Wildly Tasty: Plant-based meals for kids – Starling Bank

While developing recipes for Wildly Tasty, she asked friends and friends’ children for feedback. She continues to do this with customers.

“I want to make sure we are creating a community where people feel they can ask us questions and give us feedback, which they often do on Instagram. As a small business, you can make changes very quickly – that’s the beauty of it,” she says.

Louisa runs the business full-time and works with a freelance designer and part-time partnerships and community manager. “Starting a business on your own can be quite lonely at times, so it’s really nice to have someone come in for a few days a week. I’ve also joined a number of groups and networks, such as Vegan Business Tribe and the Facebook group The FoodHUB by Bread & Jam, where a community of food and drink founders and experts in the industry post helpful tips and recent news.”

Developing plant-based meals for kids

Louisa started eating a plant-based diet five years ago. “When I helped develop the first vegan recipe box for Mindful Chef, I saw how easy it is to cook plant-based food. Before I did that, I’d struggled to be vegan because I thought I’d be missing out. But with the right ingredients and time to think about it, I was able to make really tasty, healthy recipes,” she says.

“With Wildly Tasty, we aren’t advocating for families to be vegan all the time, we’re just making it easier for them to have plant-based meals on a more regular basis.”

One of her goals this year is to develop new recipes. “I’d like to expand our range to offer savoury and sweet lunchbox offerings. I’d also like to introduce tofu and tempeh into the range, they’re really high in protein and can be really tasty in the right recipe.”