Why I ask? Who said women were not interested in sex? In my mind, women are just as sexual with highly furtive imaginations, but I strongly felt the problem was that we were not being considered when it came to sex, and therefore, this only fuelled the ever-present stigma and shame around female sexuality.
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Rather than accept what I saw, I felt strongly that there should be an alternative offering, a trustworthy female-founded site that provided tasteful erotic films for a mainstream audience of women and couples to enjoy. Sex I felt, was so important, and we were either ridiculing or demonising it, and I wanted to offer an alternative to disrupt what was becoming the norm. A focus on good sex-positive, ethically produced porn where there was no glamorising violence towards women. I wanted to show women in charge of their sexual agency, and I found it so empowering to see how different and positive this style of porn can be. My films and Frolicme.com are a testament to that.
Just as I was exploring how to bring this new style of feminist erotica to a much-excluded audience, the 50 Shades of Grey phenomenon was exploding globally. The trilogy was taking the world by storm, the nature of the book was being discussed everywhere, with women openly acknowledging a desire for erotic sex, as openly explored amid its steamy pages. This lustful response was just what I needed to cement my belief that women were interested in exploring sex and were hungry for it. I felt the time was right; women were becoming much more open about their desire for sex on their terms.
In 2013, I set about producing my first set of twenty films, funded together with my husband, with no other financial support. I began to shape the site’s style as you see it today. After all, who was going to fund my start-up? I had to prove I had the ability to produce and shape a new vision of sex before I could be taken seriously. I had done a lot of research and decided to reach out in the industry. I needed some initial contacts of models to work with and a small camera team I could direct for my first few shoots. Although I very quickly found my feet and was independent of all support, models now hearing what I was doing, were getting in touch and wanting to work with me.
I wasn’t sure what to expect, having not been in the industry, but I saw no reason my shoot would be any different to professionally filming a commercial, wardrobe, cameras, lighting, and make-up except, yes, there was going to be some incredibly hot sex. It was so important for me to be involved in all aspects of my business.
Anna Richards
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