading, nothing beats the Paperwhite’s combination of screen quality, battery life, and portability.
Who It’s For: Avid readers, travelers, students, and anyone trying to get off their phone at night. Best Deal I’ve Found: $154.99 (normally $199) at Amazon.
13. Level Lock Pro
Image Courtesy, Level Lock
The Level Lock Pro keeps the same invisible, inside-the-door design as the Level Lock+, but upgrades nearly everything internally: native motion sensing for faster auto-unlock, full Matter-over-Thread support, and Door Sense—a physical status indicator that tells you if the door is open or closed. It remains the best “you can’t tell it’s a smart lock” option on the market and continues to support Apple Home Keys.
The Pro is new and isn’t on sale for Black Friday, but the Level Lock+ is. If you’re willing to sacrifice Matter support and Door Sense, it’s a great deal.
Who It’s For: Apple Home users, smart-home fans, minimalists, and anyone who hates bulky keypad locks. Best Deal for Black Friday: No discounts on the Pro itself, but the Level Lock+ is $229—saving you $120 if you don’t need the new hardware features.
14. Nanu Arc Alarm Clock
Image Courtesy, Nanu
The Nanu Arc is a design-forward, phone-free alarm clock with a mechanical chime—striking an actual metal bar—that creates a calming, gradual wake-up sound. It’s beautifully made, repairable, battery-powered (USB-C), and designed to keep your phone out of the bedroom without sacrificing elegance or functionality.
Who It’s For: A perfect gift for the “digital detox” crowd—or anyone who wants to stop waking up to their phone. Best Deal for Black Friday: $254 (normally $299), one of the only discounts Nanu products see all year.
The original Ray-Ban Meta Smart Glasses look like classic sunglasses but add surprisingly good open-ear audio, hands-free POV photo/video capture, and on-device Meta AI tools. The audio quality is surprisingly good, and being able to capture moments without holding up a phone changes how you record memories.
Who It’s For: Travelers, parents, creators, and early adopters who love capturing candid moments. Best Deal for Black Friday: $239 (20% off), for the original version.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
If you’re in the market for a new camera, this holiday season is the time to buy. There are some great Black Friday camera deals available right now, including one on our favorite GoPro, the GoPro Hero 13 Black. There are plenty of other GoPro camera deals, along with some good buys on cameras from Insta360, DJI, Fujifilm, and more.
Updated November 28: We’ve added a new section of mirrorless camera deals, along with a deal on Polaroid’s latest Now camera.
Do You Need a New Camera?
Probably not. Probably what you need to do is spend a lot more time with the one you have, but if buying a new camera makes you feel like maybe you’re getting better at photography, far be it for me to stop you. Hitting too close to home? I feel you. I mean I want a new camera. I want the Sony A7C R, which is an amazing camera. The autofocus is light year’s ahead of my A7R II, the sensor is bigger, the dynamic range is better, and it’s smaller and lighter. What’s not to love? But it isn’t going to instantly make me take better pictures.
To make better images you have to spend time at it. It takes practice, shooting everyday, even if you only have 10 minutes. Walk around the neighborhood and play with different compositions, try shooting in ways you normally don’t. Experiment with different light at different times of the day. Just get out an shoot more. Most of it will be garbage, but you’ll be learning.
If you need a new camera to get you to do that, then carry on, there are some truly great deals to be had right now.
The Best Action Camera Deal
Photograph: Scott Gilbertson
Photograph: Scott Gilbertson
Photograph: Scott Gilbertson
Photograph: Scott Gilbertson
GoPro did not release a new model of its Hero action camera this year. Last year’s Hero 13 is still the latest, but it’s on sale for Black Friday anyway. Last year’s GoPro Hero 13 was the first significant change for GoPro’s flagship action camera in many years. The company added an interchangeable lens system, along with Macro, Ultra Wide, and Anamorphic lenses, plus a set of four neutral density filters. The new interchangeable lens system opens up shooting possibilities that simply don’t exist with other action cameras. For some reason, this camera often gets overlooked. It’s just fun to shoot with.
I think the slickest part of the Hero 13’s new lens and filter system is that the Hero 13 Black autodetects which lens is attached and changes the Hero 13’s settings accordingly. This is especially nice for those who don’t want to fiddle with fine-tuning their camera settings every time they change lenses or pop on a neutral density filter. I’ve been using all three lenses for over a year now, and they’re all nice, but the Ultra Wide is my favorite. I mainly use my GoPro to shoot from the handlebars of my bike, so the wider the shot, the better and more immersive the footage becomes, hence my love of the Ultra Wide. The Hero Black ultrawide edition is also on sale.
Everything that made GoPro a household name is here as well, with industry-leading hypersmooth stabilization, all kinds of helpful shooting modes, and support for GoPro’s Quik app. Also note that if you buy through gopro.com, the company includes a year’s worth of GoPro Premium, the company’s subscription cloud storage service. If the GoPro has a shortcoming, it’s the battery life. It’s OK, but not great. I suggest grabbing an extra battery.
So, given that there was no Hero 14 this year, how future-proof is the Hero 13? I would say very future-proof. I will admit, the newly announced DJI Action 6, which has a variable aperture lens, is very interesting, but it’s still an automated aperture rather than giving you a full aperture priority mode. I’m also a little leery of DJI products, given the ban on imports that starts December 23, 2025. The Insta360 Ace Pro 2 below is also on sale, and I do love that camera as well, especially with the new accessories that turn it into something more like a point-and-shoot. But in the end, when I head out the door for a ride, or a paddle, or, right now, some snowshoeing, the action camera I reach for remains the GoPro Hero 13 Black.
Other Great Action Camera Deals
DJI
Osmo Action 5 Pro
Our top pick action camera for most people, the Action 5 is a great option. It has better battery life than the Hero 13, and better low light performance, though do keep in mind that support in the US will be limited after December 23, 2025.
Insta360
Ace Pro 2
If you’re going to turn your action camera on yourself, the Ace Pro 2 is our top pick for vlogging. It has a great lens and sensor co-engineered with Leica, capable of recording 8K video at up to 30 fps. My only gripe is the lack of 10-bit color, but unless you’re doing your color in post, you won’t miss it.
Deals on Action Camera Accessories
The Best 360 Camera Deal
Photograph: Scott Gilbertson
Photograph: Scott Gilbertson
The GoPro Max 2 is the best 360 camera you can buy, and it’s currently $100 off. The dual 14 mm (35 mm equivalent) lenses of the Max 2 each record to a 1/2.3-inch chip, the largest available in a 360 camera. This gives what GoPro calls “True 8K” video, by which the company means that the actual recorded area of the sensor is 8K, whereas other 360 cameras have an 8K sensor, but only record about 6K or 7K worth of that sensor as the actual image. The short story is that the Max 2’s video is sharper and clearer. Couple this with support for 10-bit color in Log files, and you have footage that the competition just can’t match.
Other 360 Camera Deals
Insta360
X5 360 Camera
Our former top pick, the Insta360 X5 is still an excellent 360 camera. It uses twin 1/1.28″ sensors to capture very near 8K video. The dynamic range is impressive, and the color science here is very good though it does tend toward the oversaturated.
Insta360
X4 360 Camera
This is the best price you’re going to see on a 360 camera. The Insta360 X4 has been superseded by the X5, but it’s still a great camera. The video quality is the same resolution as the X5 (8K), but it lacks the X5’s updated sensors, processor, and improved color options.
A Fun, Screen-Free Digital Camera
Photograph: Nena Farrell
What if there were a film camera that captured digital images? That’s what the Camp Snap camera is, the screen-free aspect means that, like film, you don’t know how your images look until later— you can keep photographing without getting pulled out of the moment as much. The Camp Snap can hold up to 2,000 photos on the preinstalled memory card, and it comes with a USB-C cable to download the photos onto your computer. This one is a fun gift to give too.
The Best Deals on Instant Cameras
Photograph: B&H Photo
Fujifilm’s Instax Mini 99 is the best Instax camera for those who love manual controls and creative effects. The Mini 99 offers some manual focus and exposure controls, as well as some fun color effects, like the ability to simulate light leaks just like those thrift store cameras collecting dust on your shelf. There are two dials on top of the Mini 99. One acts like an exposure compensation dial, allowing you to adjust exposure value (EV) two stops brighter and two stops darker. I found the L (Lighten) and L+ useful when shooting against snow, which has a tendency to overwhelm small sensors like this one. It’s also good for strongly backlit scenes, though those are still not Instax’s strong suit. The Mini 99 has a 60-mm lens made of plastic. It works out to roughly the same field of view as a 35-mm lens in 35-mm format (or if you prefer, somewhere between 1x and 2x on your iPhone). The shutter is fixed at f/12.7, which means you’ll be relying on the flash in all but bright, sunny, outdoor shots. That said, unlike quite a few other Instax models, with the Mini 99 you can turn off the flash for those well-lit shots, and that means far fewer washed-out images.
Courtesy of Polaroid
Polaroid’s standard Now camera is close enough to the classic Polaroid that you probably won’t notice the difference. The Gen 3 version is an incremental update of the Gen 2, bringing better auto focus and improved flash. Otherwise, it’s the same basic design we love, with a nice chunky body and easy-to-find buttons.
Other Instant Camera Deals
Fujifilm
Instax Mini 12
This one is nearly always on sale for Black Friday. It’s our pick for best budget Instax as it manages to be a capable, but easy-to-use camera wrapped in a colorful, bubbly design aimed at beginners.
Fujifilm
Instax Mini 41
The Mini 41 is essentially the Mini 12 in a different body. Same capabilities, but looking more like a “camera” should.
Deals on Mirrorless Cameras
Photograph: Scott Gilbertson
Nikon
Zf Mirrorless Camera
The Nikon Zf is the camera I would buy if I were in the market for a new camera. It’s all about the knobs and dials. Every setting you need to make an image is accessible on a dial or knob: ISO, aperture, shutter speed, and exposure compensation. There’s also a switch to change shooting modes and another to change to black-and-white mode or video mode. Pair that with a great 24-MP sensor and reasonably fast autofocus speeds, and you have a fantastic, reasonably priced camera. The best deal of the bunch here is Adorama’s lens bundle, which comes with a charger, memory card, lens filters, and cleaning kit.
Other Mirrorless Camera Deals
Sony
A7RV
This deal is so good at has its own full write up. This is Sony’s top-of-the-line mirrorless camera at the lowest price it’s ever been. If you’ve been wanting to upgrade, now is the time.
Sony
A7 IV Camera
This is also a great deal on a more hybrid camera, with some video-extras, like 4K/30 fps video oversampled from a 7K sensor region. Be aware that the rumor mill says this one is due for an update, but it’s still a great camera, especially at this price.
The Best Deals on Our Favorite Photo Printing Services
A photograph isn’t a photograph until you print it. Strong words, but I’ll stand by them. Luckily, there are some great deals right now that will let you print your images without spending a fortune.
Photograph: Mpix
Our favorite place to print photos is holding a 30 percent off sale on its print services. Mpix makes high-quality prints at a reasonable price, even when it’s full price, which makes this a great deal. Mpix prints on Kodak Endura paper and offers a variety of paper options. I tested the E-surface, which renders rich, deep blacks and true-to-life colors. It holds up well over time; the images we printed in 2013 look exactly like they did when we got them. We also like Mpix’s books and calendars.
If you need to print gifts for your family, Shutterfly is having a sitewide 50 percent off sale. We’re fans of Shutterfly’s book printing service, which had the best results so far in our testing of photo printing services. We also like the calendars. The printing is good enough, especially for the price, and shipping is generally speedy.
The highest-quality prints in our testing came from Adorama’s Printique service. It would be the top pick in our print services guide if it were a bit cheaper, which, with this deal, it is. You can choose from a range of papers, and they’re listed by their actual names, like Kodak Endura or Fujifilm Matte. I also like the option to print the date and file name on the back of each image.
The PlayStation 5 is getting a major Black Friday discount, with $100 off all models. That brings the PS5 Digital Edition down to $399, the standard PS5 to $449 and the new PS5 Pro to $649. If you’ve been holding out for the right time to upgrade or buy your first console, this is the deal to beat. You’ll find the deals direct at Sony and from other retailers including Amazon and Walmart.
Sony’s flagship console remains one of the most popular gaming systems available, and this Black Friday discount makes it even easier to jump in if you haven’t already. The standard PS5 and the slimmer PS5 Digital Edition both offer fast load times, smooth frame rates and crisp visuals powered by the custom AMD Zen 2 processor and RDNA 2 GPU. The difference between them comes down to the disc drive — the standard model includes one, while the Digital Edition relies entirely on digital downloads.
For those who want top-tier performance, the PS5 Pro is also getting a rare $100 discount. It features upgraded specs and enhanced ray tracing for sharper graphics, along with improved cooling to handle more demanding titles. Whether you play cinematic single-player hits or fast-paced competitive games, the PS5 lineup remains one of the strongest options on the market for next-gen gaming.
Each console supports 4K output, 3D audio and access to PlayStation Plus, which unlocks online multiplayer and a rotating library of free games. The DualSense controller remains a highlight, with adaptive triggers and haptic feedback that make everything from racing to combat feel more immersive.
If you’re already set with a console, there are also a few solid accessory deals to consider for Black Friday. The DualSense Wireless Controller is down to $55, a $25 discount available in multiple colors. The premium DualSense Edge controller, which adds customizable buttons and replaceable stick modules, drops to $169 during Black Friday. Meanwhile, the PlayStation Portal — Sony’s portable Remote Player that lets you stream games from your PS5 — gets discounted to $179.
The best Korean skincare Black Friday deals are here early, and boy are they good. As a beauty writer, I test the latest launches across moisturisers, toners, serums, devices, and more – so trust me when I say, the K-beauty ones are worth it.
Best Korean skincare Black Friday deals, at a glance
If there’s anything (and we mean anything) we constantly stock up on in our skincare collections, it has to be Korean face masks. Why? They provide a ton of hydration, help minimise pores, and are often packed with dermatologist-loved ingredients like collagen, hyaluronic acid, and vitamin C.
The good news: we’re spotting some of our favourite products up to 30% off, including the COSRX Snail Mucin Sheet Mask that’s packed with ingredients like ceramides, snail mucin and panthenol to give you a glassy, fresh complexion. The brightening Medicube Salmon DNA PDRN Pink Collagen Jelly Gel Mask is another favourite currently on Black Friday sale for 20% off, and contains the viral salmon sperm PDRN serum that evens out tone and texture.
One more honourable mention includes the Biodance Bio-Collagen Real Deep Mask which is marked down 30%, another pick that Glamour editors can’t live without.
Original video by Glamour tester Sarah Y. Wu
Biodance Bio-Collagen Real Deep Mask x4
Dr. Jart+ Cryo Rubber Mask With Soothing Allantoin
Original video from Jenifer Calle testing Medicube Collagen Night Wrapping Mask
“I fell in love with this moisturiser the minute I tried it. It has a bouncy, gel-like consistency that glides right onto the skin and quickly sinks in, leaving you looking and feeling radiant but not overly shiny. I definitely think it made a huge difference in the fine lines on my forehead and around my nose after consistent use — both areas feel more firm and plump,” she says.
medicube Salmon DNA PDRN Pink Collagen Capsule Cream
KraveBeauty Oat So Simple Water Cream
Beauty of Joseon Red Bean Water Gel
Best Black Friday Korean toner deals
Korean toners do a great job at keeping skin clarified and pore-free, and can help immensely with acne. Some of our favourites as of late are currently on sale, including the Tiktok viral Medicube Zero Pore Pads 2.0, which you can snag for 30% off at just £16.50.
It’s Black Friday and I’m working. It’s not that I have to work — I’m self-employed and can choose my own schedule — it’s that I find this a great day to get things done. Now, to be fair, I’m an American in Switzerland so it’s a regular day (as was Thanksgiving) here. But almost all my HR clients are in the U.S., so they aren’t working. My son has work, and my daughter is recovering from a Thanksgiving Day wisdom tooth extraction, so it’s not like we were having a big family shopping trip or anything like that.
But if we weren’t traveling over Thanksgiving, I’ve always opted to work on Black Friday, and save my vacation time for other days — even when I worked corporate. Here are five reasons why working on a day when most white collar workers are eating leftovers and grabbing deals. (Granted, if you work in retail, getting this day off is super hard to do!)
Here is why:
Communications slow down. No dings from Slack. A few emails here and there. It’s mostly quiet. As someone who is easily distracted, having a day with fewer distractions to get things done is a blessing.
December is an important month. While gift certificates for HR consulting and webinars don’t typically appear in people’s stockings (although I’d be happy to make one for you if you’d like to buy), companies still have much they need to accomplish before the ball drops. This gives me a leg up on being ready for a busy December.
December is a busy month. While my kids no longer have Christmas concerts I need to attend, I am the production manager for our local Christmas Panto, which plays in December. On top of that I have parties and improv performances that take up a lot of time. Working today gives me a bit more time to work around those things in December.
I have way too much stuff as is. While I am in Switzerland, the Black Friday concept has arrived here. Yes, there are bargains to be found, no I don’t need any of them, unless an airline wants to put tickets on sale. Running to stores to snag deals on things I don’t need isn’t really a deal.
The messages I send out don’t get lost. Since my client and vendor base is in the U.S., most of them have today off, but if I send out an email today it is likely to be seen by those who are working. Sure, a marketing email might be lost by Monday, but I’m reaching a core audience by working today.
This list, in no way, shape, or form, should guilt you into getting work done today if you don’t want to. Take time with your family. Take time to eat pie. Shop ‘til you drop! If that is what works best for you and your business and your life, do that.
An Inc.com Featured Presentation
But don’t feel guilty spending a bit of time working if that is something that will make your life better.
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.
As the holiday shopping season begins, the latest data from the National Retail Federation (NRF) shows record crowds for Black Friday. That’s an estimated 186.9 million shoppers between Thanksgiving and Cyber Monday. At the same time, many consumers are finding fewer bargains and confronting higher prices across the board.
If you’re an entrepreneur, this moment offers more than a snapshot of retail trends, and it’s a call to action for our small businesses.
A call to action for founders
So, why do this year’s Black Friday sales matter:
When big-box retailers pull back on steep promotions and consumers tighten budgets, the spotlight turns to value—both in product and in relationship.
That shift presents a critical moment for smaller, independent businesses to shine, whether by emphasizing that special, local connection, niche expertise, or community impact.
Small business owners want to build trust, purpose, and distinctiveness, not just discounts.
Enter Small Business Saturday.
After Black Friday, don’t forget about Small Business Saturday. This year, more than ever, backing our local entrepreneurs is not just nice, it’s strategic. Whether you’re a founder, investor, supplier, or customer, here’s how you can tune into the opportunity:
If you’re a founder, use this week to highlight your unique story: why you exist, whom you serve, and what difference you make.
If you’re a partner or investor, re-think supply chains and marketing spend. Can you reallocate a portion to help local, under-represented businesses scale?
Consumers, know that your dollars are super important. A purchase at a local business often circulates through the community more effectively than a purchase at a national chain.
Here’s to elevating small business success in 2025 and beyond. Let’s support the entrepreneurs who are defining the future by staying grounded in the local, the creative, the equitable.
Happy Small Business Saturday to all, and stay tuned. A special episode of The Big Ideadrops this Saturday featuring Tina Wells, brought to you by PayPal. Tina is an entrepreneur, author, and brand strategist known for her work helping companies better understand and reach modern consumers.
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